LUÍS VEIGA MARTINS

.

Futuro sistema de 

depósito obrigatório e

 as tensões no seu desenho

A partir de 1 de janeiro de 2022, de acordo com a lei aprovada no Parlamento em 2019, as embalagens de bebidas de utilização únicas, descartáveis, passarão a pagar um depósito, a antiga tara ou vasilhame, sendo este valor devolvido ao consumidor através de uma rede de “reverse vending machines” que será instalada no país.                     

𝖭𝖺𝖽𝖺 𝖽𝗂𝗌𝗍𝗈 𝖾́ 𝗇𝗈𝗏𝗈 𝗈𝗎 𝖽𝗂𝖿𝖾𝗋𝖾𝗇𝗍𝖾 𝖽𝗈 𝗊𝗎𝖾 𝗁𝖺́ 𝗆𝖺𝗂𝗌 𝖽𝖾 𝟤𝟢 𝖺𝗇𝗈𝗌 𝖾𝗆 𝖯𝗈𝗋𝗍𝗎𝗀𝖺𝗅 𝖾𝗋𝖺 𝖺 𝗋𝗈𝗍𝗂𝗇𝖺, 𝗆𝖺𝗌 𝗇𝗈 𝖼𝖺𝗌𝗈 𝖽𝖺𝗌 𝖾𝗆𝖻𝖺𝗅𝖺𝗀𝖾𝗇𝗌 𝗋𝖾𝗎𝗍𝗂𝗅𝗂𝗓𝖺́𝗏𝖾𝗂𝗌. 𝖧𝗈𝗃𝖾 𝖺𝗂𝗇𝖽𝖺 𝖾𝗑𝗂𝗌𝗍𝖾𝗆, 𝗆𝖺𝗌 𝗇𝖾𝗌𝗌𝖺 𝖺𝗅𝗍𝗎𝗋𝖺 𝖾𝗋𝖺 𝖼𝗈𝗆𝗎𝗆 𝗂𝗋𝗆𝗈𝗌 𝖺𝗈 𝖼𝖺𝖿𝖾́ 𝗈𝗎 𝖺𝗈 𝗌𝗎𝗉𝖾𝗋𝗆𝖾𝗋𝖼𝖺𝖽𝗈 𝖾 𝖽𝖾𝗏𝗈𝗅𝗏𝖾𝗋𝗆𝗈𝗌 𝖾 𝖿𝗂𝖼𝖺𝗋𝗆𝗈𝗌 𝖼𝗈𝗆 𝗎𝗆 𝗍𝖺𝗅𝖺̃𝗈 𝗈𝗎 𝗋𝖾𝖼𝖾𝖻𝗂́𝖺𝗆𝗈𝗌 𝗈 𝗏𝖺𝗅𝗈𝗋 𝖽𝖾 𝗂𝗆𝖾𝖽𝗂𝖺𝗍𝗈. 𝖠 𝗅𝗈́𝗀𝗂𝖼𝖺 𝖾́ 𝖺 𝗆𝖾𝗌𝗆𝖺, 𝗆𝖺𝗌 𝖺𝗉𝗅𝗂𝖼𝖺-𝗌𝖾, 𝗇𝖾𝗌𝗍𝖾 𝖼𝖺𝗌𝗈, 𝖺̀𝗌 𝖾𝗆𝖻𝖺𝗅𝖺𝗀𝖾𝗇𝗌 𝖽𝖾 𝖻𝖾𝖻𝗂𝖽𝖺𝗌 𝖽𝖾𝗌𝖼𝖺𝗋𝗍𝖺́𝗏𝖾𝗂𝗌 𝗈𝗎 𝖽𝖾 𝗎𝗍𝗂𝗅𝗂𝗓𝖺𝖼̧𝖺̃𝗈 𝗎́𝗇𝗂𝖼𝖺.

