JOANA SANTOS SILVA

 .

“-inho”: a síndrome 

mais perigosa de Portugal

Estou convicta que Portugal tem tudo para criar uma marca e tendências que marcarão o panorama internacional. Mas isto faz-se a pensar grande. E começa pela linguagem e, acima de tudo, pelo ‘mindset’ português.

𝘈𝘴 𝘱𝘢𝘭𝘢𝘷𝘳𝘢𝘴 𝘵𝘦̂𝘮 𝘴𝘪𝘨𝘯𝘪𝘧𝘪𝘤𝘢𝘥𝘰. 𝘋𝘦 𝘢𝘤𝘰𝘳𝘥𝘰 𝘤𝘰𝘮 𝘎𝘶𝘺 𝘋𝘦𝘶𝘵𝘴𝘤𝘩𝘦𝘳, 𝘧𝘰𝘳𝘮𝘢𝘥𝘰 𝘦𝘮 𝘮𝘢𝘵𝘦𝘮𝘢́𝘵𝘪𝘤𝘢 𝘦 𝘭𝘪𝘯𝘨𝘶𝘪́𝘴𝘵𝘪𝘤𝘢, 𝘢 𝘯𝘰𝘴𝘴𝘢 𝘭𝘪́𝘯𝘨𝘶𝘢 𝘮𝘢𝘵𝘦𝘳𝘯𝘢 𝘵𝘦𝘮 𝘰 𝘱𝘰𝘵𝘦𝘯𝘤𝘪𝘢𝘭 𝘥𝘦 𝘮𝘰𝘭𝘥𝘢𝘳 𝘢 𝘯𝘰𝘴𝘴𝘢 𝘧𝘰𝘳𝘮𝘢 𝘥𝘦 𝘱𝘦𝘯𝘴𝘢𝘳. 𝘖 𝘤𝘰𝘯𝘤𝘦𝘪𝘵𝘰 𝘯𝘢̃𝘰 𝘦́ 𝘯𝘰𝘷𝘰, 𝘩𝘢́ 𝘤𝘦𝘮 𝘢𝘯𝘰𝘴, 𝘉𝘦𝘯𝘫𝘢𝘮𝘪𝘯 𝘓𝘦𝘦 𝘞𝘩𝘰𝘳𝘧, 𝘪𝘯𝘴𝘱𝘪𝘳𝘢𝘥𝘰 𝘯𝘢 𝘧𝘪́𝘴𝘪𝘤𝘢 𝘮𝘰𝘥𝘦𝘳𝘯𝘢, 𝘵𝘰𝘳𝘯𝘰𝘶-𝘴𝘦 𝘰 𝘱𝘳𝘰𝘱𝘰𝘯𝘦𝘯𝘵𝘦 𝘥𝘰 𝘤𝘰𝘯𝘤𝘦𝘪𝘵𝘰 𝘥𝘢 𝘳𝘦𝘭𝘢𝘵𝘪𝘷𝘪𝘥𝘢𝘥𝘦 𝘭𝘪𝘯𝘨𝘶𝘪́𝘴𝘵𝘪𝘤𝘢.

