NAIOLE COHEN DOS SANTOS

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A oportunidade reside onde residem as reclamações e problemas." Jack Ma, fundador da Alibaba

𝖤́ 𝗉𝗋𝖾𝖼𝗂𝗌𝗈 𝖽𝖾𝗌𝗆𝗂𝗌𝗍𝗂𝖿𝗂𝖼𝖺𝗋 𝗈 𝗋𝗂𝗌𝖼𝗈 𝖽𝖾 𝗂𝗇𝗏𝖾𝗌𝗍𝗂𝗆𝖾𝗇𝗍𝗈 𝖾𝗆 𝖠𝗇𝗀𝗈𝗅𝖺 𝖾 𝗋𝖾𝗏𝖾𝗋 𝖺 𝗏𝗂𝗌𝖺̃𝗈 𝖾𝗌𝗍𝖾𝗋𝖾𝗈𝗍𝗂𝗉𝖺𝖽𝖺 𝗊𝗎𝖾 𝗇𝖺̃𝗈 𝗉𝖾𝗋𝗆𝗂𝗍𝖾 "𝗏𝖾𝗋" 𝖺𝗌 𝗈𝗉𝗈𝗋𝗍𝗎𝗇𝗂𝖽𝖺𝖽𝖾𝗌 𝖽𝖾 𝖻𝗈𝗇𝗌 𝗇𝖾𝗀𝗈́𝖼𝗂𝗈𝗌 𝖾 𝖽𝖾 𝖺𝗅𝗍𝖺 𝗋𝖾𝗇𝗍𝖺𝖻𝗂𝗅𝗂𝖽𝖺𝖽𝖾. 𝖠 𝖤𝖭𝖲𝖠 - 𝖲𝖾𝗀𝗎𝗋𝗈𝗌 𝖽𝖾 𝖠𝗇𝗀𝗈𝗅𝖺 𝖲.𝖠, 𝖼𝗈𝗆 𝗆𝖺𝗂𝗌 𝖽𝖾 𝟦𝟣 𝖺𝗇𝗈𝗌 𝖽𝖾 𝗁𝗂𝗌𝗍𝗈́𝗋𝗂𝖺 𝖾 𝗈𝖿𝖾𝗋𝗍𝖺𝗌 𝗇𝗈𝗌 𝗉𝗋𝗈𝖽𝗎𝗍𝗈𝗌 𝖽𝗈𝗌 𝖱𝖺𝗆𝗈𝗌 𝖵𝗂𝖽𝖺 𝖾 𝖭𝖺̃𝗈 𝖵𝗂𝖽𝖺, 𝖼𝗈𝗅𝗈𝖼𝖺 𝖺̀ 𝗏𝖾𝗇𝖽𝖺 𝖽𝖾 𝟧𝟣% 𝖽𝗈 𝗌𝖾𝗎 𝖼𝖺𝗉𝗂𝗍𝖺𝗅 𝗌𝗈𝖼𝗂𝖺𝗅.

