HOJE NO

"DIÁRIO ECONÓMICO"

As melhores empresas do mundo 

para trabalhar

A Microsoft foi considerada a melhor companhia do mundo para trabalhar

Saiba os motivos e por que razão as empresas tecnológicas dominam os primeiros lugares da lista ‘Great Place to Work'

Cada colaborador tem computador portátil, que lhe permite trabalhar em qualquer lugar sem ser o escritório, o que se torna muito importante na conciliação da vida pessoal com a profissional; flexibilização total de horário; gestão por objectivos e não pelo tempo de permanência nas instalações da empresa; copas equipadas diariamente com fruta e frigoríficos com iogurtes; reuniões ‘happy hours'. É assim na melhor empresa para trabalhar do mundo - a Microsoft - segundo o ‘ranking' do instituto "Great Place to Work", divulgado no final de Outubro.

Mas afinal, o que é que faz as pessoas gostarem da empresa onde trabalham e sentirem-se motivadas? "O sentimento de pertença. A pessoa estar identificada com o sítio onde trabalha. Não tem a ver com salário. Tem a ver com justiça no local de trabalho", é a resposta pronta de Fernando Neves de Almeida, presidente da ‘executive search' Boyden Portugal.

Para Glória Rebelo, investigadora da área de Sociologia Económica e das Organizações, "a motivação depende muito não só da satisfação que advém da actividade desempenhada, mas também das perspectivas de percurso profissional dentro da estrutura empresarial".

Patrícia Fernandes, ‘public relations' da Citizenship & Corporate Image Manager da Microsoft em Portugal, tenta explicar porque é que as pessoas gostam tanto de trabalhar nesta empresa: a motivação faz-se essencialmente com características que são culturais na empresa, nomeadamente a existência de desafios constantes; um elevado sentido de pertença; a cultura de informalidade; proximidade de gestão; responsabilização dos colaboradores; oportunidades de desenvolvimento e bom ambiente de trabalho. A responsável da empresa tecnológica acredita também que estas dimensões surgem à frente de questões como a retribuição monetária, o que não significa que seja uma dimensão a negligenciar.

A responsabilização dos colaboradores é um aspecto destacado por Fernando Neves de Almeida: "Quanto mais controlo temos sobre o que fazemos, mais felizes somos", defende o presidente da Boyden. E não tem dúvidas que é mais importante promover o auto-controlo dentro da empresa do que andar a controlar de cima. Patrícia Fernandes chama-lhe "máxima liberdade na máxima responsabilidade".

Uma avaliação de desempenho e atribuição de prémios vista pelos colaboradores, no geral, como justa e transparente também ajuda muito a motivar e a criar bom ambiente na empresa. "Claro que há sempre um certo grau de subjectividade. Mas quando as empresas funcionam bem, as pessoas concordam. É intersubjectivo entre chefes e colaboradores", defende o presidente da Boyden.

Porque é que são as tecnológicas a dominar?

Curioso, ou talvez não, os lugares cimeiros do ‘ranking' do "Great Place to Work" são dominados por empresas tecnológicas. "É fácil explicar", diz Fernando Neves de Almeida, "são pessoas, normalmente, com nível salarial acima da média, com alto nível de qualificação, autónomas e maduras, e nessas empresas é fácil medir o ‘output' das pessoas e recompensá-las por isso". Além disso, acrescenta, o que se passa é que quase todos os sectores estão em crise, menos as tecnológicas. "As pessoas que lá trabalham sentem que estão numa empresa que está melhor do que o mercado. Como um oásis. Sentem-se melhor, mais coesas".

O papel da inovação nas tecnológicas é determinante para conseguirem este domínio no ‘ranking', defende, por seu lado, Glória Rebelo. "A inovação é crucial na medida em que reorienta metodologias de organização e de trabalho. E depois, em geral, estas empresas têm políticas efectivas de responsabilidade social", acrescenta.

Outro segredo do sucesso da Microsoft pode ser a gestão das pessoas "de forma bastante próxima, com baixa distância hierárquica, com uma política de portas abertas", adianta Patrícia Fernandes.

Mas os benefícios que permitem conciliar a vida pessoal como a profissional são, segundo a responsável da Microsoft, "os mais valorizados, porque respeitam a individualidade de cada pessoa e o seu contexto particular".

