MARISE ALMEIDA

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Inovação e empreendedorismo,

transformar ideias de laboratório

em ideias de mercado

Portugal tem todas as condições para ser uma economia do conhecimento, para a qual muitas mulheres, altamente qualificadas, que agora chegam ao país vindas do Leste europeu poderão contribuir. Devem, por isso, ser acolhidas e inseridas no ecossistema de inovação.

Tʀᴀɴsғᴏʀᴍᴀʀ ᴀ ᴄɪᴇ̂ɴᴄɪᴀ ᴇᴍ ɴᴇɢᴏ́ᴄɪᴏ ᴇ́ ᴇᴍ ᴘʀɪᴍᴇɪʀᴏ ʟᴜɢᴀʀ ᴜᴍᴀ ϙᴜᴇsᴛᴀ̃ᴏ ᴅᴇ ʀᴇᴄᴏɴʜᴇᴄᴇʀ ᴏᴘᴏʀᴛᴜɴɪᴅᴀᴅᴇs ᴇ﹐ ᴇᴍ sᴇɢᴜɴᴅᴏ ʟᴜɢᴀʀ﹐ ᴅᴇ ᴄᴏɴsᴇɢᴜɪʀ ᴄᴏɴᴄʀᴇᴛɪᴢᴀ́﹣ʟᴀs.

Esᴛᴇ ᴘʀᴏᴄᴇssᴏ ᴇ́ ᴅɪғɪ́ᴄɪʟ ᴇ ᴍᴏʀᴏsᴏ ᴇ ʀᴇϙᴜᴇʀ ᴜᴍᴀ ɪɴғʀᴀᴇsᴛʀᴜᴛᴜʀᴀ ᴅᴇ ᴀᴘᴏɪᴏ ᴍᴜʟᴛɪᴅɪᴍᴇɴsɪᴏɴᴀʟ ᴇᴍ ᴠᴀ́ʀɪᴀs ᴠᴇʀᴛᴇɴᴛᴇs﹐ ᴜᴍ ᴠᴇʀᴅᴀᴅᴇɪʀᴏ ᴇᴄᴏssɪsᴛᴇᴍᴀ ᴅᴇ ɪɴᴏᴠᴀᴄ̧ᴀ̃ᴏ ϙᴜᴇ ᴀssᴇɢᴜʀᴇ ᴀ ɪᴅᴇɴᴛɪғɪᴄᴀᴄ̧ᴀ̃ᴏ ᴅᴀs ᴏᴘᴏʀᴛᴜɴɪᴅᴀᴅᴇs﹐ ᴘᴇʀᴍɪᴛᴀ ᴏ ᴅᴇsᴇɴᴠᴏʟᴠɪᴍᴇɴᴛᴏ ᴅᴏ ɴᴇɢᴏ́ᴄɪᴏ ᴇ ᴏ sᴇᴜ ғɪɴᴀɴᴄɪᴀᴍᴇɴᴛᴏ﹐ ϙᴜᴇ ɴᴏ ғᴜɴᴅᴏ ᴀᴄᴏᴍᴘᴀɴʜᴇ ᴏ ɪɴᴠᴇsᴛɪɢᴀᴅᴏʀ ᴅᴇsᴅᴇ ᴏ ʟᴀʙᴏʀᴀᴛᴏ́ʀɪᴏ ᴀᴛᴇ́ ᴀᴏ ᴍᴇʀᴄᴀᴅᴏ﹐ ᴀʙʀᴀɴɢᴇɴᴅᴏ ᴛᴏᴅᴏ ᴏ ᴄɪᴄʟᴏ ᴅᴇ ᴠɪᴅᴀ ᴅᴇ ᴜᴍ ᴘʀᴏᴅᴜᴛᴏ﹐ ᴅᴇsᴅᴇ ᴀ ɪᴅᴇɪᴀ ɪɴɪᴄɪᴀʟ ᴀᴛᴇ́ ᴀᴏ ᴍᴀʀᴋᴇᴛɪɴɢ ᴇ ᴄᴏᴍᴇʀᴄɪᴀʟɪᴢᴀᴄ̧ᴀ̃ᴏ ᴅᴏ ᴍᴇsᴍᴏ.