𝖤𝗆 𝖼𝖾𝗋𝖼𝖺 𝖽𝖾 𝟣𝟢 𝗉𝖺𝗂́𝗌𝖾𝗌, 𝖾𝗌𝗍𝖾 𝗌𝗂𝗌𝗍𝖾𝗆𝖺 𝖽𝖾 𝖽𝖾𝗉𝗈́𝗌𝗂𝗍𝗈 𝗃𝖺́ 𝖾𝗌𝗍𝖺́ 𝖾𝗆 𝗏𝗂𝗀𝗈𝗋 𝖼𝗈𝗆 𝗋𝖾𝗌𝗎𝗅𝗍𝖺𝖽𝗈𝗌 𝗆𝗎𝗂𝗍𝗈 𝗌𝗂𝗀𝗇𝗂𝖿𝗂𝖼𝖺𝗍𝗂𝗏𝗈𝗌 𝖺 𝗇𝗂́𝗏𝖾𝗅 𝖽𝖺𝗌 𝗍𝖺𝗑𝖺𝗌 𝖽𝖾 𝗋𝖾𝖼𝗈𝗅𝗁𝖺: 𝗆𝖺𝗂𝗌 𝖽𝖾 𝟪𝟧%. 𝖭𝗎́𝗆𝖾𝗋𝗈 𝖺𝗅𝗂𝖺́𝗌 𝖾𝗆 𝗅𝗂𝗇𝗁𝖺 𝖼𝗈𝗆 𝖺𝗊𝗎𝗂𝗅𝗈 𝗊𝗎𝖾 𝗌𝖺̃𝗈 𝗈𝗌 𝗈𝖻𝗃𝖾𝗍𝗂𝗏𝗈𝗌 𝖾𝗎𝗋𝗈𝗉𝖾𝗎𝗌 𝗉𝖺𝗋𝖺 𝟤𝟢𝟤𝟫 𝖼𝗈𝗆𝗈, 𝗉𝗈𝗋 𝖾𝗑𝖾𝗆𝗉𝗅𝗈, 𝗇𝗈 𝖼𝖺𝗌𝗈 𝖽𝖺𝗌 𝖾𝗆𝖻𝖺𝗅𝖺𝗀𝖾𝗇𝗌 𝖽𝖾 𝖺́𝗀𝗎𝖺 𝖽𝖾 𝗉𝗅𝖺́𝗌𝗍𝗂𝖼𝗈. 𝖮𝗎 𝗌𝖾𝗃𝖺 𝗍𝗋𝖺𝗍𝖺-𝗌𝖾 𝖽𝖾 𝗎𝗆 𝗌𝗂𝗌𝗍𝖾𝗆𝖺 𝗍𝖾𝗌𝗍𝖺𝖽𝗈, 𝖼𝗈𝗆 𝗏𝖺́𝗋𝗂𝗈𝗌 𝖺𝗇𝗈𝗌 𝖽𝖾 𝖾𝗑𝗉𝖾𝗋𝗂𝖾̂𝗇𝖼𝗂𝖺 𝖾𝗆 𝖺𝗅𝗀𝗎𝗇𝗌 𝗉𝖺𝗂́𝗌𝖾𝗌, 𝖺 𝖼𝗁𝖾𝗀𝖺𝗋 𝖺 𝖯𝗈𝗋𝗍𝗎𝗀𝖺𝗅 𝖾 𝗊𝗎𝖾, 𝗇𝖺𝗍𝗎𝗋𝖺𝗅𝗆𝖾𝗇𝗍𝖾, 𝖾𝗌𝗍𝖺́ 𝖺 𝗌𝖾𝗋 𝖿𝗈𝗇𝗍𝖾 𝖽𝖾 𝗍𝖾𝗇𝗌𝗈̃𝖾𝗌 𝖾𝗇𝗍𝗋𝖾 𝖺𝗌 𝖽𝗂𝖿𝖾𝗋𝖾𝗇𝗍𝖾𝗌 𝗉𝖺𝗋𝗍𝖾𝗌 𝗂𝗇𝗍𝖾𝗋𝖾𝗌𝗌𝖺𝖽𝖺𝗌: 𝗀𝗈𝗏𝖾𝗋𝗇𝗈, 𝗊𝗎𝖾 𝗍𝖾𝗋𝖺́ 𝖺 𝗋𝖾𝗌𝗉𝗈𝗇𝗌𝖺𝖻𝗂𝗅𝗂𝖽𝖺𝖽𝖾 𝗉𝗈𝗋 𝖽𝖾𝖿𝗂𝗇𝗂𝗋 𝖺𝗌 𝗋𝖾𝗀𝗋𝖺𝗌 𝖽𝗈 𝗌𝗂𝗌𝗍𝖾𝗆𝖺 𝖺 𝗇𝗂́𝗏𝖾𝗅 𝖽𝖾 𝖿𝗅𝗎𝗑𝗈𝗌 𝗈𝗉𝖾𝗋𝖺𝖼𝗂𝗈𝗇𝖺𝗂𝗌 𝖾 𝖿𝗅𝗎𝗑𝗈𝗌 𝖿𝗂𝗇𝖺𝗇𝖼𝖾𝗂𝗋𝗈𝗌 𝖾 𝖺𝗅𝗀𝗎𝗆𝖺𝗌 𝖽𝖺𝗌 𝗌𝗎𝖺𝗌 𝗉𝗋𝗂𝗇𝖼𝗂𝗉𝖺𝗂𝗌 𝗏𝖺𝗋𝗂𝖺́𝗏𝖾𝗂𝗌; 𝖾𝗆𝗉𝗋𝖾𝗌𝖺𝗌, 𝗊𝗎𝖾 𝖼𝗈𝗅𝗈𝖼𝖺𝗆 𝖺𝗌 𝗆𝖺𝗋𝖼𝖺𝗌 𝗇𝗈 𝗆𝖾𝗋𝖼𝖺𝖽𝗈 𝖾 𝗊𝗎𝖾 𝗍𝖾̂𝗆 𝖺 𝗋𝖾𝗌𝗉𝗈𝗇𝗌𝖺𝖻𝗂𝗅𝗂𝖽𝖺𝖽𝖾 𝗉𝖾𝗅𝖺 𝗀𝖾𝗌𝗍𝖺̃𝗈 𝖽𝗈 𝗋𝖾𝗌𝗂́𝖽𝗎𝗈; 𝗆𝗎𝗇𝗂𝖼𝗂́𝗉𝗂𝗈𝗌 𝖽𝖾𝗍𝖾𝗇𝗍𝗈𝗋𝖾𝗌 𝖽𝖺 𝖾𝗑𝖼𝗅𝗎𝗌𝗂𝗏𝗂𝖽𝖺𝖽𝖾 𝖽𝖾 𝗋𝖾𝖼𝗈𝗅𝗁𝖺 𝖽𝗈𝗌 𝗋𝖾𝗌𝗂́𝖽𝗎𝗈𝗌 𝗎𝗋𝖻𝖺𝗇𝗈𝗌; 𝗂𝗇𝖽𝗎́𝗌𝗍𝗋𝗂𝖺 𝖽𝖾 𝗋𝖾𝖼𝗂𝖼𝗅𝖺𝗀𝖾𝗆 𝖼𝗈𝗆 𝗎𝗆 𝗉𝗈𝗍𝖾𝗇𝖼𝗂𝖺𝗅 𝖺𝖼𝖾𝗌𝗌𝗈 𝖺 𝗆𝖺𝗍𝖾́𝗋𝗂𝖺-𝗉𝗋𝗂𝗆𝖺 𝖾𝗆 𝗆𝖺𝗂𝗈𝗋 𝗊𝗎𝖺𝗇𝗍𝗂𝖽𝖺𝖽𝖾 𝖾 𝖼𝗈𝗆 𝗆𝖺𝗂𝗈𝗋 𝗊𝗎𝖺𝗅𝗂𝖽𝖺𝖽

