PEDRO FONTES FALCÃO

 .

Voltaremos ao “small is beautiful” 

no mundo A.P.?

Será que, como uma das tendências identificadas num recente artigo do Economist, as grandes corporações serão lembradas no futuro como "enormes mamutes de 1980-2020 em extinção"?

𝑬𝒎 𝟏𝟗𝟕𝟑, 𝑬𝒓𝒏𝒔𝒕 𝑭𝒓𝒊𝒆𝒅𝒓𝒊𝒄𝒉 𝑺𝒄𝒉𝒖𝒎𝒂𝒄𝒉𝒆𝒓 𝒆𝒔𝒄𝒓𝒆𝒗𝒆𝒖 "𝑺𝒎𝒂𝒍𝒍 𝒊𝒔 𝒃𝒆𝒂𝒖𝒕𝒊𝒇𝒖𝒍: 𝑨 𝒔𝒕𝒖𝒅𝒚 𝒐𝒇 𝒆𝒄𝒐𝒏𝒐𝒎𝒊𝒄𝒔 𝒂𝒔 𝒊𝒇 𝒑𝒆𝒐𝒑𝒍𝒆 𝒎𝒂𝒕𝒕𝒆𝒓𝒆𝒅", 𝒖𝒎𝒂 𝒄𝒐𝒍𝒆𝒄̧𝒂̃𝒐 𝒅𝒆 𝒆𝒏𝒔𝒂𝒊𝒐𝒔, 𝒒𝒖𝒆 𝒕𝒆𝒎 𝒔𝒊𝒅𝒐 𝒊𝒏𝒕𝒆𝒓𝒑𝒓𝒆𝒕𝒂𝒅𝒂 𝒑𝒐𝒓 𝒗𝒂́𝒓𝒊𝒂𝒔 𝒑𝒆𝒔𝒔𝒐𝒂𝒔, 𝒅𝒆𝒔𝒅𝒆 𝒂 𝒆𝒄𝒐𝒏𝒐𝒎𝒊𝒂 𝒂̀ 𝒑𝒐𝒍𝒊́𝒕𝒊𝒄𝒂. 𝑬𝒔𝒕𝒂 𝒓𝒆𝒔𝒖𝒍𝒕𝒐𝒖 𝒅𝒆 𝒖𝒎𝒂 𝒓𝒆𝒂𝒄̧𝒂̃𝒐 𝒅𝒆𝒍𝒆 𝒂̀ 𝒅𝒊𝒔𝒔𝒆𝒎𝒊𝒏𝒂𝒄̧𝒂̃𝒐 𝒅𝒐𝒔 𝒎𝒆́𝒕𝒐𝒅𝒐𝒔 𝒅𝒆 𝒑𝒓𝒐𝒅𝒖𝒄̧𝒂̃𝒐 𝒆𝒎 𝒎𝒂𝒔𝒔𝒂, 𝒒𝒖𝒆 𝒑𝒆𝒓𝒎𝒊𝒕𝒊𝒂 𝒖𝒎𝒂 𝒑𝒓𝒐𝒅𝒖𝒄̧𝒂̃𝒐 𝒄𝒂𝒅𝒂 𝒗𝒆𝒛 𝒎𝒂𝒊𝒔 𝒃𝒂𝒓𝒂𝒕𝒂 𝒅𝒆 𝒎𝒖𝒊𝒕𝒐𝒔 𝒑𝒓𝒐𝒅𝒖𝒕𝒐𝒔, 𝒂𝒍𝒂𝒗𝒂𝒏𝒄𝒂𝒅𝒐𝒔 𝒑𝒐𝒓 𝒖𝒎𝒂 𝒎𝒂𝒊𝒐𝒓 𝒉𝒂𝒓𝒎𝒐𝒏𝒊𝒛𝒂𝒄̧𝒂̃𝒐 𝒅𝒐 𝒄𝒐𝒏𝒔𝒖𝒎𝒐 𝒑𝒐𝒓 𝒕𝒐𝒅𝒐 𝒐 𝒎𝒖𝒏𝒅𝒐. 𝑬𝒎𝒑𝒓𝒆𝒔𝒂𝒔 𝒄𝒂𝒅𝒂 𝒗𝒆𝒛 𝒎𝒂𝒊𝒐𝒓𝒆𝒔 𝒆 𝒎𝒆𝒓𝒄𝒂𝒅𝒐𝒔 𝒄𝒂𝒅𝒂 𝒗𝒆𝒛 𝒎𝒂𝒊𝒔 𝒂𝒎𝒑𝒍𝒐𝒔 𝒍𝒆𝒗𝒂𝒗𝒂𝒎 𝒂 𝒖𝒎𝒂 𝒅𝒆𝒔𝒖𝒎𝒂𝒏𝒊𝒛𝒂𝒄̧𝒂̃𝒐 𝒅𝒐 𝒕𝒓𝒂𝒃𝒂𝒍𝒉𝒐 𝒆 𝒅𝒐 𝒔𝒊𝒔𝒕𝒆𝒎𝒂 𝒆𝒄𝒐𝒏𝒐́𝒎𝒊𝒄𝒐. 𝑶 𝒒𝒖𝒆 𝒆𝒍𝒆 𝒔𝒖𝒈𝒆𝒓𝒊𝒂 𝒆𝒓𝒂 𝒒𝒖𝒆 𝒂 𝒆𝒄𝒐𝒏𝒐𝒎𝒊𝒂 𝒆𝒔𝒕𝒊𝒗𝒆𝒔𝒔𝒆 𝒄𝒆𝒏𝒕𝒓𝒂𝒅𝒂 𝒏𝒂𝒔 𝒑𝒆𝒔𝒔𝒐𝒂𝒔, 𝒑𝒐𝒓𝒒𝒖𝒆 𝒊𝒔𝒔𝒐 𝒑𝒐𝒔𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒂𝒓𝒊𝒂 𝒂 𝒔𝒖𝒔𝒕𝒆𝒏𝒕𝒂𝒃𝒊𝒍𝒊𝒅𝒂𝒅𝒆 𝒂𝒎𝒃𝒊𝒆𝒏𝒕𝒂𝒍 𝒆 𝒉𝒖𝒎𝒂𝒏𝒂. 𝑬𝒔𝒕𝒆 𝒆𝒓𝒂 𝒂 𝒃𝒂𝒔𝒆 𝒅𝒐 𝒔𝒆𝒖 𝒓𝒂𝒄𝒊𝒐𝒄𝒊́𝒏𝒊𝒐.