Nᴇsᴛᴇ ᴘᴇʀᴄᴜʀsᴏ ᴇxɪsᴛᴇᴍ ᴍᴜɪᴛᴀs ʙᴀʀʀᴇɪʀᴀs ϙᴜᴇ ᴇ́ ɴᴇᴄᴇssᴀ́ʀɪᴏ ᴜʟᴛʀᴀᴘᴀssᴀʀ. Dᴇsᴛᴀᴄᴏ ᴀʟɢᴜᴍᴀs﹕

– As ᴅɪғᴇʀᴇɴᴄ̧ᴀs ᴄᴜʟᴛᴜʀᴀɪs ᴇɴᴛʀᴇ ᴏs ᴍᴇɪᴏs ᴀᴄᴀᴅᴇ́ᴍɪᴄᴏ ᴇ ᴇᴍᴘʀᴇsᴀʀɪᴀʟ﹕ ɴᴀ ᴍᴀɪᴏʀɪᴀ ᴅᴀs ᴠᴇᴢᴇs ᴛʀᴀᴛᴀ﹣sᴇ ᴅᴇ ᴄᴏᴍᴜɴɪᴄᴀʀ﹐ ᴄᴏᴍᴘʀᴇᴇɴᴅᴇʀ﹐ ʀᴇsᴘᴇɪᴛᴀʀ ᴇ ɪɴᴛᴇʀᴀɢɪʀ ᴄᴏᴍ ᴘᴇssᴏᴀs ᴅᴇ ᴏᴜᴛʀᴏs ᴅᴏᴍɪ́ɴɪᴏs ᴇ ɪssᴏ ʀᴇϙᴜᴇʀ ᴇᴍᴘᴇɴʜᴏ ᴇ ᴇsғᴏʀᴄ̧ᴏ ᴅᴇ ᴀᴍʙᴀs ᴀs ᴘᴀʀᴛᴇs. Os ᴄɪᴇɴᴛɪsᴛᴀs﹐ ᴇᴍᴘʀᴇsᴀ́ʀɪᴏs ᴇ ғɪɴᴀɴᴄɪᴀᴅᴏʀᴇs ᴘʀᴇᴄɪsᴀᴍ ᴅᴇ ᴛʀᴀʙᴀʟʜᴀʀ ᴍᴀɪs ᴇsᴛʀᴇɪᴛᴀᴍᴇɴᴛᴇ ᴇᴍ ᴄᴏɴᴊᴜɴᴛᴏ.