𝖣𝖾𝗌𝗍𝖺𝖼𝗈 𝖺𝗊𝗎𝗂 𝗍𝗋𝖾̂𝗌 𝖽𝖺𝗌 𝗉𝗋𝗂𝗇𝖼𝗂𝗉𝖺𝗂𝗌 𝗍𝖾𝗇𝗌𝗈̃𝖾𝗌 (𝗇𝖺̃𝗈 𝗉𝗈𝗋 𝗈𝗋𝖽𝖾𝗆 𝖽𝖾 𝗂𝗆𝗉𝗈𝗋𝗍𝖺̂𝗇𝖼𝗂𝖺). 𝖤𝗆 𝗉𝗋𝗂𝗆𝖾𝗂𝗋𝗈 𝗅𝗎𝗀𝖺𝗋, 𝗊𝗎𝖾 𝗆𝖺𝗍𝖾𝗋𝗂𝖺𝗂𝗌 𝖽𝖾 𝖾𝗆𝖻𝖺𝗅𝖺𝗀𝖾𝗆 𝗂𝗇𝖼𝗅𝗎𝗂𝗋 𝗇𝗈 𝗌𝗂𝗌𝗍𝖾𝗆𝖺? 𝖠 𝖫𝖾𝗂 𝗇.º 𝟨𝟫/𝟤𝟢𝟣𝟪 𝖽𝖾𝖿𝗂𝗇𝖾 𝗊𝗎𝖾 𝗌𝖾𝗋𝖺̃𝗈 𝗈 𝗆𝖾𝗍𝖺𝗅, 𝗉𝗅𝖺́𝗌𝗍𝗂𝖼𝗈 𝖾 𝗏𝗂𝖽𝗋𝗈. 𝖤𝗑𝗂𝗌𝗍𝖾 𝗇𝖾𝗌𝗍𝖾 𝗆𝗈𝗆𝖾𝗇𝗍𝗈 𝖼𝗈𝗇𝗌𝖾𝗇𝗌𝗈 𝗉𝖺𝗋𝖺 𝗈𝗌 𝗍𝗋𝖾̂𝗌? 𝖭𝖺̃𝗈, 𝖺𝗉𝖾𝗇𝖺𝗌 𝗉𝖺𝗋𝖺 𝗈𝗌 𝖽𝗈𝗂𝗌 𝗉𝗋𝗂𝗆𝖾𝗂𝗋𝗈𝗌. 𝖲𝖺𝖻𝖾𝗇𝖽𝗈 𝗊𝗎𝖾 𝖺 𝗂𝗇𝖼𝗅𝗎𝗌𝖺̃𝗈 𝖽𝗈 𝗏𝗂𝖽𝗋𝗈 𝗍𝖾𝗆 𝗉𝗋𝗈́𝗌 𝖾 𝖼𝗈𝗇𝗍𝗋𝖺𝗌 𝖾 𝗊𝗎𝖾 𝖼𝖾𝗋𝗍𝖺𝗆𝖾𝗇𝗍𝖾 𝗇𝖾𝗆 𝗍𝗈𝖽𝖺𝗌 𝖺𝗌 𝖾𝗆𝖻𝖺𝗅𝖺𝗀𝖾𝗇𝗌 𝖽𝖾𝗌𝗍𝖾 𝗆𝖺𝗍𝖾𝗋𝗂𝖺𝗅 𝖽𝖾𝗏𝖾𝗋𝖺̃𝗈 𝖿𝖺𝗓𝖾𝗋 𝗉𝖺𝗋𝗍𝖾 𝖽𝗈 𝗌𝗂𝗌𝗍𝖾𝗆𝖺, 𝖺 𝗋𝖾𝖿𝗅𝖾𝗑𝖺̃𝗈 𝗊𝗎𝖾 𝖽𝖾𝗏𝖾𝗋𝖺́ 𝗌𝖾𝗋 𝖿𝖾𝗂𝗍𝖺 𝖾́ 𝖽𝖾 𝗊𝗎𝖾 𝖿𝗈𝗋𝗆𝖺 𝖯𝗈𝗋𝗍𝗎𝗀𝖺𝗅 𝗏𝖺𝗂 𝖺𝗍𝗂𝗇𝗀𝗂𝗋 𝖺𝗌 𝗆𝖾𝗍𝖺𝗌 𝖽𝖾 𝗋𝖾𝖼𝗂𝖼𝗅𝖺𝗀𝖾𝗆 𝖽𝗈 𝗏𝗂𝖽𝗋𝗈 𝖽𝖾 𝟩𝟧% 𝖾𝗆 𝟤𝟢𝟥𝟢 𝗊𝗎𝖺𝗇𝖽𝗈 𝖺𝗌 𝖽𝖾 𝟤𝟢𝟣𝟣, 𝟨𝟢%, 𝗇𝖺̃𝗈 𝖿𝗈𝗋𝖺𝗆 𝖺𝗅𝖼𝖺𝗇𝖼̧𝖺𝖽𝖺𝗌 𝖾 𝖼𝗈𝗇𝗍𝗂𝗇𝗎𝖺𝗆𝗈𝗌 𝖺 𝗇𝖺̃𝗈 𝖼𝗈𝗇𝗌𝖾𝗀𝗎𝗂𝗋 𝖼𝗁𝖾𝗀𝖺𝗋 𝖺𝗈𝗌 𝟧𝟧%? 𝖰𝗎𝖾 𝖿𝗈́𝗋𝗆𝗎𝗅𝖺 𝗆𝖺́𝗀𝗂𝖼𝖺 𝗂𝗋𝖺́ 𝗅𝖾𝗏𝖺𝗋 𝖺 𝗊𝗎𝖾 𝖽𝖺𝗊𝗎𝗂 𝖺𝗍𝖾́ 𝟤𝟢𝟥𝟢 𝗈𝗌 𝖺𝗍𝗎𝖺𝗂𝗌 𝗏𝗂𝖽𝗋𝗈̃𝖾𝗌 𝗂𝗋𝖺̃𝗈 𝖿𝗂𝖼𝖺𝗋 𝖼𝗁𝖾𝗂𝗈𝗌 𝖽𝖾 𝗆𝖺𝗍𝖾𝗋𝗂𝖺𝗅 𝗊𝗎𝖾 𝗍𝖺𝗇𝗍𝖺 𝖿𝖺𝗅𝗍𝖺 𝖿𝖺𝗓 𝖺̀ 𝗂𝗇𝖽𝗎́𝗌𝗍𝗋𝗂𝖺 𝗏𝗂𝖽𝗋𝖾𝗂𝗋𝖺, 𝗆𝖾𝗌𝗆𝗈 𝗊𝗎𝖾 𝗁𝖺𝗃𝖺 𝗎𝗆𝖺 𝖺𝗉𝗈𝗌𝗍𝖺 𝗇𝖺𝗌 𝖾𝗆𝖻𝖺𝗅𝖺𝗀𝖾𝗇𝗌 𝖽𝖾 𝗏𝗂𝖽𝗋𝗈 𝗋𝖾𝗎𝗍𝗂𝗅𝗂𝗓𝖺́𝗏𝖾𝗅 𝗇𝗈 𝖿𝗎𝗍𝗎𝗋𝗈?