Como foi feito o ‘ranking'

Num total de 350 potenciais melhores multinacionais para trabalhar, o "Great Place to Work" elegeu 25 com base em listas de melhores empresas para trabalhar publicadas entre Setembro de 2010 e Agosto de 2011. Para serem qualificadas, as empresas tiveram de aparecer em, pelo menos, cinco listas nacionais de melhores empresas para trabalhar, ter, pelo menos, cinco mil empregados em todo o mundo, e, pelo menos, 40% (ou cinco mil empregados) a trabalhar fora do seu país de origem. O ‘ranking' dá ainda atenção ao número de listas de melhor empresa para trabalhar onde a empresa aparece, assim como à percentagem de trabalhadores da multinacional abrangidos pelos inquéritos do instituto "Great Place to Work".

A Microsoft sugere...

- Flexibilização de horário;

- Gestão por objectivos e não pelo tempo de permanência nas instalações da empresa;

- Disponibilização de tecnologia (computador portátil ou outra ferramenta) que permita ao colaborador trabalhar em qualquer lugar sem ser o escritório;

- Gestão próxima das pessoas, com baixa distância hierárquica, seguindo uma política de portas abertas.

- Reuniões ‘happy hours'

* ANEXO

World’s Best Multinational Workplaces

Out of 350 potential multinational best companies list makers, we recognize the top 25 that appeared on national Best Workplaces lists published between September, 2010, and August, 2011.

To qualify, multinationals must have appeared on at least 5 national Best Workplaces lists, have at least 5,000 employees worldwide, and have at least 40% (or 5,000 employees) of their workforce based outside their home country. Extra weight was given for the number of Listed In where a company participated in a Great Place to Work® contest and the percentage of a multinational’s workforce covered by all Great Place to Work® surveys.

• 1. Microsoft

  
  90,819 Employees
  www.microsoft.com
  Industry: Information Technology // Software
  Ownership: Public
  Headquarters: Redmond, Washington, United States
  Listed In: Argentina, Austria, Belgium, Brazil, Canada, Chile, Colombia, Denmark, Finland, France, Germany, India, Ireland, Italy, Japan, Mexico, The Netherlands, Norway, Poland, Portugal, Spain, Sweden,Switzerland, United Arab Emirates, United Kingdom, United States
  Employee Growth: 2.7%
  Global Revenues: $69.9 billion
  1st Year as a Great Place To Work: 1993

• 2. SAS

  
  12,226 Employees
  www.sas.com
  Industry: Information Technology //
  Ownership: Private
  Headquarters: Cary, North Carolina, United States
  Listed In: Australia, Belgium, Brazil, Canada, Finland, France, Germany, India, Italy, Korea, Mexico, The Netherlands, Norway, Portugal, Sweden, United States
  Employee Growth: 7.6%
  Global Revenues: $2.4 billion
  1st Year as a Great Place To Work: 1993
  Women in Senior Management: 31%

• 3. NetApp

  
  11,736 Employees
  www.netapp.com
  Industry: Information Technology // Storage/Data Management
  Ownership: Public
  Headquarters: Sunnyvale, California, United States
  Listed In: Australia, Canada, France, Germany, India, Japan, The Netherlands, Switzerland, United Kingdom, United States
  Employee Growth: 18%
  Global Revenues: $5.1 billion
  1st Year as a Great Place To Work: 2008
  Women in Senior Management: 23%

• 4. Google

  
  28,768 Employees
  www.google.com
  Industry: Information Technology // Internet Service Provider
  Ownership: Public
  Headquarters: Mountain View, California, United States
  Listed In: Australia, Brazil, Canada, India, Japan, United States
  Employee Growth: 31.9%
  Global Revenues: $29.3 billion
  1st Year as a Great Place To Work: 2006

• 5. FedEx Express

  
  150,113 Employees
  www.fedex.com
  Industry: Transportation // Package Transport
  Ownership: Public
  Headquarters: Memphis, Tennessee, United States
  Listed In: Argentina, Belgium, Brazil, Central America, Chile, France, Ireland, Italy, Mexico, The Netherlands, Spain, Switzerland, United Arab Emirates
  Employee Growth: 2.2%
  Global Revenues: $24.6 billion
  1st Year as a Great Place To Work: 1984
  Women in Senior Management: 22%

• 6. Cisco

  
  64,333 Employees
  www.cisco.com
  Industry: Information Technology //
  Ownership: Public
  Headquarters: San Jose, California, United States
  Listed In: Austria, Belgium, Brazil, Germany, Italy, Mexico, The Netherlands, Norway, Portugal, Spain, Switzerland, United States
  Global Revenues: $40 billion
  1st Year as a Great Place To Work: 2001
  Women in Senior Management: 16%