– A ɪɴᴛᴇʀɪᴏʀɪᴢᴀᴄ̧ᴀ̃ᴏ ᴅᴏ ʀɪsᴄᴏ﹕ ʀᴇᴄᴏɴʜᴇᴄᴇʀ ϙᴜᴇ ᴏ ʀɪsᴄᴏ ғᴀᴢ ᴘᴀʀᴛᴇ ᴅᴏ “ᴊᴏɢᴏ” ᴇ ʀᴇᴄᴏɴʜᴇᴄᴇʀ ᴀ ᴅɪғᴇʀᴇɴᴄ̧ᴀ ᴇɴᴛʀᴇ ᴜᴍ ʀɪsᴄᴏ ᴇʟᴇᴠᴀᴅᴏ ᴇ ᴜᴍ ʀɪsᴄᴏ ᴅᴇsɴᴇᴄᴇssᴀ́ʀɪᴏ. Esᴛᴇ ᴘᴏsɪᴄɪᴏɴᴀᴍᴇɴᴛᴏ ғᴀᴄᴇ ᴀᴏ ʀɪsᴄᴏ ᴇ́ ᴜᴍᴀ ᴅɪғᴇʀᴇɴᴄ̧ᴀ sɪɢɴɪғɪᴄᴀᴛɪᴠᴀ ᴇɴᴛʀᴇ ᴀ Eᴜʀᴏᴘᴀ ᴇ ᴏs EUA﹐ sᴇɴᴅᴏ ϙᴜᴇ ɴᴀ ᴄᴜʟᴛᴜʀᴀ ɴᴏʀᴛᴇ﹣ᴀᴍᴇʀɪᴄᴀɴᴀ ᴇxɪsᴛᴇ ᴜᴍᴀ ᴍᴀɪᴏʀ ᴀᴘᴇᴛᴇ̂ɴᴄɪᴀ ᴘᴀʀᴀ ᴏ ʀɪsᴄᴏ﹐ ᴇ sᴇ ᴄᴏɴsɪᴅᴇʀᴀ ɴᴀᴛᴜʀᴀʟ ᴇ ᴅᴇsᴇᴊᴀ́ᴠᴇʟ ғᴀʟʜᴀʀ ɴᴏ ᴘᴇʀᴄᴜʀsᴏ ᴅᴀ ᴀᴘʀᴇɴᴅɪᴢᴀɢᴇᴍ.

– Cᴏᴍᴘʀᴇᴇɴᴅᴇʀ ϙᴜᴇᴍ ᴇ́ ᴏ ᴄʟɪᴇɴᴛᴇ ᴇ ᴏ ϙᴜᴇ ᴇʟᴇ ᴘᴏᴅᴇ ϙᴜᴇʀᴇʀ﹕ ᴘᴀʀᴀ ᴜᴍ ᴄɪᴇɴᴛɪsᴛᴀ ϙᴜᴇ ғᴏɪ ғᴏʀᴍᴀᴅᴏ ᴇ ᴛʀᴇɪɴᴀᴅᴏ ᴘᴀʀᴀ ғᴀᴢᴇʀ ɪɴᴠᴇsᴛɪɢᴀᴄ̧ᴀ̃ᴏ ғᴜɴᴅᴀᴍᴇɴᴛᴀʟ ᴇsᴛᴇ ᴇ́ ᴛᴀʟᴠᴇᴢ ᴜᴍ ᴅᴏs ᴍᴀɪᴏʀᴇs ᴅᴇsᴀғɪᴏs. Uᴍᴀ ᴄᴏɪsᴀ ᴇ́ ᴜᴍᴀ ɢʀᴀɴᴅᴇ ɪɴᴏᴠᴀᴄ̧ᴀ̃ᴏ ᴄɪᴇɴᴛɪ́ғɪᴄᴀ ᴏᴜ ᴛᴇ́ᴄɴɪᴄᴀ. Oᴜᴛʀᴀ ᴄᴏɪsᴀ ᴇ́ sᴀʙᴇʀ ᴄᴏᴍᴏ ᴇssᴀ ᴛᴇᴄɴᴏʟᴏɢɪᴀ ᴘᴏᴅᴇ sᴇʀ ᴜᴛɪʟɪᴢᴀᴅᴀ﹐ ᴄᴏᴍᴘʀᴇᴇɴᴅᴇʀ ᴏ ᴍᴇʀᴄᴀᴅᴏ ᴇ ᴄᴏᴍᴏ sᴇ ᴠᴀɪ ғɪɴᴀɴᴄɪᴀʀ ᴏ ɴᴇɢᴏ́ᴄɪᴏ.

