.
Conhecimento intergeracional:
um ativo estratégico para
a sucessão corporativa
Numa era onde se exalta tanto a tecnologia como a inovação, importa
lembrar que é o conhecimento humano que continua a ser o verdadeiro
alicerce de qualquer estratégia de longo prazo.
𝖭𝗎𝗆𝖺 𝖼𝗈𝗇𝗃𝗎𝗇𝗍𝗎𝗋𝖺 𝖾𝗆𝗉𝗋𝖾𝗌𝖺𝗋𝗂𝖺𝗅 𝖾𝗆 𝖼𝗈𝗇𝗌𝗍𝖺𝗇𝗍𝖾 𝖾𝗏𝗈𝗅𝗎𝖼̧𝖺̃𝗈, 𝗈𝗇𝖽𝖾 𝖺 𝖺𝗀𝗂𝗅𝗂𝖽𝖺𝖽𝖾 𝖾 𝖺 𝗂𝗇𝗈𝗏𝖺𝖼̧𝖺̃𝗈 𝖽𝗂𝗍𝖺𝗆 𝗈 𝗋𝗂𝗍𝗆𝗈 𝖽𝖾 𝖼𝗈𝗆𝗉𝖾𝗍𝗂𝗍𝗂𝗏𝗂𝖽𝖺𝖽𝖾, 𝖺 𝗀𝖾𝗌𝗍𝖺̃𝗈 𝖾𝖿𝗂𝖼𝖺𝗓 𝖽𝗈 𝖼𝗈𝗇𝗁𝖾𝖼𝗂𝗆𝖾𝗇𝗍𝗈 𝖺𝗌𝗌𝗎𝗆𝖾-𝗌𝖾 𝖼𝗈𝗆𝗈 𝗎𝗆 𝖽𝗈𝗌 𝗉𝗂𝗅𝖺𝗋𝖾𝗌 𝖽𝖺 𝗌𝗎𝗌𝗍𝖾𝗇𝗍𝖺𝖻𝗂𝗅𝗂𝖽𝖺𝖽𝖾 𝗈𝗋𝗀𝖺𝗇𝗂𝗓𝖺𝖼𝗂𝗈𝗇𝖺𝗅.
𝖭𝗈 𝖼𝖾𝗇𝗍𝗋𝗈 𝖽𝖾𝗌𝗍𝖺 𝗊𝗎𝖾𝗌𝗍𝖺̃𝗈 𝗋𝖾𝗌𝗂𝖽𝖾 𝗎𝗆 𝖽𝖾𝗌𝖺𝖿𝗂𝗈 𝗆𝗎𝗂𝗍𝖺𝗌 𝗏𝖾𝗓𝖾𝗌 𝗌𝗎𝖻𝗏𝖺𝗅𝗈𝗋𝗂𝗓𝖺𝖽𝗈, 𝗆𝖺𝗌 𝗉𝗋𝗈𝖿𝗎𝗇𝖽𝖺𝗆𝖾𝗇𝗍𝖾 𝖾𝗌𝗍𝗋𝖺𝗍𝖾́𝗀𝗂𝖼𝗈, 𝗉𝖾𝗅𝖺 𝗀𝖺𝗋𝖺𝗇𝗍𝗂𝖺 𝖽𝖾 𝖺𝗅𝗂𝖼𝖾𝗋𝖼𝖾 𝖾 𝖼𝗈𝗇𝗍𝗂𝗇𝗎𝗂𝖽𝖺𝖽𝖾 𝗊𝗎𝖾 𝖾𝗇𝖼𝖾𝗋𝗋𝖺 𝖾𝗆 𝗌𝗂: 𝖺 𝗍𝗋𝖺𝗇𝗌𝖿𝖾𝗋𝖾̂𝗇𝖼𝗂𝖺 𝖽𝖾 𝖼𝗈𝗇𝗁𝖾𝖼𝗂𝗆𝖾𝗇𝗍𝗈 𝖾𝗇𝗍𝗋𝖾 𝗀𝖾𝗋𝖺𝖼̧𝗈̃𝖾𝗌 𝗇𝗈 𝗌𝖾𝗂𝗈 𝖽𝖺𝗌 𝗈𝗋𝗀𝖺𝗇𝗂𝗓𝖺𝖼̧𝗈̃𝖾𝗌.