𝖤𝗆 𝗌𝖾𝗀𝗎𝗇𝖽𝗈 𝗅𝗎𝗀𝖺𝗋, 𝗈 𝗏𝖺𝗅𝗈𝗋 𝖽𝖾 𝖽𝖾𝗉𝗈́𝗌𝗂𝗍𝗈, 𝖽𝖺𝖽𝗈 𝖾𝗌𝗍𝖾 𝗌𝖾𝗋 𝗎𝗆𝖺 𝖽𝖺𝗌 𝗏𝖺𝗋𝗂𝖺́𝗏𝖾𝗂𝗌 𝗆𝖺𝗂𝗌 𝖽𝖾𝗍𝖾𝗋𝗆𝗂𝗇𝖺𝗇𝗍𝖾 𝗉𝖺𝗋𝖺 𝗈 𝗌𝗎𝖼𝖾𝗌𝗌𝗈 𝖽𝗈 𝗌𝗂𝗌𝗍𝖾𝗆𝖺 𝖺 𝗇𝗂́𝗏𝖾𝗅 𝖽𝖾 𝗍𝖺𝗑𝖺𝗌 𝖽𝖾 𝖽𝖾𝗉𝗈𝗌𝗂𝖼̧𝖺̃𝗈. 𝖳𝖾𝗇𝖽𝗈 𝖾𝗆 𝖼𝗈𝗇𝗍𝖺 𝗇𝗈𝗍𝗂́𝖼𝗂𝖺𝗌 𝗋𝖾𝖼𝖾𝗇𝗍𝖾𝗌 𝗋𝖾𝗅𝖺𝗍𝗂𝗏𝖺𝗌 𝖺𝗈 𝖾𝗌𝗍𝗎𝖽𝗈 𝗋𝖾𝖺𝗅𝗂𝗓𝖺𝖽𝗈, 𝗈 𝗂𝗇𝗍𝖾𝗋𝗏𝖺𝗅𝗈 𝖽𝖾𝗏𝖾𝗋𝖺́ 𝗌𝖾𝗋 𝖾𝗇𝗍𝗋𝖾 𝗈𝗌 𝟢,𝟢𝟧 𝖾 𝟢,𝟣𝟧 𝖼𝖾̂𝗇𝗍𝗂𝗆𝗈𝗌. 𝖯𝗈𝗋𝖾́𝗆, 𝗊𝗎𝖺𝗇𝖽𝗈 𝖼𝗈𝗆𝗉𝖺𝗋𝖺𝗆𝗈𝗌 𝖼𝗈𝗆 𝗈𝗎𝗍𝗋𝗈𝗌 𝗌𝗂𝗌𝗍𝖾𝗆𝖺𝗌 𝖾𝗆 𝗈𝗎𝗍𝗋𝗈𝗌 𝗉𝖺𝗂́𝗌𝖾𝗌, 𝗈𝗌 𝗏𝖺𝗅𝗈𝗋𝖾𝗌 𝗆𝗂́𝗇𝗂𝗆𝗈𝗌 𝗌𝖺̃𝗈 𝗌𝗎𝗉𝖾𝗋𝗂𝗈𝗋𝖾𝗌 𝖺𝗈 𝗊𝗎𝖾 𝖾𝗌𝗍𝖺́ 𝖺 𝗌𝖾𝗋 𝗉𝗋𝗈𝗉𝗈𝗌𝗍𝗈. 𝖰𝗎𝖺𝗅 𝖽𝖾𝗏𝖾𝗋𝖺́ 𝗌𝖾𝗋 𝗈 𝗋𝖺𝖼𝗂𝗈𝗇𝖺𝗅 𝖽𝖾 𝖿𝗂𝗑𝖺𝖼̧𝖺̃𝗈 𝖽𝗈 𝗏𝖺𝗅𝗈𝗋? 𝖦𝖺𝗋𝖺𝗇𝗍𝗂𝗋 𝗊𝗎𝖾 𝖾𝗌𝗍𝖾 𝗇𝖺̃𝗈 𝖾́ 𝗌𝗎𝗉𝖾𝗋𝗂𝗈𝗋 𝖺𝗈 𝗏𝖺𝗅𝗈𝗋 𝖽𝗈𝗌 𝗉𝗋𝗈𝖽𝗎𝗍𝗈𝗌 𝖼𝖾𝗋𝗍𝖺𝗆𝖾𝗇𝗍𝖾 𝗌𝖾𝗋𝖺́ 𝗎𝗆 𝖽𝖾𝗅𝖾𝗌 (𝖼𝗈𝗇𝗌𝖾𝗀𝗎𝗂𝗆𝗈𝗌 𝖾𝗇𝖼𝗈𝗇𝗍𝗋𝖺𝗋 𝗇𝗈 𝗆𝖾𝗋𝖼𝖺𝖽𝗈 𝗆𝖺𝗋𝖼𝖺𝗌 𝖽𝖾 𝖺́𝗀𝗎𝖺 𝖼𝗈𝗆 𝗎𝗆 𝗉𝗋𝖾𝖼̧𝗈 𝖽𝖾 𝗏𝖾𝗇𝖽𝖺 𝖺𝗈 𝗉𝗎́𝖻𝗅𝗂𝖼𝗈 𝖺𝖻𝖺𝗂𝗑𝗈 𝖽𝖾 𝟢,𝟣𝟧€)? 