08/11/2011


HOJE NO
"DIÁRIO ECONÓMICO"

As melhores empresas do mundo 
para trabalhar
A Microsoft foi considerada a melhor companhia do mundo para trabalhar
Saiba os motivos e por que razão as empresas tecnológicas dominam os primeiros lugares da lista ‘Great Place to Work'

Cada colaborador tem computador portátil, que lhe permite trabalhar em qualquer lugar sem ser o escritório, o que se torna muito importante na conciliação da vida pessoal com a profissional; flexibilização total de horário; gestão por objectivos e não pelo tempo de permanência nas instalações da empresa; copas equipadas diariamente com fruta e frigoríficos com iogurtes; reuniões ‘happy hours'. É assim na melhor empresa para trabalhar do mundo - a Microsoft - segundo o ‘ranking' do instituto "Great Place to Work", divulgado no final de Outubro.

Mas afinal, o que é que faz as pessoas gostarem da empresa onde trabalham e sentirem-se motivadas? "O sentimento de pertença. A pessoa estar identificada com o sítio onde trabalha. Não tem a ver com salário. Tem a ver com justiça no local de trabalho", é a resposta pronta de Fernando Neves de Almeida, presidente da ‘executive search' Boyden Portugal.

Para Glória Rebelo, investigadora da área de Sociologia Económica e das Organizações, "a motivação depende muito não só da satisfação que advém da actividade desempenhada, mas também das perspectivas de percurso profissional dentro da estrutura empresarial".

Patrícia Fernandes, ‘public relations' da Citizenship & Corporate Image Manager da Microsoft em Portugal, tenta explicar porque é que as pessoas gostam tanto de trabalhar nesta empresa: a motivação faz-se essencialmente com características que são culturais na empresa, nomeadamente a existência de desafios constantes; um elevado sentido de pertença; a cultura de informalidade; proximidade de gestão; responsabilização dos colaboradores; oportunidades de desenvolvimento e bom ambiente de trabalho. A responsável da empresa tecnológica acredita também que estas dimensões surgem à frente de questões como a retribuição monetária, o que não significa que seja uma dimensão a negligenciar.

A responsabilização dos colaboradores é um aspecto destacado por Fernando Neves de Almeida: "Quanto mais controlo temos sobre o que fazemos, mais felizes somos", defende o presidente da Boyden. E não tem dúvidas que é mais importante promover o auto-controlo dentro da empresa do que andar a controlar de cima. Patrícia Fernandes chama-lhe "máxima liberdade na máxima responsabilidade".

Uma avaliação de desempenho e atribuição de prémios vista pelos colaboradores, no geral, como justa e transparente também ajuda muito a motivar e a criar bom ambiente na empresa. "Claro que há sempre um certo grau de subjectividade. Mas quando as empresas funcionam bem, as pessoas concordam. É intersubjectivo entre chefes e colaboradores", defende o presidente da Boyden.

Porque é que são as tecnológicas a dominar?
Curioso, ou talvez não, os lugares cimeiros do ‘ranking' do "Great Place to Work" são dominados por empresas tecnológicas. "É fácil explicar", diz Fernando Neves de Almeida, "são pessoas, normalmente, com nível salarial acima da média, com alto nível de qualificação, autónomas e maduras, e nessas empresas é fácil medir o ‘output' das pessoas e recompensá-las por isso". Além disso, acrescenta, o que se passa é que quase todos os sectores estão em crise, menos as tecnológicas. "As pessoas que lá trabalham sentem que estão numa empresa que está melhor do que o mercado. Como um oásis. Sentem-se melhor, mais coesas".

O papel da inovação nas tecnológicas é determinante para conseguirem este domínio no ‘ranking', defende, por seu lado, Glória Rebelo. "A inovação é crucial na medida em que reorienta metodologias de organização e de trabalho. E depois, em geral, estas empresas têm políticas efectivas de responsabilidade social", acrescenta.

Outro segredo do sucesso da Microsoft pode ser a gestão das pessoas "de forma bastante próxima, com baixa distância hierárquica, com uma política de portas abertas", adianta Patrícia Fernandes.

Mas os benefícios que permitem conciliar a vida pessoal como a profissional são, segundo a responsável da Microsoft, "os mais valorizados, porque respeitam a individualidade de cada pessoa e o seu contexto particular".

