HOJE NO
"DIÁRIO ECONÓMICO"
As melhores empresas do mundo
para trabalhar
A Microsoft foi considerada a melhor companhia do mundo para trabalhar
Saiba os motivos e por que razão as empresas tecnológicas dominam os primeiros lugares da lista ‘Great Place to Work'
Cada colaborador tem computador portátil, que lhe permite trabalhar em qualquer lugar sem ser o escritório, o que se torna muito importante na conciliação da vida pessoal com a profissional; flexibilização total de horário; gestão por objectivos e não pelo tempo de permanência nas instalações da empresa; copas equipadas diariamente com fruta e frigoríficos com iogurtes; reuniões ‘happy hours'. É assim na melhor empresa para trabalhar do mundo - a Microsoft - segundo o ‘ranking' do instituto "Great Place to Work", divulgado no final de Outubro.
Mas afinal, o que é que faz as pessoas gostarem da empresa onde trabalham e sentirem-se motivadas? "O sentimento de pertença. A pessoa estar identificada com o sítio onde trabalha. Não tem a ver com salário. Tem a ver com justiça no local de trabalho", é a resposta pronta de Fernando Neves de Almeida, presidente da ‘executive search' Boyden Portugal.
Para Glória Rebelo, investigadora da área de Sociologia Económica e das Organizações, "a motivação depende muito não só da satisfação que advém da actividade desempenhada, mas também das perspectivas de percurso profissional dentro da estrutura empresarial".
Patrícia Fernandes, ‘public relations' da Citizenship & Corporate Image Manager da Microsoft em Portugal, tenta explicar porque é que as pessoas gostam tanto de trabalhar nesta empresa: a motivação faz-se essencialmente com características que são culturais na empresa, nomeadamente a existência de desafios constantes; um elevado sentido de pertença; a cultura de informalidade; proximidade de gestão; responsabilização dos colaboradores; oportunidades de desenvolvimento e bom ambiente de trabalho. A responsável da empresa tecnológica acredita também que estas dimensões surgem à frente de questões como a retribuição monetária, o que não significa que seja uma dimensão a negligenciar.
A responsabilização dos colaboradores é um aspecto destacado por Fernando Neves de Almeida: "Quanto mais controlo temos sobre o que fazemos, mais felizes somos", defende o presidente da Boyden. E não tem dúvidas que é mais importante promover o auto-controlo dentro da empresa do que andar a controlar de cima. Patrícia Fernandes chama-lhe "máxima liberdade na máxima responsabilidade".
Uma avaliação de desempenho e atribuição de prémios vista pelos colaboradores, no geral, como justa e transparente também ajuda muito a motivar e a criar bom ambiente na empresa. "Claro que há sempre um certo grau de subjectividade. Mas quando as empresas funcionam bem, as pessoas concordam. É intersubjectivo entre chefes e colaboradores", defende o presidente da Boyden.
Porque é que são as tecnológicas a dominar?
Curioso, ou talvez não, os lugares cimeiros do ‘ranking' do "Great Place to Work" são dominados por empresas tecnológicas. "É fácil explicar", diz Fernando Neves de Almeida, "são pessoas, normalmente, com nível salarial acima da média, com alto nível de qualificação, autónomas e maduras, e nessas empresas é fácil medir o ‘output' das pessoas e recompensá-las por isso". Além disso, acrescenta, o que se passa é que quase todos os sectores estão em crise, menos as tecnológicas. "As pessoas que lá trabalham sentem que estão numa empresa que está melhor do que o mercado. Como um oásis. Sentem-se melhor, mais coesas".
O papel da inovação nas tecnológicas é determinante para conseguirem este domínio no ‘ranking', defende, por seu lado, Glória Rebelo. "A inovação é crucial na medida em que reorienta metodologias de organização e de trabalho. E depois, em geral, estas empresas têm políticas efectivas de responsabilidade social", acrescenta.
Outro segredo do sucesso da Microsoft pode ser a gestão das pessoas "de forma bastante próxima, com baixa distância hierárquica, com uma política de portas abertas", adianta Patrícia Fernandes.
Mas os benefícios que permitem conciliar a vida pessoal como a profissional são, segundo a responsável da Microsoft, "os mais valorizados, porque respeitam a individualidade de cada pessoa e o seu contexto particular".