𝖮𝗎 𝖽𝖾𝗏𝖾𝗋𝖺́ 𝗌𝖾𝗋 𝗎𝗆 𝗏𝖺𝗅𝗈𝗋 𝗊𝗎𝖾 𝖿𝖺𝗓 𝖼𝗈𝗆 𝗊𝗎𝖾 𝗈 𝖼𝗈𝗇𝗌𝗎𝗆𝗂𝖽𝗈𝗋 𝗌𝖾 𝖽𝖾𝗌𝗅𝗈𝗊𝗎𝖾 𝖺 𝗎𝗆𝖺 𝖽𝖺𝗌 𝗆𝖺́𝗊𝗎𝗂𝗇𝖺𝗌 𝗉𝖺𝗋𝖺 𝗌𝖾𝗋 𝗋𝖾𝗌𝗌𝖺𝗋𝖼𝗂𝖽𝗈 𝖽𝗈 𝗏𝖺𝗅𝗈𝗋 𝖽𝖾 𝖽𝖾𝗉𝗈́𝗌𝗂𝗍𝗈 𝗉𝖾𝗋𝗆𝗂𝗍𝗂𝗇𝖽𝗈 𝗊𝗎𝖾 𝗉𝗈𝗋 𝖾𝗑𝖾𝗆𝗉𝗅𝗈 𝖺 𝗍𝖺𝗑𝖺 𝖽𝖾 𝗋𝖾𝖼𝗈𝗅𝗁𝖺 𝖽𝖾 𝖯𝖤𝖳, 𝖾𝗆 𝟤𝟢𝟤𝟫, 𝗌𝖾𝗃𝖺 𝖽𝖾 𝟫𝟢% 𝖾, 𝖾𝗆 𝟤𝟢𝟥𝟢, 𝖺 𝗂𝗇𝖼𝗈𝗋𝗉𝗈𝗋𝖺𝖼̧𝖺̃𝗈 𝖽𝖾𝗌𝗍𝖾 𝗆𝖺𝗍𝖾𝗋𝗂𝖺𝗅 𝗋𝖾𝖼𝗂𝖼𝗅𝖺𝖽𝗈 𝗌𝖾𝗃𝖺 𝖽𝖾 𝟥𝟢% 𝖼𝗎𝗆𝗉𝗋𝗂𝗇𝖽𝗈-𝗌𝖾 𝖺𝗌 𝗆𝖾𝗍𝖺𝗌 𝖾𝗎𝗋𝗈𝗉𝖾𝗂𝖺𝗌? 𝖮𝗎 𝖽𝖾𝗏𝖾𝗋𝖺́ 𝗌𝖾𝗋 𝗈 𝗉𝗈𝖽𝖾𝗋 𝖽𝖾 𝖼𝗈𝗆𝗉𝗋𝖺 𝗇𝖺𝖼𝗂𝗈𝗇𝖺𝗅 𝗊𝗎𝖾 𝖽𝖾𝗏𝖾𝗋𝖺́ 𝗌𝖾𝗋 𝖺 𝖻𝖺𝗌𝖾? 𝖮𝗎 𝖺𝗊𝗎𝗂𝗅𝗈 𝗊𝗎𝖾 𝖺𝗌 𝖾𝗆𝗉𝗋𝖾𝗌𝖺𝗌 𝗊𝗎𝖾 𝖼𝗈𝗅𝗈𝖼𝖺𝗆 𝖻𝖾𝖻𝗂𝖽𝖺𝗌 𝗇𝗈 𝗆𝖾𝗋𝖼𝖺𝖽𝗈 𝗍𝖾𝗋𝖺̃𝗈 𝖽𝖾 𝗉𝖺𝗀𝖺𝗋 𝖺𝗈 𝗌𝗂𝗌𝗍𝖾𝗆𝖺 𝗉𝖺𝗋𝖺 𝗊𝗎𝖾 𝖾𝗌𝗍𝖾 𝗌𝖾𝗃𝖺 𝗌𝗎𝗌𝗍𝖾𝗇𝗍𝖺́𝗏𝖾𝗅 𝖼𝖺𝗌𝗈 𝗈 𝗏𝖺𝗅𝗈𝗋 𝖽𝖾 𝖽𝖾𝗉𝗈́𝗌𝗂𝗍𝗈 𝗌𝖾𝗃𝖺 𝖽𝖾𝗆𝖺𝗌𝗂𝖺𝖽𝗈 𝖻𝖺𝗂𝗑𝗈? 𝖮𝗎 𝗎𝗆 𝗉𝗈𝗎𝖼𝗈 𝖽𝖾 𝗍𝗎𝖽𝗈? 𝖣𝖾 𝖺𝖼𝗈𝗋𝖽𝗈 𝖼𝗈𝗆 𝖺 𝗉𝗋𝖺́𝗍𝗂𝖼𝖺 𝖾𝗆 𝗈𝗎𝗍𝗋𝗈𝗌 𝗉𝖺𝗂́𝗌𝖾𝗌, 𝗊𝗎𝖺𝗇𝗍𝗈 𝗆𝖺𝗂𝗈𝗋 𝗈 𝗏𝖺𝗅𝗈𝗋, 𝗆𝖺𝗂𝗈𝗋 𝗈 𝖽𝖾𝗌𝖾𝗆𝗉𝖾𝗇𝗁𝗈 𝖽𝗈 𝗌𝗂𝗌𝗍𝖾𝗆𝖺 𝖾𝗆 𝗍𝖾𝗋𝗆𝗈𝗌 𝖽𝖾 𝗍𝖺𝗑𝖺 𝖽𝖾 𝖽𝖾𝗏𝗈𝗅𝗎𝖼̧𝖺̃𝗈.