𝖮 𝗆𝖾𝗋𝖼𝖺𝖽𝗈 𝗂𝗇𝗍𝖾𝗋𝗇𝖺𝖼𝗂𝗈𝗇𝖺𝗅 𝖾𝗌𝗍𝖺́ 𝗉𝖾𝗋𝖺𝗇𝗍𝖾 𝗎𝗆𝖺 𝗈𝗉𝗈𝗋𝗍𝗎𝗇𝗂𝖽𝖺𝖽𝖾 𝗇𝖺̃𝗈 𝖺𝗉𝖾𝗇𝖺𝗌 𝖽𝖾 𝗅𝗎𝖼𝗋𝗈, 𝗆𝖺𝗌 𝗌𝗈𝖻𝗋𝖾𝗍𝗎𝖽𝗈 𝖽𝖾 𝗋𝖾𝖽𝖾𝗌𝖾𝗇𝗁𝖺𝗋 𝗈 𝗆𝖾𝗋𝖼𝖺𝖽𝗈 𝖽𝖾 𝗌𝖾𝗀𝗎𝗋𝗈𝗌 𝖾𝗆 𝖠𝗇𝗀𝗈𝗅𝖺. 𝖠𝗉𝖾𝗇𝖺𝗌 𝗎𝗆𝖺 𝗏𝗂𝗌𝖺̃𝗈 𝖾𝗌𝗍𝖾𝗋𝖾𝗈𝗍𝗂𝗉𝖺𝖽𝖺 𝗉𝗈𝖽𝖾 𝖼𝗋𝗂𝖺𝗋 𝖼𝖾𝗇𝖺́𝗋𝗂𝗈𝗌 "𝖺𝖿𝗋𝗈-𝗉𝖾𝗌𝗌𝗂𝗆𝗂𝗌𝗍𝖺𝗌" 𝗆𝗎𝗂𝗍𝗈 𝖺𝗇𝗍𝖾𝗌 𝖽𝖾 𝖺𝖿𝖾𝗋𝗂𝗋 𝗈 𝗉𝗈𝗍𝖾𝗇𝖼𝗂𝖺𝗅 𝖽𝗈 𝗂𝗇𝗏𝖾𝗌𝗍𝗂𝗆𝖾𝗇𝗍𝗈. 𝖠𝗌 𝖾𝗆𝗉𝗋𝖾𝗌𝖺𝗌 𝖿𝗈𝗋𝗍𝖾𝗌 𝖾 𝗋𝗈𝖻𝗎𝗌𝗍𝖺𝗌 𝗇𝖺̃𝗈 𝗍𝖾̂𝗆 𝗆𝖾𝖽𝗈 𝖽𝖾 𝖼𝗈𝗆𝗉𝖾𝗍𝗂𝗋 𝖾 𝗍𝗋𝖺𝖻𝖺𝗅𝗁𝖺𝗋 𝖾𝗆 𝖠𝗇𝗀𝗈𝗅𝖺, 𝗈𝗎 𝖾𝗆 𝗆𝖾𝗋𝖼𝖺𝖽𝗈𝗌 𝖽𝖾𝗌𝖺𝖿𝗂𝖺𝗇𝗍𝖾𝗌, 𝗊𝗎𝖺𝗇𝖽𝗈 𝗉𝖾𝗅𝖺 𝖿𝗋𝖾𝗇𝗍𝖾 𝗉𝗈𝖽𝖾𝗆 𝗋𝖾𝗉𝗈𝗌𝗂𝖼𝗂𝗈𝗇𝖺𝗋 𝗈𝗎 𝗋𝖾𝖽𝖾𝖿𝗂𝗇𝗂𝗋 𝗎𝗆 𝗆𝖾𝗋𝖼𝖺𝖽𝗈 𝖼𝗈𝗆𝗈 𝖾́ 𝗈 𝗉𝗈𝗍𝖾𝗇𝖼𝗂𝖺𝗅 𝖽𝖺 𝖤𝖭𝖲𝖠 𝖺𝗈 𝗇𝗂́𝗏𝖾𝗅 𝖽𝖺𝗌 𝗆𝖾𝗅𝗁𝗈𝗋𝖾𝗌 𝖾𝗆 𝖠𝖿𝗋𝗂𝖼𝖺 𝖾 𝖺𝗌𝗌𝖾𝗀𝗎𝗋𝖺𝗋 𝖼𝗈𝗆𝗉𝖾𝗍𝗂𝗍𝗂𝗏𝗂𝖽𝖺𝖽𝖾 𝗉𝖾𝗋𝖺𝗇𝗍𝖾 𝗈𝗌 𝖽𝖾𝗌𝖺𝖿𝗂𝗈𝗌 𝖽𝗂𝗀𝗂𝗍𝖺𝗂𝗌.