𝖵𝗂𝗏𝖾𝗆𝗈𝗌 𝗎𝗆 𝗆𝗈𝗆𝖾𝗇𝗍𝗈 𝗎́𝗇𝗂𝖼𝗈, 𝖼𝗈𝗆 𝗏𝖺́𝗋𝗂𝖺𝗌 𝗀𝖾𝗋𝖺𝖼̧𝗈̃𝖾𝗌 𝖺 𝖼𝗈𝖾𝗑𝗂𝗌𝗍𝗂𝗋 𝗇𝗈 𝗆𝖾𝗋𝖼𝖺𝖽𝗈 𝖽𝖾 𝗍𝗋𝖺𝖻𝖺𝗅𝗁𝗈: 𝗉𝗈𝗋 𝗎𝗆 𝗅𝖺𝖽𝗈, 𝗉𝗋𝗈𝖿𝗂𝗌𝗌𝗂𝗈𝗇𝖺𝗂𝗌 𝖾𝗑𝗉𝖾𝗋𝗂𝖾𝗇𝗍𝖾𝗌 𝖾 𝖾𝗌𝗍𝗋𝖺𝗍𝖾́𝗀𝗂𝖼𝗈𝗌 𝖺 𝖺𝗉𝗋𝗈𝗑𝗂𝗆𝖺𝗋𝖾𝗆-𝗌𝖾 𝖽𝖺 𝗋𝖾𝖿𝗈𝗋𝗆𝖺; 𝗉𝗈𝗋 𝗈𝗎𝗍𝗋𝗈, 𝗃𝗈𝗏𝖾𝗇𝗌 𝗍𝖺𝗅𝖾𝗇𝗍𝗈𝗌 𝖼𝗈𝗆 𝖼𝗈𝗆𝗉𝖾𝗍𝖾̂𝗇𝖼𝗂𝖺𝗌 𝖽𝗂𝗀𝗂𝗍𝖺𝗂𝗌, 𝗂𝗇𝗈𝗏𝖺𝖼̧𝖺̃𝗈 𝖾 𝖾𝗇𝖾𝗋𝗀𝗂𝖺, 𝗆𝖺𝗌 𝗉𝗈𝗎𝖼𝖺 𝖾𝗑𝗉𝖾𝗋𝗂𝖾̂𝗇𝖼𝗂𝖺 𝖺𝖼𝗎𝗆𝗎𝗅𝖺𝖽𝖺.
𝖤𝗌𝗍𝖺 𝗌𝗈𝖻𝗋𝖾𝗉𝗈𝗌𝗂𝖼̧𝖺̃𝗈 𝗀𝖾𝗋𝖺𝖼𝗂𝗈𝗇𝖺𝗅 𝗉𝗈𝖽𝖾 𝖾 𝖽𝖾𝗏𝖾 𝗌𝖾𝗋 𝗏𝗂𝗌𝗍𝖺 𝖼𝗈𝗆𝗈 𝗎𝗆𝖺 𝖾𝗑𝗍𝗋𝖺𝗈𝗋𝖽𝗂𝗇𝖺́𝗋𝗂𝖺 𝗈𝗉𝗈𝗋𝗍𝗎𝗇𝗂𝖽𝖺𝖽𝖾 𝖽𝖾 𝖼𝗋𝖾𝗌𝖼𝗂𝗆𝖾𝗇𝗍𝗈 𝖾 𝗇𝖺̃𝗈 𝖼𝗈𝗆𝗈 𝗎𝗆𝖺 𝖺𝗆𝖾𝖺𝖼̧𝖺 𝗈𝗎 𝖿𝗈𝗌𝗌𝗈, 𝖼𝗈𝗆𝗉𝗋𝗈𝗆𝖾𝗍𝖾𝖽𝗈𝗋 𝖽𝖺 𝗆𝖾𝗆𝗈́𝗋𝗂𝖺 𝗈𝗋𝗀𝖺𝗇𝗂𝗓𝖺𝖼𝗂𝗈𝗇𝖺𝗅 𝖾 𝖽𝖺 𝖼𝗈𝗇𝗍𝗂𝗇𝗎𝗂𝖽𝖺𝖽𝖾 𝗈𝗉𝖾𝗋𝖺𝖼𝗂𝗈𝗇𝖺𝗅.