𝖤𝗆 𝗍𝖾𝗋𝖼𝖾𝗂𝗋𝗈 𝗅𝗎𝗀𝖺𝗋, 𝗈 𝗉𝖺𝗉𝖾𝗅 𝖽𝗈𝗌 𝗆𝗎𝗇𝗂𝖼𝗂́𝗉𝗂𝗈𝗌 𝗇𝗈 𝗇𝗈𝗏𝗈 𝗌𝗂𝗌𝗍𝖾𝗆𝖺 𝖽𝖾 𝖽𝖾𝗉𝗈́𝗌𝗂𝗍𝗈 𝖽𝖺𝖽𝖺 𝖺 𝗌𝗎𝖺 𝖾𝗑𝖼𝗅𝗎𝗌𝗂𝗏𝗂𝖽𝖺𝖽𝖾 𝖽𝖺 𝗋𝖾𝖼𝗈𝗅𝗁𝖺 𝖽𝗈𝗌 𝗋𝖾𝗌𝗂́𝖽𝗎𝗈𝗌 𝗎𝗋𝖻𝖺𝗇𝗈𝗌 𝖾 𝗈 𝗂𝗆𝗉𝖺𝖼𝗍𝗈 𝖽𝖾𝗌𝗍𝖾 𝗇𝗈𝗏𝗈 𝗌𝗂𝗌𝗍𝖾𝗆𝖺 𝗇𝖺 𝖺𝗍𝗎𝖺𝗅 𝖾𝗊𝗎𝖺𝖼̧𝖺̃𝗈 𝖿𝗂𝗇𝖺𝗇𝖼𝖾𝗂𝗋𝖺 𝗋𝖾𝗅𝖺𝗍𝗂𝗏𝖺 𝖺𝗈 𝗌𝗂𝗌𝗍𝖾𝗆𝖺 𝖽𝖾 𝗋𝖾𝖼𝗈𝗅𝗁𝖺 𝗌𝖾𝗅𝖾𝗍𝗂𝗏𝖺 𝖺𝗌𝗌𝖾𝗇𝗍𝖾 𝗇𝗈𝗌 𝖾𝖼𝗈𝗉𝗈𝗇𝗍𝗈𝗌 𝖾 𝗋𝖾𝖼𝗈𝗅𝗁𝖺 𝗉𝗈𝗋𝗍𝖺 𝖺 𝗉𝗈𝗋𝗍𝖺. 𝖱𝖾𝗅𝖺𝗍𝗂𝗏𝖺𝗆𝖾𝗇𝗍𝖾 𝖺 𝖾𝗌𝗍𝖾 𝗎́𝗅𝗍𝗂𝗆𝗈 𝖺𝗌𝗉𝖾𝗍𝗈, 𝖺 𝗉𝖺𝗋𝗍𝗂𝗋 𝖽𝗈 𝗆𝗈𝗆𝖾𝗇𝗍𝗈 𝖾𝗆 𝗊𝗎𝖾 𝖾𝗇𝗍𝗋𝖾 𝖾𝗆 𝖿𝗎𝗇𝖼𝗂𝗈𝗇𝖺𝗆𝖾𝗇𝗍𝗈 𝗈 𝗇𝗈𝗏𝗈 𝗌𝗂𝗌𝗍𝖾𝗆𝖺 𝖽𝖾 𝖽𝖾𝗉𝗈́𝗌𝗂𝗍𝗈 𝗈𝖻𝗋𝗂𝗀𝖺𝗍𝗈́𝗋𝗂𝗈, 𝗈 𝖾𝖼𝗈𝗉𝗈𝗇𝗍𝗈 𝖺𝗆𝖺𝗋𝖾𝗅𝗈 𝖽𝖾𝗂𝗑𝖺𝗋𝖺́ 𝖽𝖾 𝗋𝖾𝖼𝖾𝖻𝖾𝗋 𝗎𝗆𝖺 𝗀𝗋𝖺𝗇𝖽𝖾 𝖿𝖺𝗍𝗂𝖺 𝖽𝗈𝗌 𝗋𝖾𝗌𝗂́𝖽𝗎𝗈𝗌 𝖽𝖾 𝖾𝗆𝖻𝖺𝗅𝖺𝗀𝖾𝗇𝗌 𝖽𝖾 𝖻𝖾𝖻𝗂𝖽𝖺𝗌 𝖽𝖾 𝗉𝗅𝖺́𝗌𝗍𝗂𝖼𝗈 𝖾 𝗆𝖾𝗍𝖺𝗅 𝖾 𝗈 𝖾𝖼𝗈𝗉𝗈𝗇𝗍𝗈 𝗏𝖾𝗋𝖽𝖾 𝗍𝖺𝗆𝖻𝖾́𝗆 𝖼𝗈𝗆 𝗎𝗆𝖺 𝗋𝖾𝖽𝗎𝖼̧𝖺̃𝗈 𝖽𝗈 𝗏𝗂𝖽𝗋𝗈 𝖽𝖾𝗉𝗈𝗌𝗂𝗍𝖺𝖽𝗈 𝖼𝖺𝗌𝗈 𝗌𝖾 𝖼𝗈𝗇𝖿𝗂𝗋𝗆𝖾 𝗊𝗎𝖾 𝖾𝗌𝗍𝖾 𝗆𝖺𝗍𝖾𝗋𝗂𝖺𝗅 𝗌𝖾𝗃𝖺 𝗂𝗇𝖼𝗅𝗎𝗂́𝖽𝗈 𝗇𝗈 𝖿𝗎𝗍𝗎𝗋𝗈 𝗌𝗂𝗌𝗍𝖾𝗆𝖺 𝖽𝖾 𝖽𝖾𝗉𝗈́𝗌𝗂𝗍𝗈 𝗈𝖻𝗋𝗂𝗀𝖺𝗍𝗈́𝗋𝗂𝗈. 