Como foi feito o ‘ranking'
Num total de 350 potenciais melhores multinacionais para trabalhar, o "Great Place to Work" elegeu 25 com base em listas de melhores empresas para trabalhar publicadas entre Setembro de 2010 e Agosto de 2011. Para serem qualificadas, as empresas tiveram de aparecer em, pelo menos, cinco listas nacionais de melhores empresas para trabalhar, ter, pelo menos, cinco mil empregados em todo o mundo, e, pelo menos, 40% (ou cinco mil empregados) a trabalhar fora do seu país de origem. O ‘ranking' dá ainda atenção ao número de listas de melhor empresa para trabalhar onde a empresa aparece, assim como à percentagem de trabalhadores da multinacional abrangidos pelos inquéritos do instituto "Great Place to Work".
A Microsoft sugere...
- Flexibilização de horário;
- Gestão por objectivos e não pelo tempo de permanência nas instalações da empresa;
- Disponibilização de tecnologia (computador portátil ou outra ferramenta) que permita ao colaborador trabalhar em qualquer lugar sem ser o escritório;
- Gestão próxima das pessoas, com baixa distância hierárquica, seguindo uma política de portas abertas.
- Reuniões ‘happy hours'
* ANEXO
World’s Best Multinational Workplaces
Out of 350 potential multinational best companies list makers, we recognize the top 25 that appeared on national Best Workplaces lists published between September, 2010, and August, 2011.
To qualify, multinationals must have appeared on at least 5 national Best Workplaces lists, have at least 5,000 employees worldwide, and have at least 40% (or 5,000 employees) of their workforce based outside their home country. Extra weight was given for the number of Listed In where a company participated in a Great Place to Work® contest and the percentage of a multinational’s workforce covered by all Great Place to Work® surveys.
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1. Microsoft
90,819 Employees
www.microsoft.com
Industry: Information Technology // Software
Ownership: Public
Headquarters: Redmond, Washington, United States
Listed In: Argentina, Austria, Belgium, Brazil, Canada, Chile, Colombia, Denmark, Finland, France, Germany, India, Ireland, Italy, Japan, Mexico, The Netherlands, Norway, Poland, Portugal, Spain, Sweden,Switzerland, United Arab Emirates, United Kingdom, United States
Employee Growth: 2.7%
Global Revenues: $69.9 billion
1st Year as a Great Place To Work: 1993
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2. SAS
12,226 Employees
www.sas.com
Industry: Information Technology //
Ownership: Private
Headquarters: Cary, North Carolina, United States
Listed In: Australia, Belgium, Brazil, Canada, Finland, France, Germany, India, Italy, Korea, Mexico, The Netherlands, Norway, Portugal, Sweden, United States
Employee Growth: 7.6%
Global Revenues: $2.4 billion
1st Year as a Great Place To Work: 1993
Women in Senior Management: 31%
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3. NetApp
11,736 Employees
www.netapp.com
Industry: Information Technology // Storage/Data Management
Ownership: Public
Headquarters: Sunnyvale, California, United States
Listed In: Australia, Canada, France, Germany, India, Japan, The Netherlands, Switzerland, United Kingdom, United States
Employee Growth: 18%
Global Revenues: $5.1 billion
1st Year as a Great Place To Work: 2008
Women in Senior Management: 23%
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4. Google
28,768 Employees
www.google.com
Industry: Information Technology // Internet Service Provider
Ownership: Public
Headquarters: Mountain View, California, United States
Listed In: Australia, Brazil, Canada, India, Japan, United States
Employee Growth: 31.9%
Global Revenues: $29.3 billion
1st Year as a Great Place To Work: 2006
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5. FedEx Express
150,113 Employees
www.fedex.com
Industry: Transportation // Package Transport
Ownership: Public
Headquarters: Memphis, Tennessee, United States
Listed In: Argentina, Belgium, Brazil, Central America, Chile, France, Ireland, Italy, Mexico, The Netherlands, Spain, Switzerland, United Arab Emirates
Employee Growth: 2.2%
Global Revenues: $24.6 billion
1st Year as a Great Place To Work: 1984
Women in Senior Management: 22%
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6. Cisco
64,333 Employees
www.cisco.com
Industry: Information Technology //