𝘕𝘢̃𝘰 𝘴𝘰𝘶 𝘭𝘪𝘯𝘨𝘶𝘪𝘴𝘵𝘢 𝘯𝘦𝘮 𝘦𝘴𝘵𝘶𝘥𝘪𝘰𝘴𝘢 𝘥𝘰 𝘵𝘦𝘮𝘢. 𝘚𝘰𝘶 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘰𝘳𝘢 𝘥𝘦 𝘦𝘴𝘵𝘳𝘢𝘵𝘦́𝘨𝘪𝘢, 𝘮𝘢𝘴 𝘢𝘤𝘳𝘦𝘥𝘪𝘵𝘰 𝘲𝘶𝘦 𝘰 𝘪𝘥𝘪𝘰𝘮𝘢 𝘲𝘶𝘦 𝘧𝘢𝘭𝘢𝘮𝘰𝘴 𝘱𝘰𝘥𝘦 𝘵𝘦𝘳 𝘪𝘯𝘧𝘭𝘶𝘦̂𝘯𝘤𝘪𝘢 𝘯𝘢 𝘤𝘰𝘯𝘴𝘵𝘳𝘶𝘤̧𝘢̃𝘰 𝘥𝘰𝘴 𝘯𝘰𝘴𝘴𝘰𝘴 𝘮𝘰𝘥𝘦𝘭𝘰𝘴 𝘮𝘦𝘯𝘵𝘢𝘪𝘴. 𝘌 𝘦́ 𝘱𝘰𝘳 𝘪𝘴𝘴𝘰, 𝘲𝘶𝘦 𝘧𝘪𝘤𝘰 𝘪𝘯𝘤𝘰𝘮𝘰𝘥𝘢𝘥𝘢 𝘴𝘦𝘮𝘱𝘳𝘦 𝘲𝘶𝘦 𝘢𝘭𝘨𝘶𝘦́𝘮 𝘴𝘦 𝘳𝘦𝘧𝘦𝘳𝘦 𝘢 𝘰𝘣𝘫𝘦𝘵𝘰𝘴 𝘦 𝘤𝘰𝘯𝘤𝘦𝘪𝘵𝘰𝘴 𝘯𝘰𝘳𝘮𝘢𝘪𝘴 𝘯𝘰 𝘧𝘰𝘳𝘮𝘢𝘵𝘰 𝘥𝘪𝘮𝘪𝘯𝘶𝘵𝘪𝘷𝘰 𝘶𝘴𝘢𝘯𝘥𝘰 𝘰𝘴 𝘴𝘶𝘧𝘪𝘹𝘰𝘴 -𝘪𝘯𝘩𝘰, -𝘪𝘯𝘰, -𝘪𝘵𝘰. 𝘋𝘦 𝘢𝘭𝘨𝘶𝘮𝘢 𝘧𝘰𝘳𝘮𝘢 𝘪𝘴𝘵𝘰 𝘦𝘴𝘵𝘢́ 𝘢 𝘤𝘰𝘯𝘥𝘪𝘤𝘪𝘰𝘯𝘢𝘳 𝘰 𝘱𝘰𝘷𝘰 𝘱𝘰𝘳𝘵𝘶𝘨𝘶𝘦̂𝘴 𝘢 𝘱𝘦𝘯𝘴𝘢𝘳 𝘱𝘦𝘲𝘶𝘦𝘯𝘰. 𝘈𝘭𝘪𝘢́𝘴 𝘯𝘢̃𝘰 𝘱𝘦𝘲𝘶𝘦𝘯𝘰, 𝘮𝘢𝘴 𝘢𝘯𝘵𝘦𝘴 𝘱𝘦𝘲𝘶𝘦𝘯𝘪𝘯𝘰…