𝖮 𝖲𝖨𝖦𝖱𝖤 (𝖲𝗂𝗌𝗍𝖾𝗆𝖺 𝖨𝗇𝗍𝖾𝗀𝗋𝖺𝖽𝗈 𝖽𝖾 𝖦𝖾𝗌𝗍𝖺̃𝗈 𝖽𝖾 𝖱𝖾𝗌𝗂́𝖽𝗎𝗈𝗌 𝖽𝖾 𝖤𝗆𝖻𝖺𝗅𝖺𝗀𝖾𝗆) 𝖿𝗂𝖼𝖺𝗋𝖺́ 𝗆𝖾𝗇𝗈𝗌 𝖾𝖿𝗂𝖼𝗂𝖾𝗇𝗍𝖾 𝖾 𝗆𝖺𝗂𝗌 𝗈𝗇𝖾𝗋𝗈𝗌𝗈 𝗉𝖺𝗋𝖺 𝖺 𝗀𝖾𝗌𝗍𝖺̃𝗈 𝖽𝖺𝗌 𝖾𝗆𝖻𝖺𝗅𝖺𝗀𝖾𝗇𝗌, 𝖽𝖾 𝖻𝖾𝖻𝗂𝖽𝖺𝗌 𝗈𝗎 𝗇𝖺̃𝗈, 𝗊𝗎𝖾 𝗉𝖾𝗋𝗆𝖺𝗇𝖾𝖼𝖾𝗋𝖾𝗆 𝗇𝗈 𝗌𝗂𝗌𝗍𝖾𝗆𝖺 𝗍𝗋𝖺𝖽𝗂𝖼𝗂𝗈𝗇𝖺𝗅 𝖽𝖾 𝗋𝖾𝖼𝗈𝗅𝗁𝖺 𝖺𝗌𝗌𝖾𝗇𝗍𝖾 𝗇𝗈𝗌 𝖾𝖼𝗈𝗉𝗈𝗇𝗍𝗈𝗌 𝖾 𝗉𝗈𝗋𝗍𝖺 𝖺 𝗉𝗈𝗋𝗍𝖺?

𝖤́ 𝖼𝗈𝗆 𝗀𝗋𝖺𝗇𝖽𝖾 𝖾𝗑𝗉𝖾𝖼𝗍𝖺𝗍𝗂𝗏𝖺 𝗊𝗎𝖾 𝗈𝗌 𝖽𝗂𝖿𝖾𝗋𝖾𝗇𝗍𝖾𝗌 𝖺𝗀𝖾𝗇𝗍𝖾𝗌 𝖾𝖼𝗈𝗇𝗈́𝗆𝗂𝖼𝗈𝗌 𝖺𝗀𝗎𝖺𝗋𝖽𝖺𝗆 𝖺𝗌 𝖽𝖾𝖼𝗂𝗌𝗈̃𝖾𝗌 𝗊𝗎𝖾 𝗂𝗋𝖺̃𝗈 𝗌𝖾𝗋 𝗍𝗈𝗆𝖺𝖽𝖺𝗌. 𝖠 𝖾𝗑𝗉𝖾𝗋𝗂𝖾̂𝗇𝖼𝗂𝖺 𝖽𝗂𝗓-𝗇𝗈𝗌 𝗊𝗎𝖾, 𝖾𝗆 𝗇𝖾𝗀𝗈𝖼𝗂𝖺𝖼̧𝗈̃𝖾𝗌 𝗌𝖾𝗆𝖾𝗅𝗁𝖺𝗇𝗍𝖾𝗌, 𝖼𝗈𝗇𝗌𝖾𝗇𝗌𝗈𝗌 𝗉𝖺𝗋𝖺 𝗍𝗈𝖽𝖺𝗌 𝖺𝗌 𝗍𝖾𝗇𝗌𝗈̃𝖾𝗌 𝖺𝖼𝗂𝗆𝖺 𝖾𝗅𝖾𝗇𝖼𝖺𝖽𝖺𝗌, 𝖾 𝗈𝗎𝗍𝗋𝖺𝗌 𝖾𝗑𝗂𝗌𝗍𝖾𝗇𝗍𝖾𝗌, 𝗌𝖾𝗋𝖺̃𝗈 𝖽𝗂𝖿𝗂́𝖼𝖾𝗂𝗌 𝖽𝖾 𝖺𝗅𝖼𝖺𝗇𝖼̧𝖺𝗋 𝖺 𝟣𝟢𝟢%. 𝖭𝗈 𝖾𝗇𝗍𝖺𝗇𝗍𝗈, 𝗊𝗎𝖺𝗅𝗊𝗎𝖾𝗋 𝗊𝗎𝖾 𝗌𝖾𝗃𝖺 𝖺 𝖽𝖾𝖼𝗂𝗌𝖺̃𝗈 𝖿𝗂𝗇𝖺𝗅 𝗁𝖺́ 𝗊𝗎𝖾 𝗀𝖺𝗋𝖺𝗇𝗍𝗂𝗋 𝗎𝗆 𝗌𝗂𝗌𝗍𝖾𝗆𝖺 𝖾𝖿𝗂𝖼𝖺𝗓, 𝖾𝖿𝗂𝖼𝗂𝖾𝗇𝗍𝖾, 𝖼𝗈𝗆 𝗀𝖺𝗇𝗁𝗈𝗌 𝖺𝗆𝖻𝗂𝖾𝗇𝗍𝖺𝗂𝗌 𝖾 𝗌𝗎𝗌𝗍𝖾𝗇𝗍𝖺́𝗏𝖾𝗅 𝖽𝗈 𝗉𝗈𝗇𝗍𝗈 𝖽𝖾 𝗏𝗂𝗌𝗍𝖺 𝖿𝗂𝗇𝖺𝗇𝖼𝖾𝗂𝗋𝗈, 𝗇𝖺̃𝗈 𝖾𝗌𝗊𝗎𝖾𝖼𝖾𝗇𝖽𝗈 