𝖮 𝗊𝗎𝖾 𝖽𝖾 𝗆𝖺𝗂𝗌 𝗋𝖾𝗅𝖾𝗏𝖺𝗇𝗍𝖾 𝗌𝖾 𝖼𝗈𝗅𝗈𝖼𝖺 𝖾́ 𝖺 𝗉𝗋𝖾𝗌𝖾𝗋𝗏𝖺𝖼̧𝖺̃𝗈 𝖽𝗈 𝖼𝗈𝗇𝗁𝖾𝖼𝗂𝗆𝖾𝗇𝗍𝗈 𝗍𝖺́𝖼𝗂𝗍𝗈 – 𝖺𝗊𝗎𝖾𝗅𝖾 𝗊𝗎𝖾 𝗇𝖺̃𝗈 𝖾𝗌𝗍𝖺́ 𝖿𝗈𝗋𝗆𝖺𝗅𝗂𝗓𝖺𝖽𝗈 𝖾𝗆 𝖽𝗈𝖼𝗎𝗆𝖾𝗇𝗍𝗈𝗌 𝗈𝗎 𝗆𝖺𝗇𝗎𝖺𝗂𝗌, 𝗆𝖺𝗌 𝗈𝗋𝗂𝖾𝗇𝗍𝖺 𝖾 𝗌𝗎𝗉𝗈𝗋𝗍𝖺 𝖽𝖾𝖼𝗂𝗌𝗈̃𝖾𝗌, 𝗆𝗈𝗅𝖽𝖺 𝗉𝗋𝖺́𝗍𝗂𝖼𝖺𝗌 𝖾 𝗌𝗎𝗌𝗍𝖾𝗇𝗍𝖺 𝖺 𝖼𝗎𝗅𝗍𝗎𝗋𝖺 𝗈𝗋𝗀𝖺𝗇𝗂𝗓𝖺𝖼𝗂𝗈𝗇𝖺𝗅. 𝖤́ 𝗎𝗆 𝖼𝗈𝗇𝗁𝖾𝖼𝗂𝗆𝖾𝗇𝗍𝗈 𝗂𝗇𝗏𝗂𝗌ı́𝗏𝖾𝗅, 𝗆𝖺𝗌 𝖿𝗎𝗅𝖼𝗋𝖺𝗅, 𝖼𝗎𝗃𝖺 𝗉𝖾𝗋𝖽𝖺 𝗉𝗈𝖽𝖾 𝗋𝖾𝗉𝖾𝗋𝖼𝗎𝗍𝗂𝗋-𝗌𝖾 𝖾𝗆 𝗋𝖾𝗍𝗋𝖺𝖻𝖺𝗅𝗁𝗈, 𝖾𝗋𝗋𝗈𝗌 𝗋𝖾𝗉𝖾𝗍𝗂𝖽𝗈𝗌, 𝗋𝖾𝖽𝗎𝖼̧𝖺̃𝗈 𝖽𝖾 𝗊𝗎𝖺𝗅𝗂𝖽𝖺𝖽𝖾 𝖽𝗈𝗌 𝗌𝖾𝗋𝗏𝗂𝖼̧𝗈𝗌 𝖾 𝗂𝗆𝗉𝖺𝖼𝗍𝗈𝗌 𝖽𝗂𝗋𝖾𝗍𝗈𝗌 𝗇𝖺 𝖾𝖿𝗂𝖼𝗂𝖾̂𝗇𝖼𝗂𝖺 𝖾 𝖼𝗈𝗆𝗉𝖾𝗍𝗂𝗍𝗂𝗏𝗂𝖽𝖺𝖽𝖾.