𝑵𝒂 𝒑𝒓𝒂́𝒕𝒊𝒄𝒂, 𝒇𝒐𝒊 𝒖𝒎 𝒕𝒓𝒂𝒃𝒂𝒍𝒉𝒐, 𝒆𝒏𝒕𝒓𝒆 𝒗𝒂́𝒓𝒊𝒐𝒔, 𝒒𝒖𝒆 𝒍𝒆𝒗𝒐𝒖 𝒂̀ 𝒅𝒊𝒔𝒄𝒖𝒔𝒔𝒂̃𝒐 𝒅𝒂𝒔 𝒗𝒂𝒏𝒕𝒂𝒈𝒆𝒏𝒔 𝒆 𝒅𝒆𝒔𝒗𝒂𝒏𝒕𝒂𝒈𝒆𝒏𝒔 𝒅𝒂 𝒈𝒍𝒐𝒃𝒂𝒍𝒊𝒛𝒂𝒄̧𝒂̃𝒐, 𝒆 𝒅𝒐 𝒎𝒐𝒅𝒐 𝒄𝒐𝒎𝒐 𝒆𝒔𝒕𝒂 𝒅𝒆𝒗𝒆𝒓𝒊𝒂 𝒔𝒆𝒓 𝒇𝒆𝒊𝒕𝒂.