Como foi feito o ‘ranking'

Num total de 350 potenciais melhores multinacionais para trabalhar, o "Great Place to Work" elegeu 25 com base em listas de melhores empresas para trabalhar publicadas entre Setembro de 2010 e Agosto de 2011. Para serem qualificadas, as empresas tiveram de aparecer em, pelo menos, cinco listas nacionais de melhores empresas para trabalhar, ter, pelo menos, cinco mil empregados em todo o mundo, e, pelo menos, 40% (ou cinco mil empregados) a trabalhar fora do seu país de origem. O ‘ranking' dá ainda atenção ao número de listas de melhor empresa para trabalhar onde a empresa aparece, assim como à percentagem de trabalhadores da multinacional abrangidos pelos inquéritos do instituto "Great Place to Work".


A Microsoft sugere...

- Flexibilização de horário;

- Gestão por objectivos e não pelo tempo de permanência nas instalações da empresa;

- Disponibilização de tecnologia (computador portátil ou outra ferramenta) que permita ao colaborador trabalhar em qualquer lugar sem ser o escritório;

- Gestão próxima das pessoas, com baixa distância hierárquica, seguindo uma política de portas abertas.

- Reuniões ‘happy hours'


* ANEXO

World’s Best Multinational Workplaces

Out of 350 potential multinational best companies list makers, we recognize the top 25 that appeared on national Best Workplaces lists published between September, 2010, and August, 2011.
To qualify, multinationals must have appeared on at least 5 national Best Workplaces lists, have at least 5,000 employees worldwide, and have at least 40% (or 5,000 employees) of their workforce based outside their home country. Extra weight was given for the number of Listed In where a company participated in a Great Place to Work® contest and the percentage of a multinational’s workforce covered by all Great Place to Work® surveys.

    • 1. Microsoft
      Microsoft
      90,819 Employees
      www.microsoft.com
      Industry: Information Technology // Software

      Ownership: Public

      Headquarters: Redmond, Washington, United States

      Listed In: Argentina, Austria, Belgium, Brazil, Canada, Chile, Colombia, Denmark, Finland, France, Germany, India, Ireland, Italy, Japan, Mexico, The Netherlands, Norway, Poland, Portugal, Spain, Sweden,Switzerland, United Arab Emirates, United Kingdom, United States

      Employee Growth: 2.7%

      Global Revenues: $69.9 billion

      1st Year as a Great Place To Work: 1993
    • 2. SAS
      SAS
      12,226 Employees
      www.sas.com
      Industry: Information Technology //

      Ownership: Private

      Headquarters: Cary, North Carolina, United States

      Listed In: Australia, Belgium, Brazil, Canada, Finland, France, Germany, India, Italy, Korea, Mexico, The Netherlands, Norway, Portugal, Sweden, United States

      Employee Growth: 7.6%

      Global Revenues: $2.4 billion

      1st Year as a Great Place To Work: 1993

      Women in Senior Management: 31%
    • 3. NetApp
      Netapp
      11,736 Employees
      www.netapp.com
      Industry: Information Technology // Storage/Data Management

      Ownership: Public

      Headquarters: Sunnyvale, California, United States

      Listed In: Australia, Canada, France, Germany, India, Japan, The Netherlands, Switzerland, United Kingdom, United States

      Employee Growth: 18%

      Global Revenues: $5.1 billion

      1st Year as a Great Place To Work: 2008

      Women in Senior Management: 23%
    • 4. Google
      Google
      28,768 Employees
      www.google.com
      Industry: Information Technology // Internet Service Provider

      Ownership: Public

      Headquarters: Mountain View, California, United States

      Listed In: Australia, Brazil, Canada, India, Japan, United States

      Employee Growth: 31.9%

      Global Revenues: $29.3 billion

      1st Year as a Great Place To Work: 2006
    • 5. FedEx Express
      Fedex
      150,113 Employees
      www.fedex.com
      Industry: Transportation // Package Transport

      Ownership: Public

      Headquarters: Memphis, Tennessee, United States

      Listed In: Argentina, Belgium, Brazil, Central America, Chile, France, Ireland, Italy, Mexico, The Netherlands, Spain, Switzerland, United Arab Emirates

      Employee Growth: 2.2%

      Global Revenues: $24.6 billion

      1st Year as a Great Place To Work: 1984

      Women in Senior Management: 22%
    • 6. Cisco
      Cisco
      64,333 Employees
      www.cisco.com
      Industry: Information Technology //

      Ownership: Public

      Headquarters: San Jose, California, United States

      Listed In: Austria, Belgium, Brazil, Germany, Italy, Mexico, The Netherlands, Norway, Portugal, Spain, Switzerland, United States

      Global Revenues: $40 billion
      1st Year as a Great Place To Work: 2001

      Women in Senior Management: 16%
    • 7. Marriott
      Marriott
      129,000 Employees
      www.marriott.com
      Industry: Hospitality // Hotel/Resort