𝗍𝖺𝗆𝖻𝖾́𝗆 𝗊𝗎𝖾𝗆 𝗂𝗋𝖺́ 𝗆𝖺𝗂𝗌 𝗎𝗆𝖺 𝗏𝖾𝗓 𝗍𝖾𝗋 𝗎𝗆 𝗉𝖺𝗉𝖾𝗅 𝖽𝖾𝗍𝖾𝗋𝗆𝗂𝗇𝖺𝗇𝗍𝖾 𝗉𝖺𝗋𝖺 𝗈 𝗌𝗎𝖼𝖾𝗌𝗌𝗈 𝖾 𝖼𝗎𝗆𝗉𝗋𝗂𝗆𝖾𝗇𝗍𝗈 𝖽𝗈𝗌 𝗈𝖻𝗃𝖾𝗍𝗂𝗏𝗈𝗌 𝗇𝖺𝖼𝗂𝗈𝗇𝖺𝗂𝗌: 𝗈 𝖼𝗈𝗇𝗌𝗎𝗆𝗂𝖽𝗈𝗋. 𝖠𝗊𝗎𝖾𝗅𝖾 𝗊𝗎𝖾 𝖽𝖾𝗏𝖾𝗋𝖺́ 𝖼𝗈𝗇𝗍𝗂𝗇𝗎𝖺𝗋 𝖺 𝗌𝖾𝗉𝖺𝗋𝖺𝗋 𝗈𝗌 𝗌𝖾𝗎𝗌 𝗋𝖾𝗌𝗂́𝖽𝗎𝗈𝗌 𝖾 𝖾𝗇𝖼𝖺𝗆𝗂𝗇𝗁𝖺́-𝗅𝗈𝗌 𝖺𝗍𝗋𝖺𝗏𝖾́𝗌 𝖽𝖺𝗌 𝖽𝗂𝖿𝖾𝗋𝖾𝗇𝗍𝖾𝗌 𝗈𝗉𝖼̧𝗈̃𝖾𝗌 𝖽𝖾 𝗋𝖾𝖼𝗈𝗅𝗁𝖺: 𝖾𝖼𝗈𝗉𝗈𝗇𝗍𝗈𝗌, 𝗉𝗈𝗋𝗍𝖺 𝖺 𝗉𝗈𝗋𝗍𝖺 𝖾, 𝖿𝗎𝗍𝗎𝗋𝖺𝗆𝖾𝗇𝗍𝖾, 𝗈𝗌 𝖾𝗊𝗎𝗂𝗉𝖺𝗆𝖾𝗇𝗍𝗈𝗌 𝖽𝗈 𝗌𝗂𝗌𝗍𝖾𝗆𝖺 𝖽𝖾 𝖽𝖾𝗉𝗈́𝗌𝗂𝗍𝗈 𝗈𝖻𝗋𝗂𝗀𝖺𝗍𝗈́𝗋𝗂𝗈. 𝖳𝗎𝖽𝗈 𝗂𝗌𝗍𝗈 𝗇𝖺 𝗉𝗋𝗈𝗆𝗈𝖼̧𝖺̃𝗈 𝖽𝖾 𝗎𝗆 𝗌𝗂𝗌𝗍𝖾𝗆𝖺 𝖽𝖾 𝗀𝖾𝗌𝗍𝖺̃𝗈 𝖾𝗊𝗎𝗂𝗅𝗂𝖻𝗋𝖺𝖽𝗈, 𝗃𝗎𝗌𝗍𝗈 𝖾 𝗌𝗎𝗌𝗍𝖾𝗇𝗍𝖺́𝗏𝖾𝗅, 𝖼𝗈𝗇𝗍𝗋𝗂𝖻𝗎𝗂𝗇𝖽𝗈 𝗉𝖺𝗋𝖺 𝗊𝗎𝖾 𝖯𝗈𝗋𝗍𝗎𝗀𝖺𝗅 𝖼𝗎𝗆𝗉𝗋𝖺 𝖺𝗌 𝗆𝖾𝗍𝖺𝗌 𝖾𝗎𝗋𝗈𝗉𝖾𝗂𝖺𝗌 𝖽𝖾 𝗋𝖾𝖼𝗂𝖼𝗅𝖺𝗀𝖾𝗆 𝖼𝗈𝗇𝗍𝗋𝗂𝖻𝗎𝗂𝗇𝖽𝗈 𝗍𝖺𝗆𝖻𝖾́𝗆 𝗉𝖺𝗋𝖺 𝗈 𝖮𝖻𝗃𝖾𝗍𝗂𝗏𝗈 𝖽𝖾 𝖣𝖾𝗌𝖾𝗇𝗏𝗈𝗅𝗏𝗂𝗆𝖾𝗇𝗍𝗈 𝖲𝗎𝗌𝗍𝖾𝗇𝗍𝖺́𝗏𝖾𝗅 𝟣𝟤: 𝖼𝗈𝗇𝗌𝗎𝗆𝗈 𝖾 𝗉𝗋𝗈𝖽𝗎𝖼̧𝖺̃𝗈 𝗋𝖾𝗌𝗉𝗈𝗇𝗌𝖺́𝗏𝖾𝗂𝗌.

* Diretor Executivo de Sustentabilidade da Nova SBE

IN "JORNAL DE NEGÓCIOS" - 27/05/21 .