𝑶 𝒎𝒖𝒏𝒅𝒐, 𝒆𝒏𝒕𝒓𝒆𝒕𝒂𝒏𝒕𝒐, 𝒆𝒗𝒐𝒍𝒖𝒊𝒖 𝒎𝒖𝒊𝒕𝒐, 𝒑𝒓𝒆𝒔𝒖𝒎𝒐 𝒒𝒖𝒆 𝑺𝒄𝒉𝒖𝒎𝒂𝒄𝒉𝒆𝒓 𝒆𝒔𝒑𝒆𝒓𝒂𝒓𝒊𝒂 𝒒𝒖𝒆 𝒂 𝒅𝒆𝒔𝒖𝒎𝒂𝒏𝒊𝒛𝒂𝒄̧𝒂̃𝒐 𝒇𝒐𝒔𝒔𝒆 𝒂𝒕𝒖𝒂𝒍𝒎𝒆𝒏𝒕𝒆 𝒃𝒓𝒖𝒕𝒂𝒍, 𝒐 𝒒𝒖𝒆 𝒏𝒂̃𝒐 𝒂𝒄𝒐𝒏𝒕𝒆𝒄𝒆𝒖, 𝒎𝒂𝒔 𝒕𝒂𝒎𝒃𝒆́𝒎 𝒏𝒂̃𝒐 𝒒𝒖𝒆𝒓 𝒅𝒊𝒛𝒆𝒓 𝒒𝒖𝒆 𝒐 𝒎𝒖𝒏𝒅𝒐 𝒆𝒔𝒕𝒆𝒋𝒂 𝒑𝒆𝒓𝒇𝒆𝒊𝒕𝒐.

𝑨𝒐 𝒇𝒊𝒎 𝒅𝒐 𝒂𝒏𝒐 𝟏 𝑨.𝑷. (𝑨𝒑𝒐́𝒔 𝒂 𝑷𝒂𝒏𝒅𝒆𝒎𝒊𝒂), 𝒄𝒐𝒎𝒆𝒄̧𝒂𝒎-𝒔𝒆 𝒂 𝒅𝒊𝒔𝒄𝒖𝒕𝒊𝒓 𝒕𝒆𝒎𝒂𝒔 𝒒𝒖𝒆 𝒔𝒆𝒓𝒂́ 𝒒𝒖𝒆 𝒑𝒐𝒅𝒆𝒎 𝒍𝒆𝒗𝒂𝒓 𝒂𝒐 "𝒔𝒎𝒂𝒍𝒍 𝒊𝒔 𝒃𝒆𝒂𝒕𝒖𝒕𝒊𝒇𝒖𝒍" (𝒆𝒎𝒃𝒐𝒓𝒂 𝒄𝒐𝒎 𝒑𝒆𝒓𝒔𝒑𝒆𝒕𝒊𝒗𝒂𝒔 𝒂𝒍𝒈𝒐 𝒅𝒊𝒇𝒆𝒓𝒆𝒏𝒕𝒆𝒔 𝒅𝒂 𝒅𝒆 𝑺𝒄𝒉𝒖𝒎𝒂𝒄𝒉𝒆𝒓)?

𝑼𝒎 𝒕𝒆𝒎𝒂 𝒆́ 𝒂 𝒏𝒆𝒄𝒆𝒔𝒔𝒊𝒅𝒂𝒅𝒆 𝒅𝒆 𝒊𝒏𝒅𝒆𝒑𝒆𝒏𝒅𝒆̂𝒏𝒄𝒊𝒂 𝒅𝒆 𝒑𝒓𝒐𝒅𝒖𝒄̧𝒂̃𝒐 𝒅𝒆 𝒄𝒆𝒓𝒕𝒐𝒔 𝒑𝒓𝒐𝒅𝒖𝒕𝒐𝒔 𝒆𝒔𝒔𝒆𝒏𝒄𝒊𝒂𝒊𝒔, 𝒅𝒆𝒔𝒅𝒆 𝒃𝒆𝒏𝒔 𝒂𝒍𝒊𝒎𝒆𝒏𝒕𝒂𝒓𝒆𝒔 𝒂 𝒑𝒓𝒐𝒅𝒖𝒕𝒐𝒔 𝒂 𝒕𝒆𝒄𝒏𝒐𝒍𝒐́𝒈𝒊𝒄𝒐𝒔 (𝒅𝒆 𝒓𝒆𝒇𝒆𝒓𝒊𝒓 𝒒𝒖𝒆 𝒂 𝑬𝒖𝒓𝒐𝒑𝒂 𝒇𝒂𝒛 𝒎𝒖𝒊𝒕𝒐 𝒃𝒆𝒎 𝒆𝒎 𝒂𝒑𝒐𝒔𝒕𝒂𝒓 𝒏𝒂 𝒑𝒓𝒐𝒅𝒖𝒄̧𝒂̃𝒐 𝒅𝒆 𝒔𝒆𝒎𝒊𝒄𝒐𝒏𝒅𝒖𝒕𝒐𝒓𝒆𝒔, 𝒕𝒐𝒓𝒏𝒂𝒏𝒅𝒐-𝒔𝒆 𝒖𝒎 𝒑𝒍𝒂𝒚𝒆𝒓 𝒎𝒖𝒏𝒅𝒊𝒂𝒍 𝒓𝒆𝒍𝒆𝒗𝒂𝒏𝒕𝒆 𝒂𝒕𝒆́ 𝟐𝟎𝟑𝟎).