𝖢𝗈𝗆 𝖾𝖿𝖾𝗂𝗍𝗈, 𝗉𝗋𝗈𝗆𝗈𝗏𝖾𝗋 𝗎𝗆𝖺 𝗍𝗋𝖺𝗇𝗌𝖿𝖾𝗋𝖾̂𝗇𝖼𝗂𝖺 𝖾𝖿𝗂𝖼𝖺𝗓 𝖽𝖾𝗌𝗌𝖾 𝖼𝗈𝗇𝗁𝖾𝖼𝗂𝗆𝖾𝗇𝗍𝗈 𝗂𝗆𝗉𝗅𝗂𝖼𝖺 𝗂𝗇𝗏𝖾𝗌𝗍𝗂𝗆𝖾𝗇𝗍𝗈 𝖽𝖾𝗅𝗂𝖻𝖾𝗋𝖺𝖽𝗈 – 𝗇𝖺̃𝗈 𝖺𝗉𝖾𝗇𝖺𝗌 𝖾𝗆 𝗉𝗋𝗈𝗀𝗋𝖺𝗆𝖺𝗌 𝖽𝖾 𝖿𝗈𝗋𝗆𝖺𝖼̧𝖺̃𝗈 𝖾 𝗆𝖾𝗇𝗍𝗈𝗋𝗂𝖺, 𝗆𝖺𝗌 𝗍𝖺𝗆𝖻𝖾́𝗆 𝗇𝖺 𝖼𝗋𝗂𝖺𝖼̧𝖺̃𝗈 𝖽𝖾 𝗎𝗆𝖺 𝖾𝗌𝗍𝗋𝗎𝗍𝗎𝗋𝖺 𝗊𝗎𝖾 𝖿𝖺𝗏𝗈𝗋𝖾𝖼̧𝖺 𝖺 𝗉𝖺𝗋𝗍𝗂𝗅𝗁𝖺 𝖼𝗈𝗇𝗍ı́𝗇𝗎𝖺. 𝖤𝗌𝗍𝖺 𝖺𝖻𝗈𝗋𝖽𝖺𝗀𝖾𝗆 𝗋𝖾𝗊𝗎𝖾𝗋 𝗍𝖾𝗆𝗉𝗈, 𝖾𝗌𝗉𝖺𝖼̧𝗈 𝖾, 𝗌𝗈𝖻𝗋𝖾𝗍𝗎𝖽𝗈, 𝗎𝗆𝖺 𝖼𝗎𝗅𝗍𝗎𝗋𝖺 𝖾𝗆𝗉𝗋𝖾𝗌𝖺𝗋𝗂𝖺𝗅 𝗊𝗎𝖾 𝗂𝗇𝗍𝖾𝗀𝗋𝖾 𝗎𝗆 𝗉𝖺𝗋𝖺𝖽𝗂𝗀𝗆𝖺 𝖽𝖾 𝖾𝗇𝗌𝗂𝗇𝗈-𝖺𝗉𝗋𝖾𝗇𝖽𝗂𝗓𝖺𝗀𝖾𝗆. 𝖢𝗈𝗇𝗍𝖾𝗑𝗍𝗈𝗌 𝗆𝖺𝗋𝖼𝖺𝖽𝗈𝗌 𝗉𝗈𝗋 𝗎𝗆 𝖺𝗆𝖻𝗂𝖾𝗇𝗍𝖾 𝖽𝖾 𝖼𝗈𝗇𝗌𝗍𝖺𝗇𝗍𝖾 𝗉𝗋𝖾𝗌𝗌𝖺̃𝗈 𝗉𝖺𝗋𝖺 𝖺 𝖾𝗇𝗍𝗋𝖾𝗀𝖺 𝖽𝖾 𝗋𝖾𝗌𝗎𝗅𝗍𝖺𝖽𝗈𝗌, 𝗋𝖾𝗏𝖾𝗅𝖺𝗆 𝗎𝗆 𝗆𝖾𝗇𝗈𝗋 𝗇ı́𝗏𝖾𝗅 𝖽𝖾 𝗉𝖾𝗋𝗆𝖾𝖺𝖻𝗂𝗅𝗂𝖽𝖺𝖽𝖾 𝗉𝖺𝗋𝖺 𝖾𝗌𝗍𝖾 𝗍𝗂𝗉𝗈 𝖽𝖾 𝗉𝗋𝗈𝖼𝖾𝗌𝗌𝗈𝗌.