𝘌 𝘱𝘰𝘳𝘲𝘶𝘦 𝘦́ 𝘲𝘶𝘦 𝘪𝘴𝘵𝘰 𝘦́ 𝘥𝘦 𝘳𝘦𝘭𝘦𝘷𝘢̂𝘯𝘤𝘪𝘢 𝘱𝘢𝘳𝘢 𝘶𝘮𝘢 𝘱𝘦𝘴𝘴𝘰𝘢 𝘲𝘶𝘦 𝘦𝘯𝘴𝘪𝘯𝘢 𝘦𝘴𝘵𝘳𝘢𝘵𝘦́𝘨𝘪𝘢? 𝘗𝘰𝘳𝘲𝘶𝘦 𝘦𝘮 𝘱𝘢𝘳𝘵𝘦, 𝘱𝘢𝘴𝘴𝘰 𝘩𝘰𝘳𝘢𝘴 𝘢 𝘥𝘦𝘣𝘢𝘵𝘦𝘳 𝘦 𝘱𝘦𝘯𝘴𝘢𝘳 𝘤𝘰𝘮𝘰 𝘧𝘢𝘻𝘦𝘳 𝘤𝘳𝘦𝘴𝘤𝘦𝘳 𝘰 𝘯𝘦𝘨𝘰́𝘤𝘪𝘰 𝘥𝘢𝘴 𝘦𝘮𝘱𝘳𝘦𝘴𝘢𝘴, 𝘤𝘰𝘮𝘰 𝘮𝘦𝘭𝘩𝘰𝘳𝘢𝘳 𝘢 𝘤𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘪𝘷𝘪𝘥𝘢𝘥𝘦 𝘥𝘢𝘴 𝘮𝘦𝘴𝘮𝘢𝘴 𝘦 𝘥𝘦 𝘧𝘰𝘳𝘮𝘢 𝘮𝘢𝘪𝘴 𝘮𝘢𝘤𝘳𝘰, 𝘤𝘰𝘮𝘰 𝘧𝘢𝘻𝘦𝘳 𝘥𝘦𝘴𝘦𝘯𝘷𝘰𝘭𝘷𝘦𝘳 𝘰 𝘯𝘰𝘴𝘴𝘰 𝘱𝘢𝘪́𝘴 𝘱𝘢𝘳𝘢 𝘲𝘶𝘦 𝘰 𝘮𝘦𝘴𝘮𝘰 𝘴𝘦𝘫𝘢 𝘤𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘪𝘷𝘰.

𝘚𝘰𝘶 𝘧𝘳𝘦𝘲𝘶𝘦𝘯𝘵𝘦𝘮𝘦𝘯𝘵𝘦 𝘤𝘰𝘯𝘧𝘳𝘰𝘯𝘵𝘢𝘥𝘢 𝘤𝘰𝘮 𝘰 𝘦𝘧𝘦𝘪𝘵𝘰 𝘭𝘪𝘯𝘨𝘶𝘪́𝘴𝘵𝘪𝘤𝘰 𝘥𝘦 𝘱𝘦𝘯𝘴𝘢𝘳 𝘱𝘦𝘲𝘶𝘦𝘯𝘰, 𝘴𝘦𝘫𝘢 𝘢 𝘯𝘪́𝘷𝘦𝘭 𝘥𝘢𝘴 𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘢𝘤̧𝘰̃𝘦𝘴 𝘰𝘶 𝘯𝘰 𝘮𝘦𝘪𝘰 𝘢𝘤𝘢𝘥𝘦́𝘮𝘪𝘤𝘰. 𝘌́ 𝘥𝘪𝘧𝘪́𝘤𝘪𝘭 𝘧𝘢𝘻𝘦𝘳 𝘤𝘳𝘦𝘴𝘤𝘦𝘳 𝘦 𝘵𝘦𝘳 𝘨𝘳𝘢𝘯𝘥𝘦 𝘢𝘮𝘣𝘪𝘤̧𝘢̃𝘰 𝘲𝘶𝘢𝘯𝘥𝘰 𝘱𝘦𝘯𝘴𝘢𝘮𝘰𝘴 𝘱𝘦𝘲𝘶𝘦𝘯𝘰. 𝘚𝘰𝘶 𝘥𝘦𝘧𝘦𝘯𝘴𝘰𝘳𝘢 𝘥𝘢 𝘪𝘥𝘦𝘪𝘢 𝘮𝘶𝘪𝘵𝘰 𝘢𝘯𝘨𝘭𝘰-𝘴𝘢𝘹𝘰́𝘯𝘪𝘤𝘢 𝘥𝘦 “𝘎𝘰 𝘣𝘪𝘨 𝘰𝘳 𝘨𝘰 𝘩𝘰𝘮𝘦.” 𝘘𝘶𝘢𝘯𝘥𝘰 𝘥𝘦𝘴𝘦𝘯𝘩𝘢𝘮𝘰𝘴 𝘱𝘭𝘢𝘯𝘰𝘴 𝘥𝘦 𝘥𝘦𝘴𝘦𝘯𝘷𝘰𝘭𝘷𝘪𝘮𝘦𝘯𝘵𝘰 𝘥𝘦 𝘯𝘦𝘨𝘰́𝘤𝘪𝘰 𝘲𝘶𝘦 𝘭𝘰𝘨𝘰 𝘢̀ 𝘱𝘢𝘳𝘵𝘪𝘥𝘢 𝘴𝘢̃𝘰 𝘱𝘦𝘲𝘶𝘦𝘯𝘰𝘴 𝘦𝘴𝘵𝘢𝘮𝘰𝘴 𝘢 𝘭𝘪𝘮𝘪𝘵𝘢𝘳 𝘰 𝘦𝘹𝘦𝘳𝘤𝘪́𝘤𝘪𝘰 𝘥𝘰 𝘲𝘶𝘦 𝘦́ 𝘱𝘰𝘴𝘴𝘪́𝘷𝘦𝘭.