𝖤 𝗈𝗌 𝗋𝗂𝗌𝖼𝗈𝗌 𝖽𝖾 𝖼𝗈𝗇𝗍𝖾𝗑𝗍𝗈? 𝖢𝗅𝖺𝗋𝗈 𝗊𝗎𝖾 𝗌𝗂𝗆, 𝗊𝗎𝖾 𝖾𝗑𝗂𝗌𝗍𝖾𝗆! 𝖳𝗈𝖽𝗈𝗌 𝗈𝗌 𝗇𝖾𝗀𝗈́𝖼𝗂𝗈𝗌 𝗍𝖾̂𝗆 𝗋𝗂𝗌𝖼𝗈𝗌, 𝗆𝖺𝗌 𝗉𝖾𝗋𝖺𝗇𝗍𝖾 𝟥𝟩% 𝖽𝖾 𝗊𝗎𝗈𝗍𝖺 𝖽𝖾 𝗆𝖾𝗋𝖼𝖺𝖽𝗈, 𝗎𝗆𝖺 𝖿𝖺𝗍𝗎𝗋𝖺𝖼̧𝖺̃𝗈 𝖺𝗇𝗎𝖺𝗅 𝖽𝖾 𝟤𝟤,𝟨 𝗆𝗂𝗅𝗁𝗈̃𝖾𝗌 𝖽𝖾 𝖾𝗎𝗋𝗈𝗌 𝖾 𝗎𝗆 𝗆𝖾𝗋𝖼𝖺𝖽𝗈 𝖽𝖾 𝗌𝖾𝗀𝗎𝗋𝗈𝗌 𝖼𝗈𝗆 𝗎𝗆𝖺 𝖻𝖺𝗂𝗑𝗂́𝗌𝗌𝗂𝗆𝖺 𝗍𝖺𝗑𝖺 𝖽𝖾 𝗉𝖾𝗇𝖾𝗍𝗋𝖺𝖼̧𝖺̃𝗈 - 𝖾𝗆 𝗍𝗈𝗋𝗇𝗈 𝖽𝖾 𝟣% - 𝗇𝖺̃𝗈 𝗉𝗋𝖾𝖼𝗂𝗌𝖺𝗆𝗈𝗌 𝖽𝗈 "𝗀𝖾́𝗇𝗂𝗈 𝖽𝖺 𝗅𝖺̂𝗆𝗉𝖺𝖽𝖺" 𝗉𝖺𝗋𝖺 𝖺𝖼𝗋𝖾𝖽𝗂𝗍𝖺𝗋 𝗇𝖺 𝗌𝗎𝗌𝗍𝖾𝗇𝗍𝖺𝖻𝗂𝗅𝗂𝖽𝖺𝖽𝖾 𝖾 𝗅𝗎𝖼𝗋𝗈𝗌 𝗇𝗈 𝗅𝗈𝗇𝗀𝗈 𝗉𝗋𝖺𝗓𝗈.