Pᴀʀᴀ ᴜʟᴛʀᴀᴘᴀssᴀʀ ᴇsᴛᴀs ᴅɪғɪᴄᴜʟᴅᴀᴅᴇs﹐ ᴄᴀᴅᴀ ᴠᴇᴢ ᴍᴀɪs sᴇ ʀᴇᴄᴏɴʜᴇᴄᴇ ϙᴜᴇ ᴏs ᴠᴀ́ʀɪᴏs sᴛᴀᴋᴇʜᴏʟᴅᴇʀs ɴᴇᴄᴇssᴀ́ʀɪᴏs ᴀ̀ ᴄᴏɴᴄʀᴇᴛɪᴢᴀᴄ̧ᴀ̃ᴏ ᴇ ᴅᴇsᴇɴᴠᴏʟᴠɪᴍᴇɴᴛᴏ ᴅᴇsᴛᴇ ᴘʀᴏᴄᴇssᴏ ᴅᴀ ᴛʀᴀɴsғᴇʀᴇ̂ɴᴄɪᴀ ᴅᴇ ᴄᴏɴʜᴇᴄɪᴍᴇɴᴛᴏ ᴇ ᴛᴇᴄɴᴏʟᴏɢɪᴀ ᴅᴇᴠᴇʀᴀ̃ᴏ ᴛʀᴀʙᴀʟʜᴀʀ ᴇᴍ ᴄᴏɴᴊᴜɴᴛᴏ ᴇ﹐ ᴅᴇsᴇᴊᴀᴠᴇʟᴍᴇɴᴛᴇ﹐ ɴᴀ ᴠɪᴢɪɴʜᴀɴᴄ̧ᴀ ɢᴇᴏɢʀᴀ́ғɪᴄᴀ ᴜɴs ᴅᴏs ᴏᴜᴛʀᴏs.

A ɪɴᴏᴠᴀᴄ̧ᴀ̃ᴏ ᴘᴀʀᴀ ғᴜɴᴄɪᴏɴᴀʀ ᴛᴇᴍ ᴅᴇ ᴛᴇʀ ᴛᴏᴅᴏs ᴏs ɪɴɢʀᴇᴅɪᴇɴᴛᴇs ᴇᴍ ᴄᴏɴᴊᴜɴᴛᴏ﹕ ᴘᴇssᴏᴀs﹐ ɪɴsᴛɪᴛᴜɪᴄ̧ᴏ̃ᴇs ᴅᴇ ᴇɴsɪɴᴏ sᴜᴘᴇʀɪᴏʀ﹐ ɪɴsᴛɪᴛᴜᴛᴏs/ᴄᴇɴᴛʀᴏs ᴅᴇ ɪɴᴠᴇsᴛɪɢᴀᴄ̧ᴀ̃ᴏ﹐ ᴇᴍᴘʀᴇsᴀs﹐ ᴇ ғɪɴᴀɴᴄɪᴀᴍᴇɴᴛᴏ. Esᴛᴇ ᴛᴇᴍ sɪᴅᴏ ᴏ ᴘʀᴏʙʟᴇᴍᴀ ᴅᴀ Eᴜʀᴏᴘᴀ﹐ ᴘᴏɪs ᴏ ᴇᴄᴏssɪsᴛᴇᴍᴀ ɴᴜɴᴄᴀ ᴇsᴛᴀᴠᴀ ᴄᴏᴍᴘʟᴇᴛᴏ﹐ ғᴀʟᴛᴀᴠᴀᴍ sᴇᴍᴘʀᴇ ᴘᴇᴄ̧ᴀs ɴᴏ ᴘᴜᴢᴢʟᴇ.