𝖤𝗑𝗂𝗌𝗍𝖾𝗆, 𝖼𝗈𝗇𝗍𝗎𝖽𝗈, 𝗉𝗋𝖺́𝗍𝗂𝖼𝖺𝗌 𝖾𝖿𝗂𝖼𝖺𝗓𝖾𝗌 𝖼𝗈𝗆𝗈 𝗉𝗋𝗈𝗀𝗋𝖺𝗆𝖺𝗌 𝖽𝖾 𝗆𝖾𝗇𝗍𝗈𝗋𝗂𝖺 𝗂𝗇𝗍𝖾𝗋𝗀𝖾𝗋𝖺𝖼𝗂𝗈𝗇𝖺𝗅, 𝗊𝗎𝖾 𝗉𝗋𝗈𝗆𝗈𝗏𝖾𝗆 𝖺 𝗍𝗋𝖺𝗇𝗌𝗆𝗂𝗌𝗌𝖺̃𝗈 𝗌𝖾𝗀𝗎𝗋𝖺 𝖽𝖾 𝖼𝗈𝗇𝗁𝖾𝖼𝗂𝗆𝖾𝗇𝗍𝗈, 𝗎𝗇𝗂𝗇𝖽𝗈 𝖾𝗑𝗉𝖾𝗋𝗂𝖾̂𝗇𝖼𝗂𝖺 𝖾 𝖼𝗋𝗂𝖺𝗍𝗂𝗏𝗂𝖽𝖺𝖽𝖾. 𝖠 𝗈𝖻𝗌𝖾𝗋𝗏𝖺𝖼̧𝖺̃𝗈 𝖽𝗂𝗋𝖾𝗍𝖺, 𝖺 𝗋𝗈𝗍𝖺𝖼̧𝖺̃𝗈 𝖽𝖾 𝖼𝖺𝗋𝗀𝗈𝗌 𝖾 𝖺 𝗉𝖺𝗋𝗍𝗂𝗅𝗁𝖺 𝗂𝗇𝖿𝗈𝗋𝗆𝖺𝗅 𝗍𝖺𝗆𝖻𝖾́𝗆 𝖿𝗈𝗋𝗍𝖺𝗅𝖾𝖼𝖾𝗆 𝖺 𝖼𝗈𝗅𝖺𝖻𝗈𝗋𝖺𝖼̧𝖺̃𝗈 𝖾 𝖺 𝖼𝗈𝗇𝖿𝗂𝖺𝗇𝖼̧𝖺. 𝖤́ 𝖼𝗋𝗎𝖼𝗂𝖺𝗅 𝗌𝗂𝗌𝗍𝖾𝗆𝖺𝗍𝗂𝗓𝖺𝗋 𝗈 𝗌𝖺𝖻𝖾𝗋, 𝖽𝗈𝖼𝗎𝗆𝖾𝗇𝗍𝖺𝗇𝖽𝗈 𝗉𝗋𝗈𝖼𝖾𝗌𝗌𝗈𝗌 𝖾 𝗅𝗂𝖼̧𝗈̃𝖾𝗌 𝖺𝗉𝗋𝖾𝗇𝖽𝗂𝖽𝖺𝗌, 𝗉𝖺𝗋𝖺 𝖼𝗋𝗂𝖺𝗋 𝗎𝗆 𝗅𝖾𝗀𝖺𝖽𝗈 𝖺𝖼𝖾𝗌𝗌ı́𝗏𝖾𝗅 𝖾 𝗋𝖾𝗌𝗂𝗅𝗂𝖾𝗇𝗍𝖾 𝖿𝖺𝖼𝖾 𝖺̀𝗌 𝗆𝗎𝖽𝖺𝗇𝖼̧𝖺𝗌 𝗇𝗈 𝖼𝖺𝗉𝗂𝗍𝖺𝗅 𝗁𝗎𝗆𝖺𝗇𝗈.