𝖯𝖺𝗋𝖺 𝗆𝗎𝗂𝗍𝗈𝗌, 𝖼𝗋𝗂𝗍𝗂𝖼𝖺𝗋 𝖾́ 𝖿𝖺́𝖼𝗂𝗅, 𝖾́ 𝗆𝖺𝗂𝗌 𝖼𝗈́𝗆𝗈𝖽𝗈 𝖼𝗈𝗇𝗍𝗂𝗇𝗎𝖺𝗋 𝖺 𝗋𝖾𝗌𝗌𝗈𝖺𝗋 𝗈𝗌 𝗍𝖺𝗆𝖻𝗈𝗋𝖾𝗌 𝖽𝗈𝗌 𝗉𝗋𝗈𝖻𝗅𝖾𝗆𝖺𝗌, 𝖽𝖺 𝖼𝗈𝗋𝗋𝗎𝗉𝖼̧𝖺̃𝗈, 𝖽𝖺 𝖿𝖺𝗅𝗍𝖺 𝖽𝖾 𝗍𝗋𝖺𝗇𝗌𝗉𝖺𝗋𝖾̂𝗇𝖼𝗂𝖺 𝖾 𝗈𝗎𝗍𝗋𝗈 𝗋𝗈𝗅 𝖽𝖾 𝗏𝖾𝗋𝖽𝖺𝖽𝖾𝗌, 𝗆𝖺𝗌 𝗂𝗌𝗌𝗈 𝗇𝖺̃𝗈 𝖺𝗅𝗍𝖾𝗋𝖺 𝗇𝖺𝖽𝖺... 𝖮 𝗆𝗈𝗆𝖾𝗇𝗍𝗎𝗆 𝖺𝖻𝗋𝖾 𝗎𝗆𝖺 𝗉𝗈𝗋𝗍𝖺 𝗎́𝗇𝗂𝖼𝖺 𝗉𝖺𝗋𝖺 𝗈𝗌 𝖺𝖼𝗂𝗈𝗇𝗂𝗌𝗍𝖺𝗌 𝖺𝗍𝗂𝗏𝗂𝗌𝗍𝖺𝗌, 𝗍𝖺𝗆𝖻𝖾́𝗆 𝖼𝗁𝖺𝗆𝖺𝖽𝗈𝗌 𝖽𝖾 𝗂𝗇𝗏𝖾𝗌𝗍𝗂𝖽𝗈𝗋𝖾𝗌 𝖺𝗍𝗂𝗏𝗂𝗌𝗍𝖺𝗌, 𝗇𝖺̃𝗈 𝖺𝗉𝖾𝗇𝖺𝗌 𝗉𝖺𝗋𝖺 𝗂𝗇𝖿𝗅𝗎𝖾𝗇𝖼𝗂𝖺𝗋 𝖾𝗌𝗍𝖺 𝖾𝗆𝗉𝗋𝖾𝗌𝖺 𝗉𝗎́𝖻𝗅𝗂𝖼𝖺, 𝗆𝖺𝗌 𝗉𝖺𝗋𝖺 𝗉𝗈𝖽𝖾𝗋 𝖿𝖺𝗓𝖾𝗋 𝗆𝖺𝗂𝗌 𝖾 𝗆𝖾𝗅𝗁𝗈𝗋 𝖾 𝖽𝗂𝖿𝖾𝗋𝖾𝗇𝗍𝖾.

𝖠 𝖤𝖭𝖲𝖠 𝗇𝖺̃𝗈 𝗋𝖾𝗉𝗋𝖾𝗌𝖾𝗇𝗍𝖺 𝖺𝗉𝖾𝗇𝖺𝗌 𝖺 𝗈𝗉𝗈𝗋𝗍𝗎𝗇𝗂𝖽𝖺𝖽𝖾 𝗈𝗎 𝗈 𝗅𝗎𝖼𝗋𝗈, 𝗆𝖺𝗌 𝗈 𝗆𝗈𝗆𝖾𝗇𝗍𝗎𝗆 𝖽𝖾 𝗉𝖺𝗋𝖼𝖾𝗋𝗂𝖺 𝖾𝗌𝗍𝗋𝖺𝗍𝖾́𝗀𝗂𝖼𝖺 𝗇𝗈 𝗆𝖾𝗋𝖼𝖺𝖽𝗈 𝗌𝖾𝗀𝗎𝗋𝖺𝖽𝗈𝗋 𝖾𝗆 𝖠𝗇𝗀𝗈𝗅𝖺. 𝖠 𝖤𝖭𝖲𝖠 𝗋𝖾𝗏𝖾𝗅𝖺-𝗌𝖾 𝗎𝗆 𝗀𝖾𝗋𝖺𝖽𝗈𝗋 𝖽𝖾 𝖼𝗋𝗂𝖺𝖼̧𝖺̃𝗈 𝖽𝖾 𝗏𝖺𝗅𝗈𝗋 𝗉𝖺𝗋𝖺 𝖼𝗋𝖾𝗌𝖼𝗂𝗆𝖾𝗇𝗍𝗈 𝗂𝗇𝗍𝖾𝗋𝗇𝗈 𝖼𝗈𝗆 𝗎𝗆𝖺 𝗉𝗈𝗉𝗎𝗅𝖺𝖼̧𝖺̃𝗈 𝖽𝖾 𝟥𝟢 𝗆𝗂𝗅𝗁𝗈̃𝖾𝗌, 𝖼𝗈𝗆 𝗁𝗂𝗉𝗈́𝗍𝖾𝗌𝖾𝗌 𝖽𝖾 𝗆𝖾𝗅𝗁𝗈𝗋𝖺𝗋 𝖺 𝗀𝖾𝗌𝗍𝖺̃𝗈, 𝗆𝖺𝗌 𝗍𝖺𝗆𝖻𝖾́𝗆 𝗉𝗈𝗋𝗊𝗎𝖾 𝗋𝖾𝗉𝗋𝖾𝗌𝖾𝗇𝗍𝖺 𝗎𝗆 𝖼𝗈𝗋𝗋𝖾𝖽𝗈𝗋 𝗉𝖺𝗋𝖺 𝖺 𝖲𝖠𝖣𝖢, 𝗂𝗇𝗀𝗋𝖾𝖽𝗂𝖾𝗇𝗍𝖾𝗌 𝗂𝗆𝗉𝗈𝗋𝗍𝖺𝗇𝗍𝖾𝗌 𝗉𝖺𝗋𝖺 𝖾𝗌𝗍𝖾 𝗉𝖾𝗋𝖿𝗂𝗅 𝖽𝖾 𝗂𝗇𝗏𝖾𝗌𝗍𝗂𝖽𝗈𝗋𝖾𝗌 𝗊𝗎𝖾 𝗇𝖺̃𝗈 𝗉𝖾𝗋𝖽𝖾𝗆 𝗈𝗉𝗈𝗋𝗍𝗎𝗇𝗂𝖽𝖺𝖽𝖾𝗌 𝖾𝗆 𝗆𝖾𝗋𝖼𝖺𝖽𝗈𝗌 𝗂𝗇𝖾𝗑𝗉𝗅𝗈𝗋𝖺𝖽𝗈𝗌.