𝘖𝘶𝘤̧𝘰 𝘧𝘳𝘦𝘲𝘶𝘦𝘯𝘵𝘦𝘮𝘦𝘯𝘵𝘦 𝘢 𝘧𝘳𝘢𝘴𝘦: “𝘗𝘰𝘳𝘵𝘶𝘨𝘢𝘭 𝘯𝘢̃𝘰 𝘵𝘦𝘮 𝘦𝘴𝘤𝘢𝘭𝘢” 𝘦 𝘦𝘮 𝘱𝘢𝘳𝘵𝘦 𝘢 𝘢𝘧𝘪𝘳𝘮𝘢𝘤̧𝘢̃𝘰 𝘦́ 𝘤𝘰𝘳𝘳𝘦𝘵𝘢, 𝘮𝘢𝘴 𝘥𝘦𝘱𝘦𝘯𝘥𝘦𝘳𝘢́ 𝘤𝘦𝘳𝘵𝘢𝘮𝘦𝘯𝘵𝘦 𝘤𝘰𝘮𝘰 𝘥𝘦𝘧𝘪𝘯𝘪𝘮𝘰𝘴 𝘰 𝘮𝘦𝘳𝘤𝘢𝘥𝘰. 𝘚𝘦 𝘰 𝘮𝘦𝘳𝘤𝘢𝘥𝘰 𝘦́ 𝘰 𝘱𝘰𝘳𝘵𝘶𝘨𝘶𝘦̂𝘴, 𝘰𝘶 𝘢𝘪𝘯𝘥𝘢 𝘳𝘦𝘨𝘪𝘰𝘯𝘢𝘭 𝘥𝘦𝘯𝘵𝘳𝘰 𝘥𝘦 𝘗𝘰𝘳𝘵𝘶𝘨𝘢𝘭, 𝘦𝘯𝘵𝘢̃𝘰 𝘢 𝘢𝘧𝘪𝘳𝘮𝘢𝘤̧𝘢̃𝘰 𝘦́ 𝟣𝟢𝟢% 𝘢𝘥𝘦𝘲𝘶𝘢𝘥𝘢. 𝘔𝘢𝘴 𝘱𝘦𝘳𝘨𝘶𝘯𝘵𝘰, 𝘱𝘰𝘳𝘲𝘶𝘦 𝘦́ 𝘲𝘶𝘦 𝘰 𝘮𝘦𝘳𝘤𝘢𝘥𝘰 𝘴𝘦 𝘳𝘦𝘴𝘵𝘳𝘪𝘯𝘨𝘦 𝘢𝘰 𝘯𝘢𝘤𝘪𝘰𝘯𝘢𝘭?