𝖠 𝗂𝗇𝗍𝖾𝗀𝗋𝖺𝖼̧𝖺̃𝗈 𝖽𝖾 𝗉𝗋𝖺́𝗍𝗂𝖼𝖺𝗌 𝖽𝖾 𝗍𝗋𝖺𝗇𝗌𝖿𝖾𝗋𝖾̂𝗇𝖼𝗂𝖺 𝖽𝖾 𝖼𝗈𝗇𝗁𝖾𝖼𝗂𝗆𝖾𝗇𝗍𝗈, 𝗆𝖺𝗂𝗌 𝖽𝗈 𝗊𝗎𝖾 𝗎𝗆𝖺 𝗂𝗇𝗂𝖼𝗂𝖺𝗍𝗂𝗏𝖺 𝗍𝖾́𝖼𝗇𝗂𝖼𝖺, 𝖽𝖾𝗏𝖾 𝗌𝖾𝗋 𝗏𝗂𝗌𝗍𝖺 𝖼𝗈𝗆𝗈 𝗎𝗆𝖺 𝗊𝗎𝖾𝗌𝗍𝖺̃𝗈 𝖼𝗎𝗅𝗍𝗎𝗋𝖺𝗅. 𝖤́ 𝖿𝗎𝗇𝖽𝖺𝗆𝖾𝗇𝗍𝖺𝗅 𝗊𝗎𝖾 𝖺𝗌 𝖾𝗆𝗉𝗋𝖾𝗌𝖺𝗌 𝗉𝗋𝗈𝗆𝗈𝗏𝖺𝗆 𝖺𝗆𝖻𝗂𝖾𝗇𝗍𝖾𝗌 𝗈𝗇𝖽𝖾 𝗉𝖾𝗋𝗀𝗎𝗇𝗍𝖺𝗋 𝗇𝖺̃𝗈 𝗌𝖾𝗃𝖺 𝗏𝗂𝗌𝗍𝗈 𝖼𝗈𝗆𝗈 𝗎𝗆 𝗌𝗂𝗇𝖺𝗅 𝖽𝖾 𝖿𝗋𝖺𝗊𝗎𝖾𝗓𝖺, 𝖾 𝗈𝗇𝖽𝖾 𝗉𝖺𝗋𝗍𝗂𝗅𝗁𝖺𝗋 𝗌𝖾𝗃𝖺 𝗋𝖾𝖼𝗈𝗇𝗁𝖾𝖼𝗂𝖽𝗈 𝖼𝗈𝗆𝗈 𝗎𝗆 𝖺𝗍𝗈 𝖽𝖾 𝗅𝗂𝖽𝖾𝗋𝖺𝗇𝖼̧𝖺. 𝖠 𝗏𝖺𝗅𝗈𝗋𝗂𝗓𝖺𝖼̧𝖺̃𝗈 𝖽𝖺 𝗉𝖺𝗋𝗍𝗂𝗅𝗁𝖺 𝖽𝖾𝗏𝖾 𝖾𝗌𝗍𝖺𝗋 𝖾𝗇𝗋𝖺𝗂𝗓𝖺𝖽𝖺 𝗇𝗈𝗌 𝗏𝖺𝗅𝗈𝗋𝖾𝗌 𝖾 𝖼𝗈𝗆𝗉𝗈𝗋𝗍𝖺𝗆𝖾𝗇𝗍𝗈𝗌 𝗉𝗋𝗈𝗆𝗈𝗏𝗂𝖽𝗈𝗌 𝗉𝖾𝗅𝖺 𝗅𝗂𝖽𝖾𝗋𝖺𝗇𝖼̧𝖺 𝖽𝖾 𝗍𝗈𝗉𝗈, 𝗍𝗋𝖺𝖽𝗎𝗓𝗂𝗇𝖽𝗈-𝗌𝖾 𝖾𝗆 𝗉𝗈𝗅ı́𝗍𝗂𝖼𝖺𝗌, 𝗂𝗇𝖼𝖾𝗇𝗍𝗂𝗏𝗈𝗌 𝖾 𝗉𝗋𝖺́𝗍𝗂𝖼𝖺𝗌 𝗊𝗎𝗈𝗍𝗂𝖽𝗂𝖺𝗇𝖺𝗌.