𝖨𝗇𝗌𝗂𝗌𝗍𝗈 𝗇𝖺 𝗂𝗆𝗉𝗈𝗋𝗍𝖺̂𝗇𝖼𝗂𝖺 𝖽𝖾 𝖽𝖾𝗌𝗆𝗂𝗌𝗍𝗂𝖿𝗂𝖼𝖺𝗋 𝗈 𝗋𝗂𝗌𝖼𝗈, 𝖾 𝗆𝖺𝗂𝗌 𝖺𝗂𝗇𝖽𝖺 𝖺 𝗇𝖺𝗋𝗋𝖺𝗍𝗂𝗏𝖺, 𝗉𝗈𝗋𝗊𝗎𝖾 𝗈𝗌 𝗋𝗂𝗌𝖼𝗈𝗌 𝗌𝖺̃𝗈 𝗆𝗂𝗍𝗂𝗀𝖺́𝗏𝖾𝗂𝗌 𝖾 𝗈𝗌 𝗍𝖾𝗆𝗉𝗈𝗌 𝗌𝖺̃𝗈 𝗈𝗎𝗍𝗋𝗈𝗌, 𝖾𝗆 𝗊𝗎𝖾 𝗈𝗌 𝗀𝗈𝗏𝖾𝗋𝗇𝗈𝗌 𝖺𝖻𝗋𝖺𝖼̧𝖺𝗆 𝗈 𝗂𝗇𝗏𝖾𝗌𝗍𝗂𝗆𝖾𝗇𝗍𝗈 𝗉𝗋𝗂𝗏𝖺𝖽𝗈. 𝖠 𝖤𝖭𝖲𝖠 𝖾́ 𝖺 𝗉𝗈𝗋𝗍𝖺 𝖽𝖺 𝖿𝗋𝖾𝗇𝗍𝖾 𝗉𝖺𝗋𝖺 𝗌𝖾 𝗂𝗇𝗂𝖼𝗂𝖺𝗋 𝗎𝗆𝖺 𝗁𝗂𝗌𝗍𝗈́𝗋𝗂𝖺 𝖽𝖾 𝗌𝗎𝖼𝖾𝗌𝗌𝗈 𝗌𝖾𝗀𝗎𝗋𝖺. 

* Strategic Board Advisory / Cofounder at EY / ACGA - Angolan Corporate Governance Association

IN "DINHEIRO VIVO" - 16/08/21

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