Nᴏs ᴜ́ʟᴛɪᴍᴏs ᴀɴᴏs﹐ ᴀ Eᴜʀᴏᴘᴀ﹐ ᴇ Pᴏʀᴛᴜɢᴀʟ ᴇᴍ ᴘᴀʀᴛɪᴄᴜʟᴀʀ﹐ ᴛᴇ̂ᴍ ᴄᴏʟᴏᴄᴀᴅᴏ ᴜᴍ ɢʀᴀɴᴅᴇ ᴇsғᴏʀᴄ̧ᴏ ᴠᴇʀᴛɪᴅᴏ﹐ ϙᴜᴇʀ ᴇᴍ ᴍᴇᴄᴀɴɪsᴍᴏs ᴅᴇ ғɪɴᴀɴᴄɪᴀᴍᴇɴᴛᴏ﹐ ϙᴜᴇʀ ᴇᴍ ᴘʀᴏᴅᴜᴄ̧ᴀ̃ᴏ ᴅᴇ ᴘᴏʟɪ́ᴛɪᴄᴀs ᴘᴀʀᴀ ᴜʟᴛʀᴀᴘᴀssᴀʀ ᴇsᴛᴀ sɪᴛᴜᴀᴄ̧ᴀ̃ᴏ.

Tᴇᴍ﹣sᴇ ᴀssɪsᴛɪᴅᴏ ᴀ ᴜᴍ ɢʀᴀɴᴅᴇ ᴅᴇsᴇɴᴠᴏʟᴠɪᴍᴇɴᴛᴏ ᴅᴇ ᴘᴀʀϙᴜᴇs ᴄɪᴇɴᴛɪ́ғɪᴄᴏs ᴇ ᴛᴇᴄɴᴏʟᴏ́ɢɪᴄᴏs﹐ ᴇᴍ ϙᴜᴇ ɴᴀ ᴍᴇsᴍᴀ ᴀ́ʀᴇᴀ ɢᴇᴏɢʀᴀ́ғɪᴄᴀ sᴇ ᴊᴜɴᴛᴀᴍ ɪɴsᴛɪᴛᴜɪᴄ̧ᴏ̃ᴇs ᴅᴇ ᴇɴsɪɴᴏ sᴜᴘᴇʀɪᴏʀ﹐ ɪɴsᴛɪᴛᴜɪᴄ̧ᴏ̃ᴇs ᴅᴇ ɪɴᴠᴇsᴛɪɢᴀᴄ̧ᴀ̃ᴏ﹐ ᴇᴍᴘʀᴇsᴀs﹐ ɪɴᴄᴜʙᴀᴅᴏʀᴀs ᴇ ᴀᴄᴇʟᴇʀᴀᴅᴏʀᴀs ᴅᴇ ɴᴇɢᴏ́ᴄɪᴏs﹐ ᴏᴜ sᴇᴊᴀ﹐ ᴏɴᴅᴇ sᴇ ᴇɴᴄᴏɴᴛʀᴀᴍ ᴛᴏᴅᴏs ᴏs sᴛᴀᴋᴇʜᴏʟᴅᴇʀs ᴅᴏ ᴇᴄᴏssɪsᴛᴇᴍᴀ ᴅᴇ ɪɴᴏᴠᴀᴄ̧ᴀ̃ᴏ. Nᴏ ᴄᴀsᴏ ᴘᴏʀᴛᴜɢᴜᴇ̂s﹐ ᴀ ɪᴍᴘʟᴇᴍᴇɴᴛᴀᴄ̧ᴀ̃ᴏ ᴇ ᴅᴇsᴇɴᴠᴏʟᴠɪᴍᴇɴᴛᴏ ᴅᴇ ʟᴀʙᴏʀᴀᴛᴏ́ʀɪᴏs ᴄᴏʟᴀʙᴏʀᴀᴛɪᴠᴏs ᴘᴇʀᴍɪᴛᴇ ᴀᴅɪᴄɪᴏɴᴀʀ ᴍᴀɪs ᴜᴍᴀ ᴅɪᴍᴇɴsᴀ̃ᴏ ᴀ ᴇsᴛᴇ ᴇᴄᴏssɪsᴛᴇᴍᴀ.