𝘌𝘯𝘲𝘶𝘢𝘯𝘵𝘰 𝘨𝘦𝘴𝘵𝘰𝘳𝘦𝘴 𝘥𝘦 𝘦𝘮𝘱𝘳𝘦𝘴𝘢𝘴, 𝘭𝘪́𝘥𝘦𝘳𝘦𝘴 𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘢𝘤𝘪𝘰𝘯𝘢𝘪𝘴 𝘦 𝘭𝘪́𝘥𝘦𝘳𝘦𝘴 𝘥𝘦 𝘱𝘦𝘯𝘴𝘢𝘮𝘦𝘯𝘵𝘰, 𝘵𝘦𝘮𝘰𝘴 𝘲𝘶𝘦 𝘥𝘦𝘪𝘹𝘢𝘳 𝘥𝘦 𝘱𝘦𝘯𝘴𝘢𝘳 “𝘱𝘦𝘲𝘶𝘦𝘯𝘪𝘯𝘰” 𝘰𝘶 “𝘱𝘦𝘲𝘶𝘦𝘯𝘪𝘵𝘰”. 𝘊𝘰𝘯𝘩𝘦𝘤̧𝘰 𝘪𝘯𝘥𝘪𝘷𝘪́𝘥𝘶𝘰𝘴 𝘦𝘹𝘵𝘳𝘢𝘰𝘳𝘥𝘪𝘯𝘢́𝘳𝘪𝘰𝘴, 𝘤𝘰𝘮 𝘪𝘥𝘦𝘪𝘢𝘴 𝘥𝘦 𝘯𝘦𝘨𝘰́𝘤𝘪𝘰 𝘦𝘹𝘤𝘦𝘭𝘦𝘯𝘵𝘦𝘴 𝘦 𝘤𝘰𝘮 𝘤𝘢𝘱𝘢𝘤𝘪𝘥𝘢𝘥𝘦 𝘥𝘦 𝘵𝘳𝘢𝘣𝘢𝘭𝘩𝘰 𝘦 𝘵𝘢𝘭𝘦𝘯𝘵𝘰 𝘱𝘢𝘳𝘢 𝘧𝘢𝘻𝘦𝘳 𝘢𝘤𝘰𝘯𝘵𝘦𝘤𝘦𝘳. 𝘛𝘦𝘮𝘰𝘴 𝘲𝘶𝘦 𝘧𝘢𝘻𝘦𝘳 𝘢𝘤𝘳𝘦𝘥𝘪𝘵𝘢𝘳 𝘲𝘶𝘦 𝘵𝘶𝘥𝘰 𝘦́ 𝘱𝘰𝘴𝘴𝘪́𝘷𝘦𝘭 𝘦 𝘱𝘦𝘯𝘴𝘢𝘳 𝘨𝘳𝘢𝘯𝘥𝘦 𝘦́ 𝘰 𝘤𝘢𝘮𝘪𝘯𝘩𝘰 𝘤𝘦𝘳𝘵𝘰 𝘱𝘢𝘳𝘢 𝘰 𝘥𝘦𝘴𝘦𝘯𝘷𝘰𝘭𝘷𝘪𝘮𝘦𝘯𝘵𝘰 𝘥𝘢𝘴 𝘦𝘮𝘱𝘳𝘦𝘴𝘢𝘴 𝘦 𝘥𝘦 𝘗𝘰𝘳𝘵𝘶𝘨𝘢𝘭. 𝘌𝘴𝘵𝘢 𝘦́ 𝘢 𝘮𝘪𝘯𝘩𝘢 𝘷𝘪𝘴𝘢̃𝘰.