Ownership: Public
Headquarters: San Jose, California, United States
Listed In: Austria, Belgium, Brazil, Germany, Italy, Mexico, The Netherlands, Norway, Portugal, Spain, Switzerland, United States
Global Revenues: $40 billion
1st Year as a Great Place To Work: 2001
Women in Senior Management: 16%
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7. Marriott
129,000 Employees
www.marriott.com
Industry: Hospitality // Hotel/Resort
Ownership: Public
Headquarters: Bethesda, Maryland, United States
Listed In: Brazil, India, Mexico, Peru, United Arab Emirates, United States
Employee Growth: -5.8%
Global Revenues: $11.6 billion
1st Year as a Great Place To Work: 1998
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8. McDonald's
1,800,000 Employees
www.mcdonalds.com
Industry: Hospitality // Food and Beverage Service
Ownership: Public
Headquarters: Oak Brook, Illinois, United States
Listed In: Argentina, Belgium, Brazil, Central America, Colombia, Denmark, France, Ireland, Italy, Mexico, The Netherlands, Norway, Peru, Switzerland, United Kingdom, Uruguay, Venezuela
Employee Growth: 3%
Global Revenues: $24.1 billion
1st Year as a Great Place To Work: 1997
Women in Senior Management: 30%
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9. Kimberly-Clark
57,000 Employees
www.kimberly-clark.com
Industry: Manufacturing & Production // Personal and Household goods
Ownership: Public
Headquarters: Irving, Texas, United States
Listed In: Argentina, Bolivia, Brazil, Central America, Chile, Colombia, Ecuador, France, Peru, Venezuela
Employee Growth: 1.2%
Global Revenues: $19.7 billion
1st Year as a Great Place To Work: 2003
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10. SC Johnson
12,000 Employees
www.scjohnson.com
Industry: Manufacturing & Production // Personal and Household goods
Ownership: Private
Headquarters: Racine, Wisconsin, United States
Listed In: Argentina, Canada, Central America, Chile, Germany, Italy, Japan, Mexico, Poland, United States, Venezuela
Global Revenues: $8.8 billion
1st Year as a Great Place To Work: 1984
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11. Diageo
20,000 Employees
www.diageo.com
Industry: Manufacturing & Production // Food products; beverages and tobacco
Ownership: Public
Headquarters: London, United Kingdom
Listed In: Argentina, Australia, Brazil, Canada, Central America, Colombia, Ireland, Mexico, The Netherlands, Portugal, United Kingdom, Uruguay, Venezuela
Global Revenues: $15.7 billion
1st Year as a Great Place To Work: 2002
Women in Senior Management: 27%
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12. American Express
63,409 Employees
www.americanexpress.com
Industry: Financial Services & Insurance // Banking/Credit Services
Ownership: Public
Headquarters: New York City, New York, United States
Listed In: India, Japan, Mexico, Sweden, United States
Employee Growth: 3%
Global Revenues: $27.8 billion
1st Year as a Great Place To Work: 2000
Women in Senior Management: 43%
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13. Medtronic
43,269 Employees
www.medtronic.com
Industry: Manufacturing & Production // Medical devices
Ownership: Public
Headquarters: Fridley, Minnesota, United States
Listed In: Canada, Germany, Greece, Ireland, Italy, The Netherlands, Portugal, Spain
Employee Growth: 4.6%
Global Revenues: $15.8 billion
1st Year as a Great Place To Work: 1998
Women in Senior Management: 27%
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14. Intel
90,828 Employees
www.intel.com
Industry: Information Technology // Hardware
Ownership: Public
Headquarters: Santa Clara, California, United States
Listed In: Argentina, France, India, Ireland, Japan, United States
Employee Growth: 14.1%
Global Revenues: $43.6 billion
1st Year as a Great Place To Work: 1984
Women in Senior Management: 12.70%
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15. Hilti
20,305 Employees
www.hilti.com
Industry: Manufacturing & Production // Building Materials
Ownership: Private
Headquarters: Schaan, Liechtenstein
Listed In: Austria, Canada, Chile, Germany, India, Italy, The Netherlands, Poland, Switzerland
Employee Growth: 3%
Global Revenues: $4.4 billion
1st Year as a Great Place To Work: 2006
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16. 3M
80,057 Employees
www.3m.com