A ᴛʀᴀɴsғᴇʀᴇ̂ɴᴄɪᴀ ᴅᴇ ᴛᴇᴄɴᴏʟᴏɢɪᴀ ᴇ ᴅᴇ ᴄᴏɴʜᴇᴄɪᴍᴇɴᴛᴏ ᴀᴘʀᴇsᴇɴᴛᴀ﹣sᴇ ᴀssɪᴍ ᴄᴏᴍᴏ ᴜᴍᴀ ᴇsᴛʀᴀᴛᴇ́ɢɪᴀ ᴅᴇ ᴄʀᴇsᴄɪᴍᴇɴᴛᴏ ғᴜɴᴅᴀᴍᴇɴᴛᴀʟ ᴘᴀʀᴀ ᴀ ɪɴᴏᴠᴀᴄ̧ᴀ̃ᴏ ᴇ ᴘᴀʀᴀ ᴏ ɪɴᴄʀᴇᴍᴇɴᴛᴏ sᴜsᴛᴇɴᴛᴀ́ᴠᴇʟ ᴅᴏ ᴛᴇᴄɪᴅᴏ ᴇᴄᴏɴᴏ́ᴍɪᴄᴏ.

Pᴏʀᴛᴜɢᴀʟ ᴛᴇᴍ ᴛᴏᴅᴀs ᴀs ᴄᴏɴᴅɪᴄ̧ᴏ̃ᴇs ᴘᴀʀᴀ sᴇʀ﹐ ᴇғᴇᴛɪᴠᴀᴍᴇɴᴛᴇ﹐ ᴜᴍᴀ ᴇᴄᴏɴᴏᴍɪᴀ ᴅᴏ ᴄᴏɴʜᴇᴄɪᴍᴇɴᴛᴏ ᴇ ɴᴀ̃ᴏ ᴘᴏᴅᴇᴍᴏs ᴅᴇɪxᴀʀ ᴅᴇ ʀᴇғᴇʀɪʀ﹐ ᴛᴇɴᴅᴏ ᴇᴍ ᴄᴏɴᴛᴀ ᴀ ᴀᴛᴜᴀʟ sɪᴛᴜᴀᴄ̧ᴀ̃ᴏ ɴᴏ Lᴇsᴛᴇ ᴇᴜʀᴏᴘᴇᴜ﹐ ᴏ ᴘᴏᴛᴇɴᴄɪᴀʟ ᴄᴏɴᴛʀɪʙᴜᴛᴏ ᴅᴀs ᴘᴇssᴏᴀs ϙᴜᴇ ᴇsᴛᴀ̃ᴏ ᴀɢᴏʀᴀ ᴀ ᴄʜᴇɢᴀʀ ᴀᴏ ɴᴏssᴏ ᴘᴀɪ́s﹕ ᴍᴜɪᴛᴀs ᴍᴜʟʜᴇʀᴇs﹐ ᴀʟᴛᴀᴍᴇɴᴛᴇ ϙᴜᴀʟɪғɪᴄᴀᴅᴀs﹐ ϙᴜᴇ ᴅᴇᴠᴇʀᴀ̃ᴏ sᴇʀ ᴀᴄᴏʟʜɪᴅᴀs ᴇ ɪɴsᴇʀɪᴅᴀs ɴᴏ ᴇᴄᴏssɪsᴛᴇᴍᴀ ᴅᴇ ɪɴᴏᴠᴀᴄ̧ᴀ̃ᴏ﹐ ᴄᴏɴᴛʀɪʙᴜɪɴᴅᴏ ᴅᴇsᴛᴀ ғᴏʀᴍᴀ ᴘᴀʀᴀ ᴏ ᴄʀᴇsᴄɪᴍᴇɴᴛᴏ ᴇᴄᴏɴᴏ́ᴍɪᴄᴏ sᴜsᴛᴇɴᴛᴀ́ᴠᴇʟ ᴅᴏ ɴᴏssᴏ ᴘᴀɪ́s.

* Vice-presidente da ONG Business as Nature, Board member do The Lisbon MBA Alumni Club

IN "O JORNAL ECONÓMICO" - 24/03/22 . .