𝑶𝒖𝒕𝒓𝒐 𝒕𝒆𝒎𝒂 𝒆́ 𝒂 𝒎𝒐𝒃𝒊𝒍𝒊𝒅𝒂𝒅𝒆 𝒔𝒖𝒔𝒕𝒆𝒏𝒕𝒂́𝒗𝒆𝒍, 𝒄𝒐𝒎 𝒄𝒐𝒏𝒄𝒆𝒊𝒕𝒐𝒔 𝒄𝒐𝒎𝒐 "𝒄𝒊𝒅𝒂𝒅𝒆𝒔 𝒄𝒐𝒎𝒑𝒂𝒄𝒕𝒂𝒔" 𝒐𝒖 "𝒄𝒊𝒅𝒂𝒅𝒆𝒔 𝒅𝒆 𝟏𝟓 𝒎𝒊𝒏𝒖𝒕𝒐𝒔", 𝒒𝒖𝒆 𝑪𝒂𝒓𝒍𝒐𝒔 𝑴𝒐𝒆𝒅𝒂𝒔 𝒓𝒆𝒄𝒆𝒏𝒕𝒆𝒎𝒆𝒏𝒕𝒆 𝒂𝒃𝒐𝒓𝒅𝒐𝒖 𝒒𝒖𝒂𝒏𝒅𝒐 𝒇𝒂𝒍𝒂𝒗𝒂 𝒔𝒐𝒃𝒓𝒆 𝑳𝒊𝒔𝒃𝒐𝒂, 𝒒𝒖𝒆 𝒍𝒆𝒗𝒂𝒓𝒂̃𝒐 𝒂 𝒏𝒆𝒈𝒐́𝒄𝒊𝒐𝒔 𝒅𝒆 𝒎𝒆𝒏𝒐𝒓 𝒆𝒔𝒄𝒂𝒍𝒂 𝒆 𝒎𝒂𝒊𝒔 𝒑𝒓𝒐𝒙𝒊𝒎𝒊𝒅𝒂𝒅𝒆.