Industry: Manufacturing & Production //
Ownership: Public
Headquarters: Maplewood, Minnesota, United States
Listed In: Austria, Brazil, Chile, Germany, Greece, Ireland, Peru, Spain
Employee Growth: 7%
Global Revenues: $26.7 billion
1st Year as a Great Place To Work: 1984
Women in Senior Management: 16%
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17. Telefónica
134,275 Employees
www.telefonica.com
Industry: Telecommunciations //
Ownership: Public
Headquarters: Madrid, Spain
Listed In: Argentina, Brazil, Central America, Chile, Colombia, Ecuador, Germany, Ireland, Mexico, Peru, Spain, United Kingdom, Venezuela
Employee Growth: 7%
Global Revenues: $83 billion
1st Year as a Great Place To Work: 2005
Women in Senior Management: 17%
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18. National Instruments
6,130 Employees
www.ni.com
Industry: Manufacturing & Production // Electronics
Ownership: Public
Headquarters: Austin, Texas, United States
Listed In: France, Germany, Italy, Japan, Mexico, United Kingdom, United States
Employee Growth: 15%
Global Revenues: $873 million
1st Year as a Great Place To Work: 2000
Women in Senior Management: 13%
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19. Mars
65,000 Employees
www.mars.com
Industry: Manufacturing & Production // Food products
Ownership: Public
Headquarters: McLean, Virginia, United States
Listed In: Austria, Belgium, Colombia, Denmark, Finland, France, Ireland, Italy, Korea, Portugal, Spain, Switzerland
Global Revenues: $30 billion
1st Year as a Great Place To Work: 2008
Women in Senior Management: 27%
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20. Accenture
236,000 Employees
www.accenture.com
Industry: Professional Services // Consulting – Management
Ownership: Public
Headquarters: United States
Listed In: Argentina, Austria, Denmark, Germany, Greece, India, Norway, Sweden, Switzerland, United States
Employee Growth: 15.7%
Global Revenues: $25.5 billion
1st Year as a Great Place To Work: 2001
Women in Senior Management: 16%
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21. Roche
80,000 Employees
www.roche.com
Industry: Biotechnology & Pharmaceuticals // Pharmaceuticals
Ownership: Public
Headquarters: Basel, Switzerland
Listed In: Central America, Colombia, Denmark, Ecuador, Portugal, Uruguay, Venezuela
Employee Growth: 11.54%
Global Revenues: $52.9 billion
1st Year as a Great Place To Work: 2000
Women in Senior Management: 16%
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22. Novo Nordisk
32,495 Employees
www.novonordisk.com
Industry: Biotechnology & Pharmaceuticals //
Ownership: Public
Headquarters: Bagsværd, Denmark
Listed In: Austria, Brazil, Chile, Greece, Ireland, Peru, Spain
Employee Growth: 8.1%
Global Revenues: $11.1 billion
1st Year as a Great Place To Work: 2001
Women in Senior Management: 22%
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23. The Coca-Cola Company
140,000 Employees
www.coca-cola.com/
Industry: Manufacturing & Production // Food products; beverages and tobacco
Ownership: Public
Headquarters: Atlanta, Georgia, United States
Listed In: Argentina, Australia, Brazil, Chile, Peru, Spain
Global Revenues: $35.1 billion
1st Year as a Great Place To Work: 2001
Women in Senior Management: 28%
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24. Atento
151,896 Employees
www.atento.com
Industry: Professional Services // Telephone Support/Sales Centers
Ownership: Private
Headquarters: Madrid, Spain
Listed In: Argentina, Central America, Mexico, Peru, Spain
Employee Growth: 14.9%
Global Revenues $2.2 billion
1st Year as a Great Place To Work: 2007
Women in Senior Management: 26.4%
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25. Quintiles
23,800 Employees
www.quintiles.com
Industry: Health Care // Services
Ownership: Private
Headquarters: Durham, North Carolina, United States
Listed In: Canada, Germany, Italy, Mexico, Spain, United Kingdom
Employee Growth: 5.3%
Global Revenues: $3 billion
1st Year as a Great Place To Work: 2003
Women in Senior Management: 50%
* Dada a extraordinária modéstia e notável empreendedorismo dos patrões portugueses, estes não aceitaram que as suas empresas fossem incluídas nesta listagem, a fim de não "implementarem" síndromas depressivos aos managers das empresas acima listadas.
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