      Ownership: Public

      Headquarters: Bethesda, Maryland, United States

      Listed In: Brazil, India, Mexico, Peru, United Arab Emirates, United States

      Employee Growth: -5.8%

      Global Revenues: $11.6 billion

      1st Year as a Great Place To Work: 1998
    • 8. McDonald's
      McDonalds
      1,800,000 Employees
      www.mcdonalds.com
      Industry: Hospitality // Food and Beverage Service

      Ownership: Public

      Headquarters: Oak Brook, Illinois, United States

      Listed In: Argentina, Belgium, Brazil, Central America, Colombia, Denmark, France, Ireland, Italy, Mexico, The Netherlands, Norway, Peru, Switzerland, United Kingdom, Uruguay, Venezuela

      Employee Growth: 3%

      Global Revenues: $24.1 billion

      1st Year as a Great Place To Work: 1997

      Women in Senior Management: 30%
    • 9. Kimberly-Clark
      Kimberly Clark
      57,000 Employees
      www.kimberly-clark.com
      Industry: Manufacturing & Production // Personal and Household goods

      Ownership: Public

      Headquarters: Irving, Texas, United States

      Listed In: Argentina, Bolivia, Brazil, Central America, Chile, Colombia, Ecuador, France, Peru, Venezuela

      Employee Growth: 1.2%

      Global Revenues: $19.7 billion

      1st Year as a Great Place To Work: 2003
    • 10. SC Johnson
      SC Johnson
      12,000 Employees
      www.scjohnson.com
      Industry: Manufacturing & Production // Personal and Household goods

      Ownership: Private

      Headquarters: Racine, Wisconsin, United States

      Listed In: Argentina, Canada, Central America, Chile, Germany, Italy, Japan, Mexico, Poland, United States, Venezuela

      Global Revenues: $8.8 billion

      1st Year as a Great Place To Work: 1984
    • 11. Diageo
      Diageo
      20,000 Employees
      www.diageo.com
      Industry: Manufacturing & Production // Food products; beverages and tobacco

      Ownership: Public

      Headquarters: London, United Kingdom

      Listed In: Argentina, Australia, Brazil, Canada, Central America, Colombia, Ireland, Mexico, The Netherlands, Portugal, United Kingdom, Uruguay, Venezuela

      Global Revenues: $15.7 billion

      1st Year as a Great Place To Work: 2002

      Women in Senior Management: 27%
    • 12. American Express
      American Express
      63,409 Employees
      www.americanexpress.com
      Industry: Financial Services & Insurance // Banking/Credit  Services

      Ownership: Public

      Headquarters: New York City, New York, United States

      Listed In: India, Japan, Mexico, Sweden, United States

      Employee Growth: 3%

      Global Revenues: $27.8 billion

      1st Year as a Great Place To Work: 2000

      Women in Senior Management: 43%
    • 13. Medtronic
      Medtronic
      43,269 Employees
      www.medtronic.com
      Industry: Manufacturing & Production // Medical devices

      Ownership: Public

      Headquarters: Fridley, Minnesota, United States

      Listed In: Canada, Germany, Greece, Ireland, Italy, The Netherlands, Portugal, Spain

      Employee Growth: 4.6%

      Global Revenues: $15.8 billion

      1st Year as a Great Place To Work: 1998

      Women in Senior Management: 27%
    • 14. Intel
      Intel
      90,828 Employees
      www.intel.com
      Industry: Information Technology // Hardware
      Ownership: Public
      Headquarters: Santa Clara, California, United States
      Listed In: Argentina, France, India, Ireland, Japan, United States
      Employee Growth: 14.1%
      Global Revenues: $43.6 billion
      1st Year as a Great Place To Work: 1984
      Women in Senior Management: 12.70%
    • 15. Hilti
      Hilti
      20,305 Employees
      www.hilti.com
      Industry: Manufacturing & Production // Building Materials

      Ownership: Private

      Headquarters: Schaan, Liechtenstein

      Listed In: Austria, Canada, Chile, Germany, India, Italy, The Netherlands, Poland, Switzerland

      Employee Growth: 3%

      Global Revenues: $4.4 billion

      1st Year as a Great Place To Work: 2006
    • 16. 3M
      3m
      80,057 Employees
      www.3m.com
      Industry: Manufacturing & Production //