• 7. Marriott

  
  129,000 Employees
  www.marriott.com
  Industry: Hospitality // Hotel/Resort
  Ownership: Public
  Headquarters: Bethesda, Maryland, United States
  Listed In: Brazil, India, Mexico, Peru, United Arab Emirates, United States
  Employee Growth: -5.8%
  Global Revenues: $11.6 billion
  1st Year as a Great Place To Work: 1998

• 8. McDonald's

  
  1,800,000 Employees
  www.mcdonalds.com
  Industry: Hospitality // Food and Beverage Service
  Ownership: Public
  Headquarters: Oak Brook, Illinois, United States
  Listed In: Argentina, Belgium, Brazil, Central America, Colombia, Denmark, France, Ireland, Italy, Mexico, The Netherlands, Norway, Peru, Switzerland, United Kingdom, Uruguay, Venezuela
  Employee Growth: 3%
  Global Revenues: $24.1 billion
  1st Year as a Great Place To Work: 1997
  Women in Senior Management: 30%

• 9. Kimberly-Clark

  
  57,000 Employees
  www.kimberly-clark.com
  Industry: Manufacturing & Production // Personal and Household goods
  Ownership: Public
  Headquarters: Irving, Texas, United States
  Listed In: Argentina, Bolivia, Brazil, Central America, Chile, Colombia, Ecuador, France, Peru, Venezuela
  Employee Growth: 1.2%
  Global Revenues: $19.7 billion
  1st Year as a Great Place To Work: 2003

• 10. SC Johnson

  
  12,000 Employees
  www.scjohnson.com
  Industry: Manufacturing & Production // Personal and Household goods
  Ownership: Private
  Headquarters: Racine, Wisconsin, United States
  Listed In: Argentina, Canada, Central America, Chile, Germany, Italy, Japan, Mexico, Poland, United States, Venezuela
  Global Revenues: $8.8 billion
  1st Year as a Great Place To Work: 1984

• 11. Diageo

  
  20,000 Employees
  www.diageo.com
  Industry: Manufacturing & Production // Food products; beverages and tobacco
  Ownership: Public
  Headquarters: London, United Kingdom
  Listed In: Argentina, Australia, Brazil, Canada, Central America, Colombia, Ireland, Mexico, The Netherlands, Portugal, United Kingdom, Uruguay, Venezuela
  Global Revenues: $15.7 billion
  1st Year as a Great Place To Work: 2002
  Women in Senior Management: 27%

• 12. American Express

  
  63,409 Employees
  www.americanexpress.com
  Industry: Financial Services & Insurance // Banking/Credit  Services
  Ownership: Public
  Headquarters: New York City, New York, United States
  Listed In: India, Japan, Mexico, Sweden, United States
  Employee Growth: 3%
  Global Revenues: $27.8 billion
  1st Year as a Great Place To Work: 2000
  Women in Senior Management: 43%

• 13. Medtronic

  
  43,269 Employees
  www.medtronic.com
  Industry: Manufacturing & Production // Medical devices
  Ownership: Public
  Headquarters: Fridley, Minnesota, United States
  Listed In: Canada, Germany, Greece, Ireland, Italy, The Netherlands, Portugal, Spain
  Employee Growth: 4.6%
  Global Revenues: $15.8 billion
  1st Year as a Great Place To Work: 1998
  Women in Senior Management: 27%

• 14. Intel

  
  90,828 Employees
  www.intel.com
  Industry: Information Technology // Hardware
  Ownership: Public
  Headquarters: Santa Clara, California, United States
  Listed In: Argentina, France, India, Ireland, Japan, United States
  Employee Growth: 14.1%
  Global Revenues: $43.6 billion
  1st Year as a Great Place To Work: 1984
  Women in Senior Management: 12.70%

• 15. Hilti

  
  20,305 Employees
  www.hilti.com
  Industry: Manufacturing & Production // Building Materials
  Ownership: Private
  Headquarters: Schaan, Liechtenstein
  Listed In: Austria, Canada, Chile, Germany, India, Italy, The Netherlands, Poland, Switzerland
  Employee Growth: 3%
  Global Revenues: $4.4 billion
  1st Year as a Great Place To Work: 2006

• 16. 3M

  
  80,057 Employees
  www.3m.com
  Industry: Manufacturing & Production //
  Ownership: Public
  Headquarters: Maplewood, Minnesota, United States
  Listed In: Austria, Brazil, Chile, Germany, Greece, Ireland, Peru, Spain
  Employee Growth: 7%
  Global Revenues: $26.7 billion
  1st Year as a Great Place To Work: 1984
  Women in Senior Management: 16%