𝘏𝘢́ 𝘱𝘢𝘪́𝘴𝘦𝘴 𝘲𝘶𝘦 𝘩𝘢́ 𝘱𝘰𝘶𝘤𝘰 𝘵𝘦𝘮𝘱𝘰 𝘦𝘳𝘢𝘮 “𝘤𝘰𝘪𝘵𝘢𝘥𝘪𝘯𝘩𝘰𝘴”, 𝘮𝘢𝘴 𝘲𝘶𝘦 𝘯𝘢̃𝘰 𝘥𝘦𝘪𝘹𝘢𝘳𝘢𝘮 𝘲𝘶𝘦 𝘪𝘴𝘴𝘰 𝘪𝘮𝘱𝘦𝘥𝘪𝘴𝘴𝘦 𝘰 𝘴𝘦𝘶 𝘥𝘦𝘴𝘦𝘯𝘷𝘰𝘭𝘷𝘪𝘮𝘦𝘯𝘵𝘰. 𝘋𝘦 𝘵𝘰𝘥𝘰𝘴, 𝘰 𝘦𝘴𝘵𝘶𝘥𝘰 𝘥𝘦 𝘤𝘢𝘴𝘰 𝘮𝘢𝘪𝘴 𝘪𝘮𝘱𝘳𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘯𝘵𝘦 𝘦́ 𝘰 𝘥𝘢 𝘊𝘰𝘳𝘦𝘪𝘢 𝘥𝘰 𝘚𝘶𝘭.

𝘕𝘰 𝘧𝘪𝘯𝘢𝘭 𝘥𝘢 𝘨𝘶𝘦𝘳𝘳𝘢 𝘥𝘢 𝘊𝘰𝘳𝘦𝘪𝘢, 𝟩𝟪% 𝘥𝘢 𝘱𝘰𝘱𝘶𝘭𝘢𝘤̧𝘢̃𝘰 𝘦𝘳𝘢 𝘪𝘭𝘦𝘵𝘳𝘢𝘥𝘢 𝘦 𝘦𝘳𝘢 𝘶𝘮 𝘥𝘰𝘴 𝘱𝘢𝘪́𝘴𝘦𝘴 𝘮𝘢𝘪𝘴 𝘱𝘰𝘣𝘳𝘦𝘴 𝘥𝘰 𝘮𝘶𝘯𝘥𝘰. 𝘌𝘮 𝟣𝟫𝟩𝟢, 𝘰 𝘗𝘐𝘉 𝘱𝘦𝘳 𝘤𝘢𝘱𝘪𝘵𝘢 𝘦𝘳𝘢 𝘥𝘦 𝘢𝘱𝘦𝘯𝘢𝘴 𝟤𝟢𝟢 𝘥𝘰́𝘭𝘢𝘳𝘦𝘴. 𝘖 𝘤𝘢𝘮𝘪𝘯𝘩𝘰 𝘥𝘦 𝘥𝘦𝘴𝘦𝘯𝘷𝘰𝘭𝘷𝘪𝘮𝘦𝘯𝘵𝘰 𝘧𝘶𝘵𝘶𝘳𝘰 𝘯𝘢̃𝘰 𝘱𝘰𝘥𝘦𝘳𝘪𝘢 𝘴𝘦𝘳 𝘣𝘢𝘴𝘦𝘢𝘥𝘰 𝘦𝘮 𝘳𝘦𝘤𝘶𝘳𝘴𝘰𝘴 𝘯𝘢𝘵𝘶𝘳𝘢𝘪𝘴 (𝘱𝘰𝘪𝘴 𝘦𝘴𝘵𝘦𝘴 𝘦𝘳𝘢𝘮 𝘦𝘴𝘤𝘢𝘴𝘴𝘰𝘴). 𝘊𝘳𝘪𝘢𝘳𝘢𝘮 𝘶𝘮 𝘴𝘪𝘴𝘵𝘦𝘮𝘢 𝘥𝘦 𝘦𝘯𝘴𝘪𝘯𝘰 𝘥𝘦 𝘦𝘭𝘦𝘷𝘢𝘥𝘢 𝘲𝘶𝘢𝘭𝘪𝘥𝘢𝘥𝘦 𝘲𝘶𝘦 𝘦́ 𝘢 𝘧𝘰𝘳𝘤̧𝘢 𝘮𝘰𝘵𝘳𝘪𝘻 𝘱𝘰𝘳 𝘥𝘦𝘵𝘳𝘢́𝘴 𝘥𝘰 𝘥𝘦𝘴𝘦𝘯𝘷𝘰𝘭𝘷𝘪𝘮𝘦𝘯𝘵𝘰 𝘵𝘦𝘤𝘯𝘰𝘭𝘰́𝘨𝘪𝘤𝘰 𝘦 𝘰 𝘤𝘳𝘦𝘴𝘤𝘪𝘮𝘦𝘯𝘵𝘰 𝘦𝘤𝘰𝘯𝘰́𝘮𝘪𝘤𝘰 𝘷𝘦𝘳𝘵𝘪𝘨𝘪𝘯𝘰𝘴𝘰.