𝑬, 𝒆𝒏𝒕𝒓𝒆 𝒐𝒖𝒕𝒓𝒐𝒔, 𝒐 𝒕𝒆𝒎𝒂 𝒍𝒆𝒗𝒂𝒏𝒕𝒂𝒅𝒐 𝒑𝒐𝒓 𝑺𝒄𝒉𝒖𝒎𝒂𝒄𝒉𝒆𝒓 𝒅𝒆 𝒏𝒐𝒔 𝒗𝒐𝒍𝒕𝒂𝒓𝒎𝒐𝒔 𝒎𝒂𝒊𝒔 𝒑𝒂𝒓𝒂 𝒂 𝒆𝒔𝒄𝒂𝒍𝒂 𝒉𝒖𝒎𝒂𝒏𝒂, 𝒑𝒓𝒐𝒄𝒖𝒓𝒂𝒏𝒅𝒐 𝒔𝒂𝒕𝒊𝒔𝒇𝒂𝒛𝒆𝒓 𝒅𝒆 𝒇𝒐𝒓𝒎𝒂 𝒎𝒂𝒊𝒔 𝒄𝒖𝒔𝒕𝒐𝒎𝒊𝒛𝒂𝒅𝒂 𝒂𝒔 𝒏𝒆𝒄𝒆𝒔𝒔𝒊𝒅𝒂𝒅𝒆𝒔 𝒉𝒖𝒎𝒂𝒏𝒂𝒔 𝒆 𝒊𝒏𝒄𝒆𝒏𝒕𝒊𝒗𝒂𝒓 𝒎𝒆𝒍𝒉𝒐𝒓𝒆𝒔 𝒓𝒆𝒍𝒂𝒄̧𝒐̃𝒆𝒔 𝒉𝒖𝒎𝒂𝒏𝒂𝒔, 𝒎𝒊𝒏𝒊𝒎𝒊𝒛𝒂𝒏𝒅𝒐 𝒑𝒓𝒐𝒃𝒍𝒆𝒎𝒂𝒔 𝒅𝒆 𝒔𝒂𝒖́𝒅𝒆 𝒎𝒆𝒏𝒕𝒂𝒍, 𝒒𝒖𝒆 𝒂𝒍𝒊𝒂́𝒔 𝑺𝒄𝒉𝒖𝒎𝒂𝒄𝒉𝒆𝒓 𝒋𝒂́ 𝒂𝒍𝒆𝒓𝒕𝒂𝒗𝒂, 𝒏𝒂 𝒑𝒓𝒐𝒄𝒖𝒓𝒂 𝒅𝒆 𝒎𝒂𝒊𝒐𝒓 𝒇𝒆𝒍𝒊𝒄𝒊𝒅𝒂𝒅𝒆 𝒑𝒂𝒓𝒂 𝒕𝒐𝒅𝒐𝒔.

𝑺𝒆𝒓𝒂́ 𝒒𝒖𝒆, 𝒄𝒐𝒎𝒐 𝒖𝒎𝒂 𝒅𝒂𝒔 𝒕𝒆𝒏𝒅𝒆̂𝒏𝒄𝒊𝒂𝒔 𝒊𝒅𝒆𝒏𝒕𝒊𝒇𝒊𝒄𝒂𝒅𝒂𝒔 𝒏𝒖𝒎 𝒓𝒆𝒄𝒆𝒏𝒕𝒆 𝒂𝒓𝒕𝒊𝒈𝒐 𝒅𝒐 𝑬𝒄𝒐𝒏𝒐𝒎𝒊𝒔𝒕, 𝒂𝒔 𝒈𝒓𝒂𝒏𝒅𝒆𝒔 𝒄𝒐𝒓𝒑𝒐𝒓𝒂𝒄̧𝒐̃𝒆𝒔 𝒔𝒆𝒓𝒂̃𝒐 𝒍𝒆𝒎𝒃𝒓𝒂𝒅𝒂𝒔 𝒏𝒐 𝒇𝒖𝒕𝒖𝒓𝒐 𝒄𝒐𝒎𝒐 "𝒆𝒏𝒐𝒓𝒎𝒆𝒔 𝒎𝒂𝒎𝒖𝒕𝒆𝒔 𝒅𝒆 𝟏𝟗𝟖𝟎-𝟐𝟎𝟐𝟎 𝒆𝒎 𝒆𝒙𝒕𝒊𝒏𝒄̧𝒂̃𝒐"?

𝑺𝒆 𝒂 𝒕𝒆𝒏𝒅𝒆̂𝒏𝒄𝒊𝒂 𝒔𝒆 𝒄𝒐𝒏𝒄𝒓𝒆𝒕𝒊𝒛𝒂𝒓, 𝒑𝒂𝒊́𝒔𝒆𝒔 𝒎𝒂𝒊𝒔 𝒑𝒆𝒒𝒖𝒆𝒏𝒐𝒔 𝒄𝒐𝒎𝒐 𝑷𝒐𝒓𝒕𝒖𝒈𝒂𝒍 𝒑𝒐𝒅𝒆𝒓𝒂̃𝒐 𝒃𝒆𝒏𝒆𝒇𝒊𝒄𝒊𝒂𝒓 𝒅𝒊𝒔𝒔𝒐, 𝒔𝒆 𝒕𝒊𝒗𝒆𝒓𝒆𝒎 𝒂𝒓𝒕𝒆 𝒆 𝒆𝒏𝒈𝒆𝒏𝒉𝒐…

* Gestor e docente convidado do ISCTE-IUL

IN "JORNAL DE NEGÓCIOS" - 24/03/21
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