𝖭𝖾𝗌𝗍𝖾 𝗌𝖾𝗇𝗍𝗂𝖽𝗈, 𝖾́ 𝗎𝗋𝗀𝖾𝗇𝗍𝖾 𝗊𝗎𝖾 𝖺 𝗍𝗋𝖺𝗇𝗌𝖿𝖾𝗋𝖾̂𝗇𝖼𝗂𝖺 𝖽𝖾 𝖼𝗈𝗇𝗁𝖾𝖼𝗂𝗆𝖾𝗇𝗍𝗈 𝗌𝖾𝗃𝖺 𝗏𝗂𝗌𝗍𝖺 𝖼𝗈𝗆𝗈 𝗎𝗆 𝗂𝗇𝗏𝖾𝗌𝗍𝗂𝗆𝖾𝗇𝗍𝗈 𝖾𝗌𝗍𝗋𝖺𝗍𝖾́𝗀𝗂𝖼𝗈, 𝗉𝗈𝗍𝖾𝗇𝖼𝗂𝖺𝖽𝗈𝗋𝖺 𝖽𝖺 𝗂𝗇𝗍𝖾𝗀𝗋𝖺𝖼̧𝖺̃𝗈 𝖽𝖾 𝗇𝗈𝗏𝗈𝗌 𝖼𝗈𝗅𝖺𝖻𝗈𝗋𝖺𝖽𝗈𝗋𝖾𝗌, 𝗋𝖾𝖽𝗎𝗍𝗈𝗋𝖺 𝖽𝖺 𝗋𝗈𝗍𝖺𝗍𝗂𝗏𝗂𝖽𝖺𝖽𝖾 𝖾 𝖼𝗎𝗋𝖺𝖽𝗈𝗋𝖺 𝖽𝖺 𝗂𝖽𝖾𝗇𝗍𝗂𝖽𝖺𝖽𝖾 𝗈𝗋𝗀𝖺𝗇𝗂𝗓𝖺𝖼𝗂𝗈𝗇𝖺𝗅. 𝖮𝗋𝗀𝖺𝗇𝗂𝗓𝖺𝖼̧𝗈̃𝖾𝗌 𝗊𝗎𝖾 𝖺 𝖽𝗈𝗆𝗂𝗇𝖺𝗆 𝗆𝗂𝗇𝗂𝗆𝗂𝗓𝖺𝗆 𝖼𝗎𝗌𝗍𝗈𝗌, 𝖾𝗋𝗋𝗈𝗌 𝖾 𝗆𝖺𝗇𝗍𝖾̂𝗆 𝖺𝗅𝗍𝖺 𝗉𝗋𝗈𝖽𝗎𝗍𝗂𝗏𝗂𝖽𝖺𝖽𝖾, 𝖾𝗇𝗊𝗎𝖺𝗇𝗍𝗈 𝖿𝗈𝗋𝗍𝖺𝗅𝖾𝖼𝖾𝗆 𝖺 𝗂𝗇𝗈𝗏𝖺𝖼̧𝖺̃𝗈, 𝖺 𝗌𝗎𝗌𝗍𝖾𝗇𝗍𝖺𝖻𝗂𝗅𝗂𝖽𝖺𝖽𝖾 𝖾 𝖺 𝖺𝗀𝗂𝗅𝗂𝖽𝖺𝖽𝖾 𝗇𝖺 𝖽𝖾𝖼𝗂𝗌𝖺̃𝗈.