𝘏𝘰𝘫𝘦, 𝘢 𝘊𝘰𝘳𝘦𝘪𝘢, 𝘧𝘢𝘻 𝘱𝘢𝘳𝘵𝘦 𝘥𝘰 𝘎-𝟤𝟢, 𝘮𝘢𝘪𝘴 𝘤𝘰𝘯𝘤𝘳𝘦𝘵𝘢𝘮𝘦𝘯𝘵𝘦, 𝘦́ 𝘰 𝟣𝟤º 𝘱𝘢𝘪́𝘴 𝘮𝘢𝘪𝘴 𝘳𝘪𝘤𝘰 𝘥𝘰 𝘮𝘶𝘯𝘥𝘰. 𝘌́ 𝘶𝘮 𝘱𝘢𝘪́𝘴 𝘦𝘹𝘱𝘰𝘳𝘵𝘢𝘥𝘰𝘳 𝘤𝘰𝘮 𝘮𝘢𝘳𝘤𝘢𝘴 𝘥𝘦 𝘳𝘦𝘯𝘰𝘮𝘦 𝘤𝘰𝘮𝘰 𝘢 𝘓𝘎 𝘌𝘭𝘦𝘤𝘵𝘳𝘰𝘯𝘪𝘤𝘴, 𝘚𝘢𝘮𝘴𝘶𝘯𝘨 𝘦 𝘏𝘺𝘶𝘯𝘥𝘢𝘪 𝘦 𝘤𝘰𝘯𝘵𝘢 𝘤𝘰𝘮 𝘶𝘮𝘢 𝘦𝘤𝘰𝘯𝘰𝘮𝘪𝘢 𝘮𝘢𝘪𝘴 𝘧𝘰𝘳𝘵𝘦 𝘥𝘰 𝘲𝘶𝘦 𝘢 𝘥𝘦 𝘌𝘴𝘱𝘢𝘯𝘩𝘢, 𝘏𝘰𝘭𝘢𝘯𝘥𝘢 𝘰𝘶 𝘚𝘶𝘪́𝘤̧𝘢. 𝘌́ 𝘶𝘮 𝘱𝘢𝘪́𝘴 𝘤𝘳𝘪𝘢𝘥𝘰𝘳 𝘥𝘦 𝘮𝘰𝘥𝘢𝘴 𝘦 𝘵𝘦𝘯𝘥𝘦̂𝘯𝘤𝘪𝘢𝘴 𝘤𝘰𝘮𝘰 𝘰 𝘴𝘶𝘳𝘨𝘪𝘮𝘦𝘯𝘵𝘰 𝘥𝘰 𝘮𝘰𝘷𝘪𝘮𝘦𝘯𝘵𝘰 𝘒𝘰𝘳𝘦𝘢𝘯 𝘊𝘰𝘰𝘭 𝘯𝘢𝘴 𝘢́𝘳𝘦𝘢𝘴 𝘥𝘦 𝘤𝘰𝘴𝘮𝘦́𝘵𝘪𝘤𝘢, 𝘮𝘶́𝘴𝘪𝘤𝘢 𝘱𝘰𝘱 𝘦 𝘦𝘯𝘵𝘳𝘦𝘵𝘦𝘯𝘪𝘮𝘦𝘯𝘵𝘰. 𝘚𝘦𝘫𝘢𝘮 𝘰𝘶 𝘯𝘢̃𝘰 𝘧𝘢̃𝘴 𝘥𝘰 𝘎𝘢𝘯𝘨𝘯𝘢𝘮 𝘚𝘵𝘺𝘭𝘦, 𝘦𝘴𝘵𝘦 𝘱𝘢𝘪́𝘴 𝘥𝘢́ 𝘤𝘢𝘳𝘵𝘢𝘴.