      Ownership: Public

      Headquarters: Maplewood, Minnesota, United States

      Listed In: Austria, Brazil, Chile, Germany, Greece, Ireland, Peru, Spain

      Employee Growth: 7%

      Global Revenues: $26.7 billion

      1st Year as a Great Place To Work: 1984

      Women in Senior Management: 16%
    • 17. Telefónica
      Telefonica
      134,275 Employees
      www.telefonica.com
      Industry: Telecommunciations //

      Ownership: Public

      Headquarters: Madrid, Spain

      Listed In: Argentina, Brazil, Central America, Chile, Colombia, Ecuador, Germany, Ireland, Mexico, Peru, Spain, United Kingdom, Venezuela

      Employee Growth: 7%

      Global Revenues: $83 billion

      1st Year as a Great Place To Work: 2005

      Women in Senior Management: 17%
    • 18. National Instruments
      National Instruments
      6,130 Employees
      www.ni.com
      Industry: Manufacturing & Production // Electronics

      Ownership: Public

      Headquarters: Austin, Texas, United States

      Listed In: France, Germany, Italy, Japan, Mexico, United Kingdom, United States

      Employee Growth: 15%

      Global Revenues: $873 million

      1st Year as a Great Place To Work: 2000

      Women in Senior Management: 13%
    • 19. Mars
       65,000 Employees
      www.mars.com

      Industry: Manufacturing & Production // Food products
      Ownership: Public
      Headquarters: McLean, Virginia, United States
      Listed In: Austria, Belgium, Colombia, Denmark, Finland, France, Ireland, Italy, Korea, Portugal, Spain, Switzerland
      Global Revenues: $30 billion
      1st Year as a Great Place To Work: 2008
      Women in Senior Management: 27%

    • 20. Accenture
      accenture
      236,000 Employees
      www.accenture.com
      Industry: Professional Services // Consulting – Management

      Ownership: Public

      Headquarters: United States

      Listed In: Argentina, Austria, Denmark, Germany, Greece, India, Norway, Sweden, Switzerland, United States

      Employee Growth: 15.7%

      Global Revenues: $25.5 billion

      1st Year as a Great Place To Work: 2001

      Women in Senior Management: 16%
    • 21. Roche
      Roche
      80,000 Employees
      www.roche.com
      Industry: Biotechnology & Pharmaceuticals // Pharmaceuticals
      Ownership: Public
      Headquarters: Basel, Switzerland
      Listed In: Central America, Colombia, Denmark, Ecuador, Portugal, Uruguay, Venezuela
      Employee Growth: 11.54%
      Global Revenues: $52.9 billion
      1st Year as a Great Place To Work: 2000
      Women in Senior Management: 16%
    • 22. Novo Nordisk
      Novo Nordisk
      32,495 Employees
      www.novonordisk.com
      Industry: Biotechnology & Pharmaceuticals //
      Ownership: Public
      Headquarters: Bagsværd, Denmark
      Listed In: Austria, Brazil, Chile, Greece, Ireland, Peru, Spain
      Employee Growth: 8.1%
      Global Revenues: $11.1 billion
      1st Year as a Great Place To Work: 2001
      Women in Senior Management: 22%
    • 23. The Coca-Cola Company
      Coca Cola
      140,000 Employees
      www.coca-cola.com/
      Industry: Manufacturing & Production // Food products; beverages and tobacco
      Ownership: Public
      Headquarters: Atlanta, Georgia, United States
      Listed In: Argentina, Australia, Brazil, Chile, Peru, Spain
      Global Revenues: $35.1 billion
      1st Year as a Great Place To Work: 2001
      Women in Senior Management: 28%
    • 24. Atento
      Atento
      151,896 Employees
      www.atento.com
      Industry: Professional Services // Telephone Support/Sales Centers

      Ownership: Private

      Headquarters: Madrid, Spain

      Listed In: Argentina, Central America, Mexico, Peru, Spain

      Employee Growth: 14.9%

      Global Revenues $2.2 billion

      1st Year as a Great Place To Work: 2007

      Women in Senior Management: 26.4%
    • 25. Quintiles
      Quintiles
      23,800 Employees
      www.quintiles.com
      Industry: Health Care // Services

      Ownership: Private

      Headquarters: Durham, North Carolina, United States

      Listed In: Canada, Germany, Italy, Mexico, Spain, United Kingdom

      Employee Growth: 5.3%

      Global Revenues: $3 billion

      1st Year as a Great Place To Work: 2003

      Women in Senior Management: 50%

* Dada a extraordinária modéstia e notável empreendedorismo dos patrões portugueses, estes não aceitaram que as suas empresas fossem incluídas nesta listagem, a fim de não "implementarem" síndromas depressivos aos managers das empresas acima listadas.

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