• 17. Telefónica

  
  134,275 Employees
  www.telefonica.com
  Industry: Telecommunciations //
  Ownership: Public
  Headquarters: Madrid, Spain
  Listed In: Argentina, Brazil, Central America, Chile, Colombia, Ecuador, Germany, Ireland, Mexico, Peru, Spain, United Kingdom, Venezuela
  Employee Growth: 7%
  Global Revenues: $83 billion
  1st Year as a Great Place To Work: 2005
  Women in Senior Management: 17%

• 18. National Instruments

  
  6,130 Employees
  www.ni.com
  Industry: Manufacturing & Production // Electronics
  Ownership: Public
  Headquarters: Austin, Texas, United States
  Listed In: France, Germany, Italy, Japan, Mexico, United Kingdom, United States
  Employee Growth: 15%
  Global Revenues: $873 million
  1st Year as a Great Place To Work: 2000
  Women in Senior Management: 13%

• 19. Mars

   65,000 Employees
  www.mars.com
  Industry: Manufacturing & Production // Food products
  Ownership: Public
  Headquarters: McLean, Virginia, United States
  Listed In: Austria, Belgium, Colombia, Denmark, Finland, France, Ireland, Italy, Korea, Portugal, Spain, Switzerland
  Global Revenues: $30 billion
  1st Year as a Great Place To Work: 2008
  Women in Senior Management: 27%
  

• 20. Accenture

  
  236,000 Employees
  www.accenture.com
  Industry: Professional Services // Consulting – Management
  Ownership: Public
  Headquarters: United States
  Listed In: Argentina, Austria, Denmark, Germany, Greece, India, Norway, Sweden, Switzerland, United States
  Employee Growth: 15.7%
  Global Revenues: $25.5 billion
  1st Year as a Great Place To Work: 2001
  Women in Senior Management: 16%

• 21. Roche

  
  80,000 Employees
  www.roche.com
  Industry: Biotechnology & Pharmaceuticals // Pharmaceuticals
  Ownership: Public
  Headquarters: Basel, Switzerland
  Listed In: Central America, Colombia, Denmark, Ecuador, Portugal, Uruguay, Venezuela
  Employee Growth: 11.54%
  Global Revenues: $52.9 billion
  1st Year as a Great Place To Work: 2000
  Women in Senior Management: 16%

• 22. Novo Nordisk

  
  32,495 Employees
  www.novonordisk.com
  Industry: Biotechnology & Pharmaceuticals //
  Ownership: Public
  Headquarters: Bagsværd, Denmark
  Listed In: Austria, Brazil, Chile, Greece, Ireland, Peru, Spain
  Employee Growth: 8.1%
  Global Revenues: $11.1 billion
  1st Year as a Great Place To Work: 2001
  Women in Senior Management: 22%

• 23. The Coca-Cola Company

  
  140,000 Employees
  www.coca-cola.com/
  Industry: Manufacturing & Production // Food products; beverages and tobacco
  Ownership: Public
  Headquarters: Atlanta, Georgia, United States
  Listed In: Argentina, Australia, Brazil, Chile, Peru, Spain
  Global Revenues: $35.1 billion
  1st Year as a Great Place To Work: 2001
  Women in Senior Management: 28%

• 24. Atento

  
  151,896 Employees
  www.atento.com
  Industry: Professional Services // Telephone Support/Sales Centers
  Ownership: Private
  Headquarters: Madrid, Spain
  Listed In: Argentina, Central America, Mexico, Peru, Spain
  Employee Growth: 14.9%
  Global Revenues $2.2 billion
  1st Year as a Great Place To Work: 2007
  Women in Senior Management: 26.4%

• 25. Quintiles

  
  23,800 Employees
  www.quintiles.com
  Industry: Health Care // Services
  Ownership: Private
  Headquarters: Durham, North Carolina, United States
  Listed In: Canada, Germany, Italy, Mexico, Spain, United Kingdom
  Employee Growth: 5.3%
  Global Revenues: $3 billion
  1st Year as a Great Place To Work: 2003
  Women in Senior Management: 50%

* Dada a extraordinária modéstia e notável empreendedorismo dos patrões portugueses, estes não aceitaram que as suas empresas fossem incluídas nesta listagem, a fim de não "implementarem" síndromas depressivos aos managers das empresas acima listadas.

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