𝘌𝘴𝘵𝘰𝘶 𝘤𝘰𝘯𝘷𝘪𝘤𝘵𝘢 𝘲𝘶𝘦 𝘗𝘰𝘳𝘵𝘶𝘨𝘢𝘭 𝘵𝘦𝘮 𝘵𝘶𝘥𝘰 𝘱𝘢𝘳𝘢 𝘤𝘳𝘪𝘢𝘳 𝘶𝘮𝘢 𝘓𝘎/𝘏𝘺𝘶𝘯𝘥𝘢𝘪/𝘚𝘢𝘮𝘴𝘶𝘯𝘨, 𝘶𝘮 𝘗𝘰𝘳𝘵𝘶𝘨𝘢𝘭 𝘚𝘵𝘺𝘭𝘦 𝘦 𝘰𝘶𝘵𝘳𝘢𝘴 𝘵𝘦𝘯𝘥𝘦̂𝘯𝘤𝘪𝘢𝘴 𝘲𝘶𝘦 𝘮𝘢𝘳𝘤𝘢𝘳𝘢̃𝘰 𝘰 𝘱𝘢𝘯𝘰𝘳𝘢𝘮𝘢 𝘪𝘯𝘵𝘦𝘳𝘯𝘢𝘤𝘪𝘰𝘯𝘢𝘭. 𝘔𝘢𝘴 𝘪𝘴𝘵𝘰 𝘧𝘢𝘻-𝘴𝘦 𝘢 𝘱𝘦𝘯𝘴𝘢𝘳 𝘨𝘳𝘢𝘯𝘥𝘦. 𝘝𝘢𝘮𝘰𝘴 𝘢𝘣𝘢𝘯𝘥𝘰𝘯𝘢𝘳 𝘰 𝘶𝘴𝘰 𝘥𝘰𝘴 𝘴𝘶𝘧𝘪𝘹𝘰𝘴 𝘥𝘪𝘮𝘪𝘯𝘶𝘵𝘪𝘷𝘰𝘴 𝘯𝘢 𝘭𝘪𝘯𝘨𝘶𝘢𝘨𝘦𝘮 𝘤𝘰𝘳𝘳𝘦𝘯𝘵𝘦, 𝘮𝘢𝘴 𝘢𝘤𝘪𝘮𝘢 𝘥𝘦 𝘵𝘶𝘥𝘰 𝘯𝘰 𝘮𝘪𝘯𝘥𝘴𝘦𝘵 𝘱𝘰𝘳𝘵𝘶𝘨𝘶𝘦̂𝘴. 𝘗𝘰𝘳𝘲𝘶𝘦 𝘗𝘰𝘳𝘵𝘶𝘨𝘢𝘭 𝘦́ 𝘎𝘳𝘢𝘯𝘥𝘦 𝘦 𝘯𝘢̃𝘰 “𝘨𝘳𝘢𝘯𝘥𝘪𝘯𝘩𝘰”!

* Coordenadora do programa executivo Strategic Management & Innovation do ISEG Executive Education

IN "O JORNAL ECONÓMICO" - 28 Maio 2021

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