𝖭𝗎𝗆𝖺 𝖾𝗋𝖺 𝗈𝗇𝖽𝖾 𝗌𝖾 𝖾𝗑𝖺𝗅𝗍𝖺 𝗍𝖺𝗇𝗍𝗈 𝖺 𝗍𝖾𝖼𝗇𝗈𝗅𝗈𝗀𝗂𝖺 𝖼𝗈𝗆𝗈 𝖺 𝗂𝗇𝗈𝗏𝖺𝖼̧𝖺̃𝗈, 𝗂𝗆𝗉𝗈𝗋𝗍𝖺 𝗅𝖾𝗆𝖻𝗋𝖺𝗋 𝗊𝗎𝖾 𝖾́ 𝗈 𝖼𝗈𝗇𝗁𝖾𝖼𝗂𝗆𝖾𝗇𝗍𝗈 𝗁𝗎𝗆𝖺𝗇𝗈 – 𝗇𝖺𝗌 𝗌𝗎𝖺𝗌 𝗆𝗎́𝗅𝗍𝗂𝗉𝗅𝖺𝗌 𝖿𝗈𝗋𝗆𝖺𝗌 – 𝗊𝗎𝖾 𝖼𝗈𝗇𝗍𝗂𝗇𝗎𝖺 𝖺 𝗌𝖾𝗋 𝗈 𝗏𝖾𝗋𝖽𝖺𝖽𝖾𝗂𝗋𝗈 𝖺𝗅𝗂𝖼𝖾𝗋𝖼𝖾 𝖽𝖾 𝗊𝗎𝖺𝗅𝗊𝗎𝖾𝗋 𝖾𝗌𝗍𝗋𝖺𝗍𝖾́𝗀𝗂𝖺 𝖽𝖾 𝗅𝗈𝗇𝗀𝗈 𝗉𝗋𝖺𝗓𝗈. 𝖮 𝖿𝗎𝗍𝗎𝗋𝗈 𝖽𝖺𝗌 𝗈𝗋𝗀𝖺𝗇𝗂𝗓𝖺𝖼̧𝗈̃𝖾𝗌 𝖽𝖾𝗉𝖾𝗇𝖽𝖾𝗋𝖺́, 𝖼𝖺𝖽𝖺 𝗏𝖾𝗓 𝗆𝖺𝗂𝗌, 𝖽𝖺 𝗌𝗎𝖺 𝗁𝖺𝖻𝗂𝗅𝗂𝖽𝖺𝖽𝖾 𝖾𝗆 𝗋𝖾𝗌𝗉𝖾𝗂𝗍𝖺𝗋 𝗈 𝗉𝖺𝗌𝗌𝖺𝖽𝗈, 𝖼𝖺𝗉𝖺𝖼𝗂𝗍𝖺𝗋 𝗈 𝗉𝗋𝖾𝗌𝖾𝗇𝗍𝖾 𝖾 𝖼𝗈𝗇𝗌𝗍𝗋𝗎𝗂𝗋 𝗎𝗆 𝖿𝗎𝗍𝗎𝗋𝗈 𝖺𝗇𝖼𝗈𝗋𝖺𝖽𝗈 𝗇𝗈 𝗌𝖺𝖻𝖾𝗋 𝗉𝖺𝗋𝗍𝗂𝗅𝗁𝖺𝖽𝗈.
* Membro da direção da Ordem dos Psicólogos Portugueses
IN "O JORNAL ECONÓMICO" - 16/06/25
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